, web based, and/or app based, ordering, customer rewards, and/or gift card systems. Currently our designated vendor for these systems 19 Tapioca Express FDD September 18, 2025 is Doordash. As you acc
From the filings
Tapioca Express
Quick service restaurantSoftware purchasing at Tapioca Express is controlled at the headquarters level by a small executive team including CEO Cheng Wei Lin and CFO Li Hwa “Stephanie” Hsueh. The franchise currently mandates DoorDash and Snackpass, creating a narrow but defined addressable market of 15 total units. Vendors should note the brand has experienced recent unit contraction, which informs near-term sales pipeline expectations.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
5.5%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
ions and must be purchased from our designated suppliers. 5. Point of Sale System and Computer Equipment – Currently you are required to purchase, license and utilize a Clover and Snackpass point of s
Franchisor behaviours
What the franchisor requires
30 requirements the franchisor states in this filing, each in its own words; 4 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
within 30 days of the end of each calendar month Franchisee shall submit to Franchisor monthly financial statements and other reports related to the operations of the Franchised business
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, Big Stage, Inc. is currently designated as an approved supplier of ingredients, including syrups, powdered sugars, tea leaves, toppings, paper products, straws and utensils to franchisees.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may designate a supplier, including ourselves or our affiliates, as the exclusive supplier for the System.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1328335Item 8
During our fiscal year ended May 31, 2025, we earned revenues in the amount of $1,328,335 from the sale of goods to franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates, payments and other material benefits from suppliers based on your purchases and we reserve the right to institute and expand rebate programs in the future.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
approximately 50% to 65% of your total purchases in the continuing operations of your Café
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you a fee equal to the costs and expenses that we incur in reviewing and evaluating an alternate supplier, product, and/or service requested by you.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to purchase or lease a source restricted item from a supplier that has not been previously approved or designated by us in writing, you must send us a written request for approval and submit additional information, samples, and testing data that we may request.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In the event of the termination of this Agreement, for any reason, that the accounts related to all telephone numbers associated with the Franchised Business and all rights in and to the telephone numbers associated with the Franchised Business, shall, at Franchisor’s election, be transferred to Franchisor.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
Franchisor, in Franchisor’s Reasonable Business Judgement, shall exclusively select the Reputation Management Services to be used by Franchisee and to determine and select the websites, social media sites, reporting services, surveys, and service platforms to be included in any evaluation and/or determination of…
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right at any and all times during business hours, throughout the terms of this Agreement and without prior notice to Franchisee to inspect, evaluate, and secret shop Franchisee’s Café.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
At all times, we reserve the right to supplement, modify and update the Operations Manual.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Although you are responsible for selecting a site for your Café Location you must obtain our approval of your Café Location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not use any websites, web-based media or digital media unless expressly approved by us in writing.
Is a minimum grand opening advertising spend required?
YesItem 7
You must spend a minimum of $1,000 to market the grand-opening of your Café.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
On-going, and on a monthly basis, Franchisee must spend not less than 0.5% of Franchisee’s Gross Sales or $100, whichever is greater, on the local marketing of the Franchised Business within and targeted to Franchisee’s Designated Territory.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a cooperative within a market that includes your Café you must contribute to the cooperative in such amounts and frequency as determined by the cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase the System Supplies, as designated by us, from us, our affiliates, and/or our designated suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You may only use those products, supplies, equipment, technology systems, and services that we authorize and designate in writing.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
Credit Card Processing – You must use our designated supplier and vendor for credit card processing which may be integrated with the point of sale system that we designate.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Royalty Fee payments will be paid monthly and sent by ACH, electronic funds transfer, or as otherwise designated by Franchisor
Must the franchisee participate in a gift card program?
YesFranchise agreement
issue, sell, redeem, honor, and accept, without the offset to any fees due to Franchisor, all Gift Cards designated by Franchisor and participate in, offer, redeem, and honor, without the offset to any fees due to Franchisor, all Gift Card and customer loyalty programs designated by Franchisor
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
At all times, your Café must be managed and supervised on-site by either a Managing Owner or Operating Manager.
Must employees wear uniforms specified by the franchisor?
YesItem 11
For the protection of the System, you must ensure that all employees wear and maintain the proper uniforms with our approved System branded apparel and uniforms including, but not limited to, the apparel and uniforms comprising System Supplies.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
Currently you are required to purchase, license and utilize a Clover and Snackpass point of sale system with one configured hardware terminal.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesFranchise agreement
At all times, Franchisee shall provide and permit Franchisor to maintain direct and independent access to the Business Management System and Franchisee shall electronically transfer and transmit to Franchisor all Business Management System Data;
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee cannot substitute or replace the Business Management System in favor of any substitutes or other systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to assess Franchisee reasonable charges for such training.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee agrees that if Franchisee fails to attend the Annual System Conference that Franchisor shall, nevertheless, charge and Franchisee 23 Tapioca Express FDD September 18, 2025 shall pay the Annual Conference Attendance Fee – even if Franchisor waives such fee for franchisees who attend the Annual System…
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Tapioca Express
Tapioca Express is a quick-service restaurant franchise headquartered in California with a total footprint of 15 units—13 franchised and 2 company-owned. For software vendors, the addressable market is small and defined, and the brand experienced a unit contraction of roughly 23.5% year-over-year. Sales leaders should size the pipeline accordingly and note that the operator base is concentrated in a single state, Wisconsin, with one mapped operator controlling approximately one location. No multi-unit operators appear in the most recent data, which means every sales cycle will be highly centralized.
Who controls software purchasing
The buying center at Tapioca Express lives entirely at headquarters. The FDD lists three key executives: Cheng Wei Lin (Chief Executive Officer), Li Hwa “Stephanie” Hsueh (Chief Financial Officer), and Allyson Lin (Franchise and Marketing Manager). With only 15 locations and a mandatory technology model, the CEO and CFO are the likely decision-makers for any software that touches operations, finance, or franchisee compliance. A vendor’s first call should target this small group; no multi-unit franchisee bloc exists to influence purchasing from the bottom up.
Mandated and current tech stack
Item 11 of the 2025 FDD signals that Tapioca Express mandates two third-party systems: DoorDash and Snackpass. These are the only named technologies in the disclosure. The mandate means any vendor selling into this brand must be prepared to integrate with or displace one of these platforms. No point-of-sale vendor, loyalty program, payroll system, or back-office tool is named, leaving open questions for providers in those categories. Vendors should approach discovery calls with the assumption that the core stack is lean and that any new tool must demonstrate compatibility with DoorDash and Snackpass workflows.
Procurement, renewals, and timing
The most recent FDD does not provide an Item 8 extract describing the procurement model. Without a published designated-supplier or approved-supplier list, vendors cannot assume a formal RFP process; decisions are likely made ad hoc by HQ leadership. On the renewal side, Item 17 provides a clear triggering event: franchise agreements run for an initial 5-year term, and franchisees must give 180 days’ prior written notice to renew. This creates a predictable, six-month pre-renewal window where franchisees—and by extension, the franchisor—may evaluate new software that supports operations or compliance. Given the brand’s recent contraction, contract windows may be fewer than the unit count suggests.
How to read the Tapioca Express FDD
The full 2025 Tapioca Express Franchise Disclosure Document is embedded below. Use it to verify the absence of a published tech stack beyond DoorDash and Snackpass, to pull direct contact information for the listed executives, and to examine the franchise agreement for any hidden IT obligations. For software vendors, the most actionable sections are Item 11 (mandated technology), Item 17 (renewal conditions and term), and Item 20 (the single-state operator footprint in Wisconsin). When you need a ranked target list that matches your software category to franchise systems ready for a pitch, FranCloud can build that list for you.
Questions vendors ask
Tapioca Express, answered from the filing
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.