GFC FRANCHISING, INCGFC FRANCHISING, INC.The Garage Floor

The vendor opportunity at The Garage Floor

The Garage Floor, Inc., operating as The Garage Floor, represents a home-services concept with a total system size of 3 units. Of these, 2 are company-owned and only 1 is franchised, as disclosed in the 2025 FDD. For a software vendor, the immediate addressable market is that single franchised location. The franchisor charges a 5.0% royalty on gross sales, though average unit volume (AUV) is not disclosed in the most recent filing. Year-over-year unit growth is also not available, suggesting a static or very early-stage system. This is not a volume play; it is an account where a single deal would constitute 100% penetration of the franchised estate.

Who controls software purchasing

Decision-making authority sits squarely at the headquarters level. The FDD lists two executives in Item 1: Jeffrey (“Jeff”) L. Gannon, who serves as President and Chief Executive Officer, and Daniel (“Dan”) Feltman, the Executive Vice President of Development and Chief Marketing Officer. In a system of this size, the CEO is almost certainly the ultimate approver for any technology expenditure. Feltman’s dual role in development and marketing may make him the operational owner of any customer-facing or growth-related software. There are no additional operators mapped in our corpus, meaning no multi-unit franchisee influence exists to counterbalance HQ mandates.

Mandated and current tech stack

The 2025 FDD mandates B Pro as the operational technology platform. No other named systems or vendors appear in the provided data. For a vendor selling into this account, B Pro is the incumbent you must either displace or complement. The absence of additional mandated tools—such as a CRM, scheduling platform, or marketing automation system—may indicate an opportunity to bundle adjacent capabilities, but it could also reflect a franchisor that has not yet standardized its full stack. Approach any pitch with the understanding that the CEO is likely the sole evaluator of new technology.

Procurement, renewals, and timing

The Item 8 procurement signal is absent from the provided extract, so the franchisor’s formal purchasing model remains unknown. It is not clear whether franchisees are required to buy from designated suppliers, may choose from an approved list, or have open discretion. The franchise agreement carries a 10-year initial term, with a single 10-year renewal available if the franchisee meets all conditions, including providing 180 days’ prior written notice and signing the then-current form of agreement. With only one franchised unit and no disclosed growth trajectory, there are no predictable fleet-wide refresh cycles. Your sales trigger is the individual franchisee’s renewal window or a direct HQ-led initiative to upgrade the mandated B Pro system.

How to read the The Garage Floor FDD

The 2025 Franchise Disclosure Document for The Garage Floor, Inc. is the authoritative source for the facts on this page. It was filed with state franchise regulators and contains the legal and operational disclosures that govern the system. Reviewing the full PDF—available in the embedded viewer below—will let you verify the B Pro mandate, the executive roster, the 5.0% royalty, and the renewal conditions. Pay close attention to Item 11 for any additional supplier obligations and Item 19 for financial performance representations, though none are noted in our extract. For a ranked target list that benchmarks this account against thousands of other franchise systems, FranCloud can help you prioritize your outreach.