From the filings

HQ-led decisions

Tapioca Express

Quick service restaurant

Software purchasing at Tapioca Express is controlled at the headquarters level by a small executive team including CEO Cheng Wei Lin and CFO Li Hwa “Stephanie” Hsueh. The franchise currently mandates DoorDash and Snackpass, creating a narrow but defined addressable market of 15 total units. Vendors should note the brand has experienced recent unit contraction, which informs near-term sales pipeline expectations.

For software vendors selling into US franchise brands.

Live signals

Total units
15
13 franchised
Unit growth YoY
-23.529%
vs prior filing
AUV
—
Item 19, 2025
Royalty
4%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$30K
per unit
Investment range
$250K–$509K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

5.5%of gross sales (FY2025)

Ongoing fees: 5.5% of gross sales (FY2025)Royalty 4%, Ad fund 1.5%. Total 5.5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 4%Ad fund 1.5%

Mandated & recommended tech

The systems vendors compete with

2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

DoorDashDoorDash
Mandatory
DeliveryItem 8

, web based, and/or app based, ordering, customer rewards, and/or gift card systems. Currently our designated vendor for these systems 19 Tapioca Express FDD September 18, 2025 is Doordash. As you acc

SnackpassSnackpass
Mandatory
DeliveryItem 8

ions and must be purchased from our designated suppliers. 5. Point of Sale System and Computer Equipment – Currently you are required to purchase, license and utilize a Clover and Snackpass point of s

Franchisor behaviours

What the franchisor requires

30 requirements the franchisor states in this filing, each in its own words; 4 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Franchise agreement

At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

Our affiliate, Big Stage, Inc. is currently designated as an approved supplier of ingredients, including syrups, powdered sugars, tea leaves, toppings, paper products, straws and utensils to franchisees.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may designate a supplier, including ourselves or our affiliates, as the exclusive supplier for the System.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

1328335

Item 8

During our fiscal year ended May 31, 2025, we earned revenues in the amount of $1,328,335 from the sale of goods to franchisees.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

We and our affiliates may receive rebates, payments and other material benefits from suppliers based on your purchases and we reserve the right to institute and expand rebate programs in the future.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

50

Item 8

approximately 50% to 65% of your total purchases in the continuing operations of your Café

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.

Franchise management

Must the franchisee participate in a customer-satisfaction or net-promoter survey program?

Yes

Franchise agreement

Franchisor, in Franchisor’s Reasonable Business Judgement, shall exclusively select the Reputation Management Services to be used by Franchisee and to determine and select the websites, social media sites, reporting services, surveys, and service platforms to be included in any evaluation and/or determination of…

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

Franchisor has the right at any and all times during business hours, throughout the terms of this Agreement and without prior notice to Franchisee to inspect, evaluate, and secret shop Franchisee’s Café.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

At all times, we reserve the right to supplement, modify and update the Operations Manual.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

Although you are responsible for selecting a site for your Café Location you must obtain our approval of your Café Location.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not use any websites, web-based media or digital media unless expressly approved by us in writing.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend a minimum of $1,000 to market the grand-opening of your Café.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Franchise agreement

On-going, and on a monthly basis, Franchisee must spend not less than 0.5% of Franchisee’s Gross Sales or $100, whichever is greater, on the local marketing of the Franchised Business within and targeted to Franchisee’s Designated Territory.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we establish a cooperative within a market that includes your Café you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Item 8

Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Franchise agreement

Royalty Fee payments will be paid monthly and sent by ACH, electronic funds transfer, or as otherwise designated by Franchisor

Must the franchisee participate in a gift card program?

Yes

Franchise agreement

issue, sell, redeem, honor, and accept, without the offset to any fees due to Franchisor, all Gift Cards designated by Franchisor and participate in, offer, redeem, and honor, without the offset to any fees due to Franchisor, all Gift Card and customer loyalty programs designated by Franchisor

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

At all times, your Café must be managed and supervised on-site by either a Managing Owner or Operating Manager.

Must employees wear uniforms specified by the franchisor?

Yes

Item 11

For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 8

Currently you are required to purchase, license and utilize a Clover and Snackpass point of sale system with one configured hardware terminal.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Franchise agreement

At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Franchise agreement

Franchisee cannot substitute or replace the Business Management System in favor of any substitutes or other systems.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Franchise agreement

Franchisor reserves the right to assess Franchisee reasonable charges for such training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Franchise agreement

Franchisee agrees that if Franchisee fails to attend the Annual System Conference that Franchisor shall, nevertheless, charge and Franchisee 23 Tapioca Express FDD September 18, 2025 shall pay the Annual Conference Attendance Fee – even if Franchisor waives such fee for franchisees who attend the Annual System…

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
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The vendor opportunity at Tapioca Express

Tapioca Express is a quick-service restaurant franchise headquartered in California with a total footprint of 15 units—13 franchised and 2 company-owned. For software vendors, the addressable market is small and defined, and the brand experienced a unit contraction of roughly 23.5% year-over-year. Sales leaders should size the pipeline accordingly and note that the operator base is concentrated in a single state, Wisconsin, with one mapped operator controlling approximately one location. No multi-unit operators appear in the most recent data, which means every sales cycle will be highly centralized.

Who controls software purchasing

The buying center at Tapioca Express lives entirely at headquarters. The FDD lists three key executives: Cheng Wei Lin (Chief Executive Officer), Li Hwa “Stephanie” Hsueh (Chief Financial Officer), and Allyson Lin (Franchise and Marketing Manager). With only 15 locations and a mandatory technology model, the CEO and CFO are the likely decision-makers for any software that touches operations, finance, or franchisee compliance. A vendor’s first call should target this small group; no multi-unit franchisee bloc exists to influence purchasing from the bottom up.

Mandated and current tech stack

Item 11 of the 2025 FDD signals that Tapioca Express mandates two third-party systems: DoorDash and Snackpass. These are the only named technologies in the disclosure. The mandate means any vendor selling into this brand must be prepared to integrate with or displace one of these platforms. No point-of-sale vendor, loyalty program, payroll system, or back-office tool is named, leaving open questions for providers in those categories. Vendors should approach discovery calls with the assumption that the core stack is lean and that any new tool must demonstrate compatibility with DoorDash and Snackpass workflows.

Procurement, renewals, and timing

The most recent FDD does not provide an Item 8 extract describing the procurement model. Without a published designated-supplier or approved-supplier list, vendors cannot assume a formal RFP process; decisions are likely made ad hoc by HQ leadership. On the renewal side, Item 17 provides a clear triggering event: franchise agreements run for an initial 5-year term, and franchisees must give 180 days’ prior written notice to renew. This creates a predictable, six-month pre-renewal window where franchisees—and by extension, the franchisor—may evaluate new software that supports operations or compliance. Given the brand’s recent contraction, contract windows may be fewer than the unit count suggests.

How to read the Tapioca Express FDD

The full 2025 Tapioca Express Franchise Disclosure Document is embedded below. Use it to verify the absence of a published tech stack beyond DoorDash and Snackpass, to pull direct contact information for the listed executives, and to examine the franchise agreement for any hidden IT obligations. For software vendors, the most actionable sections are Item 11 (mandated technology), Item 17 (renewal conditions and term), and Item 20 (the single-state operator footprint in Wisconsin). When you need a ranked target list that matches your software category to franchise systems ready for a pitch, FranCloud can build that list for you.

Questions vendors ask

Tapioca Express, answered from the filing

The buying center is small, involving CEO Cheng Wei Lin, CFO Li Hwa “Stephanie” Hsueh, and Franchise and Marketing Manager Allyson Lin. As a 15-unit chain with mandated tech, decisions are tightly held at the top.
Based on Item 11 signals, Tapioca Express mandates DoorDash and Snackpass. No other specific POS or operational systems are named in the most recent FDD.
There are 15 total units: 13 franchised and 2 company-owned. The brand contracted by 23.5% year-over-year, and its known operator footprint is concentrated in Wisconsin.
The FDD does not contain an extract from Item 8 specifying a procurement model. It is unclear whether the franchisor designates or approves suppliers; assume a direct inquiry with HQ is required.
Renewal cycles align with the 5-year franchise term. Franchisees must provide 180 days' written notice to renew and sign the then-current agreement, creating a predictable 6-month window before term end for software re-evaluation.
The 2025 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to read the full filing, including unreported procurement and technology details.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Quick service restaurant brands

Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.