HQ-led decisions

Terrace Up Franchising

Home services

Software purchasing at Terrace Up Franchising is controlled at the headquarters level by Co-Founders Kris Goodrich (CEO), Nicholas Codd (President), and Benjamin Goodrich (COO). The franchisor mandates Buildertrend and QuickBooks Online, creating a defined tech stack for vendors to integrate with or displace. With a single company-owned unit generating an AUV of $2,159,905, the immediate addressable market is small, but the franchise model signals potential for future unit growth.

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Buildertrend
Mandatory
Field serviceItem 11

the designated Business Management Systems that you must license and use include Buildertrend

QuickBooks OnlineIntuit Inc.
Mandatory
AccountingItem 11

the designated Business Management Systems that you must license and use include ... QuickBooks Online

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

Live signals

Total units
1
0 franchised
Unit growth YoY
vs prior filing
AUV
$2.16M
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
0.5%
national + local
Initial fee
$60K
per unit
Investment range
$186K–$356K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Terrace Up

Terrace Up Franchising, headquartered in New Jersey, operates in the home services segment with a single company-owned unit. The franchisor reported an Average Unit Volume (AUV) of $2,159,905 in its 2026 FDD, a figure that signals strong unit-level economics for a young system. For software vendors, the immediate total addressable market is limited to this one location. However, the existence of a formal FDD and a defined franchise structure indicates an intent to grow, making this an early-stage relationship play rather than a volume sale.

The royalty rate is set at 6% of gross revenue, and the initial franchise term is 7 years. Year-over-year unit growth is not applicable given the single-unit base. The franchisor appears independently owned, with no parent company on file.

Who controls software purchasing

All software purchasing decisions at Terrace Up are centralized with the founding leadership team. The 2026 FDD lists Kris Goodrich as Co-Founder and Chief Executive Officer, Nicholas Codd as Co-Founder and President, and Benjamin Goodrich as Co-Founder and Chief Operating Officer. In a system of this size, these three executives collectively function as the technology buying center. Vendors should direct any outreach or product demonstrations to this group, as there are no multi-unit operators or franchisee advisory councils mapped in our corpus that would influence procurement.

Mandated and current tech stack

Terrace Up mandates two specific technology platforms across its system. Buildertrend serves as the construction management solution, while QuickBooks Online by Intuit Inc. handles accounting. These mandates are disclosed in the FDD and represent non-negotiable components of the franchisee tech stack. For software vendors, this creates clear integration points and potential displacement opportunities. Any product that complements or improves upon construction management workflows or financial reporting would need to interoperate with or replace these named systems.

No point-of-sale system, CRM, or other operational software is disclosed as mandated in the 2026 filing.

Procurement, renewals, and timing

The FDD does not provide a detailed extract for Item 8, leaving Terrace Up's formal procurement model—whether designated supplier, approved supplier, or open—unspecified in our corpus. Vendors should treat this as a discovery question for initial conversations with HQ.

On the renewal side, Item 17 outlines a structured process. Franchisees must provide 180 days' prior written notice, sign the then-current form of Franchise Agreement, execute a general release, pay a renewal fee, and meet all other conditions. The renewal term is 7 years. Owners must also personally guarantee the renewal agreement. This 7-year cycle, combined with the 180-day notice window, creates a predictable, if infrequent, timeline for contract review. Given the single-unit status, however, the next material software evaluation window is likely tied to new franchise sales rather than existing unit renewals.

How to read the Terrace Up FDD

The full 2026 Terrace Up Franchise Disclosure Document is available for review below. For software vendors, the most actionable sections are Item 11, which details the mandated Buildertrend and QuickBooks Online systems, and Item 17, which governs renewal timing and conditions. Item 1 provides the legal names and roles of the executive team who control purchasing. Because the system currently consists of one company-owned unit, the FDD should be read as a forward-looking document that outlines the operational template future franchisees will follow. For a ranked target list of franchise systems matched to your software category, talk to FranCloud.

Questions vendors ask

Terrace Up Franchising, answered from the filing

The buying center is the founding executive team: Kris Goodrich (CEO), Nicholas Codd (President), and Benjamin Goodrich (COO). As a small, independently owned franchisor, all major operational and technology decisions are centralized with this group.
Terrace Up mandates Buildertrend for construction management and QuickBooks Online by Intuit Inc. for accounting. No other mandated systems are disclosed in the 2026 FDD.
There is currently 1 company-owned unit. The number of franchised units is not disclosed in the 2026 FDD, placing Terrace Up in the very earliest stage of its franchise lifecycle.
The procurement model is not explicitly detailed in the 2026 FDD Item 8 extract. Vendors should clarify whether Terrace Up uses a designated supplier, approved supplier, or open procurement policy directly during discovery.
Franchise agreements have a 7-year initial term. Renewals require 180 days' written notice. With only one unit and no disclosed growth history, contract windows are event-driven rather than cyclical.
The 2026 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze Item 11 tech mandates and Item 8 procurement terms directly.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.