FacebookMeta
ternet, worldwide web and electronic commerce and advertising activities pertaining to the System, including through the use of a page or profile on a social media website such as Facebook, Instagram,
From the filings
HQ-led decisions
The Casual Pint
Full service restaurantSoftware purchasing at The Casual Pint is controlled at the franchisor level, with mandates covering POS, inventory, loyalty, payroll, and analytics. The system runs on Heartland Restaurant POS and Restaurant365, and the 2025 FDD lists 18 total units (17 franchised, 1 company-owned) generating an average unit volume of $763,129.72. This creates a small but concentrated addressable market for vendors who can align with a tightly managed, tech-mandated full-service restaurant concept.
For software vendors selling into US franchise brands.
Live signals
Total units
18
17 franchised
Unit growth YoY
0%
vs prior filing
AUV
$763K
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$925K–$1.68M
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
6%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Heartland RestaurantGlobal Payments
nt of Sale Systems from approved or designated suppliers. Our current specifications for the Computer and Point of Sale Systems include: a laptop with Microsoft office or MacOS, a Heartland Restaurant
InstagramMeta
in any other mode of electronic commerce in connection with your Casual Pint Beerstro, including through the use of a page or profile on any social media website such as Facebook, Instagram, Twitter,
TwitterX
r mode of electronic commerce in connection with your Casual Pint Beerstro, including through the use of a page or profile on any social media website such as Facebook, Instagram, Twitter, etc.; estab
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
We may specify the electronic and/or written accounting and management information system (“MIS”), procedures, formats and reporting requirements which you will utilize to account for your Casual Pint Beerstro; maintain your financial records and data; and, generate reports for both you and us.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
We will have independent access to your computer and Point of Sale systems and we may retrieve from your computer and Point of Sale systems all information that we consider necessary, desirable or appropriate.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
No later than 30 days following the end of each calendar quarter during the Term of this Agreement, you agree to furnish to us, in a form we approve, a statement of the Casual Pint Beerstro’s profit and loss for the quarter and a balance sheet as of the end of the quarter.
How the franchisor buys
Is there a franchisee advisory council, association or committee?
YesItem 11
We currently have an informal advisory council comprise of three current franchisees (the “Council”) to advise us on System policies, including to review marketing plans, menu concepts and other various initiatives.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may add to, modify, substitute or discontinue systemwide supply contracts or exclusive supply arrangements at any time.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
25Item 8
We estimate that approximately 75% of your expenditures for purchases and leases in establishing and approximately 25% of your expenditures for purchases and leases in operating your Casual Pint Beerstro will be for goods and services which are subject to sourcing restrictions (that is, for which the suppliers and…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may test, at your expense, the product or service of any supplier you propose.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If we have designated an approved supplier, you may contract with an alternative supplier if you meet our criteria and obtain our written approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
At our option, either change the telephone numbers utilized by your Casual Pint Beerstro or, upon our written demand, direct the telephone company to transfer the telephone numbers listed for the Casual Pint Beerstro to us or to any other person or location that we direct.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must also comply with payment card industry (“PCI”) standards, norms, requirements and protocols, including PCI Data Security Standards.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
In addition, we or a third-party designee, may, from time to time, perform audits to ensure that your Casual Pint Beerstro is adhering to our System standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We can change the Manual, and you must comply with these changes when you receive them, but they will not materially alter your rights and obligations under the Franchise Agreement.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
We or our designee will approve or disapprove your proposed site for your Casual Pint Beerstro.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approved in writing in advance, you may not maintain your own website or social media page; otherwise maintain a presence or advertise on the internet, through social media or in any other mode of electronic commerce in connection with your Casual Pint Beerstro, including through the use of a page or…
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend at least $10,000 on promotional, publicity, and marketing efforts in support of your Casual Pint Beerstro’s opening.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the grand opening advertising, you must spend an average of at least 2% of Net Sales each week, measured on a quarterly basis, on local advertising and promotion of your Casual Pint Beerstro, to an approved vendor.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
You agree to participate, at your sole cost and expense, in our customer loyalty program (the “Loyalty Program”), as we may establish, develop and modify such Loyalty Program from time to time in our sole discretion.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must purchase or lease any proprietary and/or trademarked programs, products, supplies, equipment, materials and services used, offered or sold at the Casual Pint Beerstro which now comprise, or in the future may comprise, a part of the System and which were developed by, are proprietary to or kept secret by us…
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
You must purchase certain required non-proprietary programs, products, supplies, equipment, materials and services from suppliers we designate in writing; from suppliers you propose and we approve; and/or, in accordance with our written specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
Before the commencement of operation of your Casual Pint Beerstro, you must purchase the required computer hardware, software, credit card processing services, Internet connections and service, required dedicated telephone and power lines and other computer-related accessories, peripherals and equipment (the…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
All Royalty Fees and System Advertising Contribution payments to us under the Franchise Agreement must be made by ACH or other similar technology we designate.
Must the franchisee participate in a gift card program?
YesFranchise agreement
You must participate in our Gift Card Program at your sole cost and expense (including, without limitation, accessing the portal and purchasing Gift Cards and equipment from our designated supplier(s)).
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
You affirm, warrant and understand that you may staff your Casual Pint Beerstro with as many employees as you desire at any time so long as our minimal staffing levels are achieved.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase the Computer and Point of Sale Systems from approved or designated suppliers.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
We will have independent access to your computer and Point of Sale systems and we may retrieve from your computer and Point of Sale systems all information that we consider necessary, desirable or appropriate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may from time to time develop additional training programs which you (if an individual) and your General Manager must attend and successfully complete.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You (if an individual) and your General Manager must attend each Annual System Conference.
The filing answers no to 3 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
The vendor opportunity at The Casual Pint
The Casual Pint is a full-service restaurant franchise headquartered in Tennessee, operating 18 total units—17 franchised and 1 company-owned—across five states. The 2025 FDD reports an average unit volume of $763,129.72 and a 5.0% royalty rate. For software vendors, the addressable market is small but tightly controlled: every location operates under a set of mandated technology systems, making the franchisor the single point of decision for core operational software.
The unit base is entirely single-operator, with 27 mapped operators running 27 located units. There are no multi-unit operators in the system. This structure reinforces HQ’s role as the technology gatekeeper. The top states by unit count are Tennessee (6), Virginia (5), Ohio (4), North Carolina (3), and Arizona (3). Year-over-year unit growth is not disclosed in the FDD extract, and no parent company is on file—the brand appears independently owned.
Who controls software purchasing
Technology decisions at The Casual Pint are made at the franchisor level. The 2025 FDD Item 1 lists the following executives: Jon Robinette, Managing Director; Josh Robinette, Chief Operations Officer and Chief Executive Officer; Robert Mitchell, Chief Development Officer; David Hinkle, Franchise Development & Growth Strategist; and Lindsey Davis, Director of Training and Development. This group represents the buying center for any software vendor seeking to enter the system.
Because the franchise mandates specific technology platforms across operations, inventory, loyalty, payroll, and analytics, the franchisor’s leadership team controls vendor selection and deployment. There is no indication of a decentralized or operator-led purchasing model. Vendors should direct their outreach to the C-suite and operations leadership in Tennessee.
Mandated and current tech stack
The 2025 FDD mandates six categories of technology. The point-of-sale system is Heartland Restaurant POS. Restaurant365 is mandated by name as well. The remaining four categories—inventory management software, loyalty program system, payroll and HR management software, and POS analytics system—are all mandated, but the FDD extract does not name specific vendors for these functions. This creates a potential opening for vendors in those categories if the current providers are not under long-term contract or if the franchisor is open to evaluating alternatives.
The presence of Restaurant365 suggests a focus on integrated back-office accounting and operations. Combined with Heartland’s POS, the tech stack covers front-of-house transactions and back-of-house financials. Vendors offering complementary solutions in areas like scheduling, tip management, or guest engagement should understand how their product would integrate with or replace components of this existing mandated environment.
Procurement, renewals, and timing
Procurement signals are absent from the FDD extract. Item 8, which typically describes designated suppliers, approved supplier programs, or open purchasing, contains no extractable data. This means the franchisor’s specific procurement rules—whether they require franchisees to buy from a single designated vendor, maintain an approved list, or allow open purchasing—are not publicly known from the current filing.
Renewal timing is similarly opaque. The initial franchise term is not disclosed in the FDD extract, and Item 17 renewal signals are absent. Without term length or renewal-cycle data, vendors cannot estimate when contract windows might open. Monitoring future FDD updates for term and renewal disclosures will be essential for timing outreach.
How to read The Casual Pint FDD
The Franchise Disclosure Document is the primary source for the data on this page. The 2025 FDD is filed with state franchise regulators and contains detailed information on the franchisor’s operations, financial performance representations, fees, and obligations. For software vendors, the most relevant sections are Item 1 (executives and ownership), Item 8 (procurement restrictions), Item 11 (mandated technology and assistance), and Item 17 (renewal and termination).
You can view the full FDD in the embedded PDF viewer below. The document provides the legal and operational context needed to assess whether The Casual Pint’s technology mandates, unit economics, and leadership structure align with your software offering. For a ranked target list of franchise systems matched to your product, reach out to FranCloud.
Questions vendors ask
The Casual Pint, answered from the filing
The 2025 FDD lists Jon Robinette (Managing Director), Josh Robinette (CEO/COO), Robert Mitchell (Chief Development Officer), David Hinkle (Franchise Development & Growth Strategist), and Lindsey Davis (Director of Training and Development) as key executives. Technology mandates flow from this leadership group.
The FDD mandates Heartland Restaurant POS System, Restaurant365, plus inventory management, loyalty program, payroll/HR, and POS analytics software. Specific vendors for the non-POS/non-R365 systems are not named in the FDD extract.
There are 18 total units: 17 franchised and 1 company-owned. The operator footprint shows 27 mapped operators, all single-unit, concentrated in TN (6), VA (5), OH (4), NC (3), and AZ (3).
The procurement model is not disclosed in the most recent FDD extract. Item 8 signals are absent, so whether the franchisor designates specific suppliers, maintains an approved list, or allows open purchasing is not publicly known.
The FDD does not disclose the initial franchise term or Item 17 renewal signals, so contract-cycle timing cannot be estimated from the available data. Vendors should monitor FDD updates for term and renewal disclosures.
The 2025 FDD is filed with state franchise regulators. You can read it directly in the embedded PDF viewer below on this page.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment The Casual Pint files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
27 operators run 27 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit27
Top states by locations
| TN | 6 |
|---|---|
| VA | 5 |
| OH | 4 |
| NC | 3 |
| AZ | 3 |
Related Full service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.