FacebookMeta
ign. You are strictly prohibited from promoting your Restaurant or using the Marks in any manner on any social or networking websites or applications, including but not limited to Facebook, Instagram,
From the filings
HQ-led decisions
Taco Maya
Quick service restaurantSoftware purchasing control at Taco Maya appears centralized at the brand's Illinois headquarters, given the franchisor's mandate for a specific Point-of-Sale system. The current addressable market is extremely small, with only one mapped operator across a single located unit. The most recent FDD does not disclose any named executives, leaving the specific buying center unknown.
For software vendors selling into US franchise brands.
Live signals
Total units
0
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
2%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$369K–$919K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
4%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
re strictly prohibited from promoting your Restaurant or using the Marks in any manner on any social or networking websites or applications, including but not limited to Facebook, Instagram, LinkedIn,
LinkedInLinkedIn
from promoting your Restaurant or using the Marks in any manner on any social or networking websites or applications, including but not limited to Facebook, Instagram, LinkedIn, Twitter, YouTube, or T
TwitterX
from promoting your Restaurant or using the Marks in any manner on any social or networking websites or applications, including but not limited to Facebook, Instagram, LinkedIn, Twitter, YouTube, or T
YouTubeGoogle
omoting your Restaurant or using the Marks in any manner on any social or networking websites or applications, including but not limited to Facebook, Instagram, LinkedIn, Twitter, YouTube, or Twitch,
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
We have the right, but not the obligation, to develop or have developed for us, or to designate: (A) computer software programs and accounting system software that you must use in connection with the Computer System (“Required Software”), which you must install;
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The franchisor will have independent access to the information generated and stored in the systems.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
In addition to the Royalty Report required by Section 4, you must, at your expense and without prior demand by us, submit the following, in a form and manner prescribed by us: (a) Monthly profit and loss statements of your Taco Maya Restaurant (which may be unaudited) within 10 days after the end of each month during…
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the designated point-of-sale system and supplier in the future.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive payments or other compensation from approved suppliers on account of the suppliers’ dealings with us, you, or other Restaurants in the System, such as rebates, commissions or other forms of compensation.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
75Item 8
approximately 75-95% of your total purchases in the continuing operation of your Restaurant
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We reserve the right to require you to pay to us our then-current fee for evaluation and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to purchase, lease or use any products or other items from an unapproved supplier, you must submit to us a written request for approval, or you must request the supplier to do so, and you must submit to us our then-current fee.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You, at our option, shall assign to us all rights to the telephone numbers of your Taco Maya Restaurant and any related directory listings or other business listings and execute all forms and documents required by us and any telephone company at any time to transfer such service and numbers to us.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You must participate in all customer surveys and satisfaction audits, which may require that you provide discounted or complimentary products, provided that such discounted or complimentary sales shall 19 not be included in the Gross Sales of your Taco Maya Restaurant.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Visit and conduct evaluations of your Restaurant and the products and services provided as we deem necessary to ensure that our high standards of quality, appearance and service of the System are maintained.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may change the terms of, and add to, the Manual whenever we believe it is necessary or appropriate.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the location of your Taco Maya Restaurant unless it is first accepted in writing by us.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not establish a website related to the Marks or the System, nor may you offer, promote, or sell any products or services, or make any use of the Marks, through the internet without our prior written approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
you must spend a minimum of $5,000 on a grand opening advertising campaign to advertise the opening of your Taco Maya Restaurant.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Local Advertising: You must spend at least $500 per month on local advertising within your Protected Territory, over and above your contribution to the Advertising Fund, adhering to our specified formats and authorized materials.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You will be required to use certain contractors, vendors and suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
By executing this Agreement, you agree that we have the right to withdraw funds from your designated bank account each week by EFT in the amount of the Royalty Fee, Advertising Fund Fee and any other payments due to us or our affiliates.
Must the franchisee participate in a gift card program?
YesFranchise agreement
To sell or otherwise issue gift cards or certificates (together “Gift Cards”) that have been prepared utilizing the standard form of Gift Card provided or designated by us, and only in the manner specified by us in the Manual or otherwise in writing.
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
At all times, each Taco Maya Restaurant must have at least one manager that has been certified by us.
Must employees wear uniforms specified by the franchisor?
YesItem 16
You must maintain in sufficient supply and use and sell only the print material, uniforms, food and beverage items, ingredients, products, materials, supplies and paper goods that conform to our standards and specifications.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
You must record all sales on a point-of-sale system approved by us or on such other type of system as may be designated by us in the Manual or otherwise in writing, which shall be deemed part of your Computer System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The franchisor will have independent access to the information generated and stored in the systems.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We reserve the right to conduct additional or refresher training programs, seminars and other related activities regarding the operation of your Taco Maya Restaurant.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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The vendor opportunity at Taco Maya
Taco Maya is a quick-service restaurant brand headquartered in Illinois. For software vendors, the immediate addressable market is defined by a single mapped operator across approximately one located unit. The total number of units, whether franchised or company-owned, is not disclosed in the most recent Franchise Disclosure Document. The brand operates with a 2.0% royalty fee and a standard initial franchise term of 7 years. Year-over-year unit growth figures are not available. While the scale is currently minimal, the existence of a mandated technology stack creates a defined, if narrow, sales opportunity for vendors whose solutions align with the brand's operational requirements.
Who controls software purchasing
The 2025 FDD does not list any executives by name in the available data. However, the franchisor's mandate for a specific Point-of-Sale system is a strong signal that technology purchasing decisions are made centrally at the brand's Illinois headquarters. In a system of this size, the buyer is likely the owner or a top-level operations executive. Vendors should prepare to engage directly with corporate leadership, as the single-unit operator footprint contains no multi-unit franchisees who might otherwise wield independent purchasing influence.
Mandated and current tech stack
The only technology explicitly mandated in the available FDD data is a Point-of-Sale (POS) System. The specific vendor for this system is not named in the extract. No other mandated or recommended technology systems, such as online ordering, loyalty, or back-of-house platforms, are mentioned. This presents a greenfield opportunity for vendors in adjacent categories, provided they can demonstrate integration capabilities with the existing, unnamed POS infrastructure.
Procurement, renewals, and timing
The procurement model for Taco Maya is not disclosed. The FDD extract for Item 8, which typically outlines designated or approved suppliers, contains no signal. This lack of clarity means vendors must inquire directly about purchasing protocols. Regarding contract timing, the initial franchise agreement runs for 7 years. The renewal conditions state that a franchisee must sign the then-current form of the Franchise Agreement, which may contain materially different terms and conditions than the original contract. This 7-year cycle, and the potential for new terms upon renewal, represents the most likely window for a franchisor to introduce new technology mandates or switch vendors.
How to read the Taco Maya FDD
The 2025 Franchise Disclosure Document is the foundational legal filing for Taco Maya, providing the regulatory blueprint for the franchise system. For a software vendor, the critical items are Item 11, which details the franchisor's obligations and is where the POS mandate was found, and Item 8, which would normally clarify procurement restrictions. The full document is embedded below for your own due diligence. When analyzing a system of this size, the FDD is less about scale and more about understanding the central control points and contractual hooks that could facilitate a technology partnership. For a ranked target list of franchise systems based on your specific software category, talk to FranCloud.
Questions vendors ask
Taco Maya, answered from the filing
The specific executives are not listed in the 2025 FDD. However, the mandate for a specific POS system signals that technology decisions are controlled at the corporate level in Illinois, not by individual operators.
The 2025 FDD mandates a Point-of-Sale (POS) System. The specific vendor name for this system is not disclosed in the available data extracts.
The operator footprint shows 1 mapped operator across approximately 1 located unit. This single unit is in Illinois. The total unit count is not disclosed in the available data.
The procurement model is not disclosed in the available data. The FDD extract for Item 8, which details purchasing requirements and approved suppliers, contains no signal.
The initial franchise term is 7 years. Renewal is for another 7 years, contingent on signing the current agreement, which may have materially different terms. Contract windows likely align with these 7-year cycles.
The 2025 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze the complete legal and operational disclosures.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| IL | 1 |
|---|
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.