Streamline Brands

The vendor opportunity at Streamline Brands

Streamline Brands operates 112 youth-services locations under the SafeSplash Holdings, LLC umbrella, with 94 franchised units and 18 company-owned schools. The system posted an average unit volume of $1,047,149 in the most recent disclosure and grew units by 10.6% year-over-year. For software vendors, the immediate addressable base is those 112 locations, concentrated in Texas (7), Colorado (5), California (5), New Jersey (3), and Ohio (2). The franchise is entirely single-unit operators—42 mapped operators run roughly 42 located units, with no multi-unit franchisees reported. That structure means every technology decision flows from a single HQ buyer, not a fragmented field of owner-operators.

Who controls software purchasing

The 2024 FDD identifies five senior leaders at the Colorado headquarters. President Chris Harkness and Senior Vice President of Operations Laurie Abplanalp are the most likely decision-makers for operational and back-office software. Senior Vice President of Marketing Ashley Mitchell would own any marketing or customer-experience platforms. Managing Director and Co-Founder Paul Gerrard and SVP of Company-Owned Schools Karissa Gerrard round out the executive team. Because the system mandates specific software and provides training on those platforms, the buying center is centralized: vendors should route outreach through operations and the president’s office rather than individual franchisees.

Mandated and current tech stack

Streamline Brands mandates six technology components in its franchise agreement. The core is “Swim Software,” described as school operating and management software, with required training modules for billing, daily/weekly/monthly reporting, and registration. The system also mandates “Client Cloud Portal Access” and “software we use to remotely access your computer system.” The FDD does not disclose the commercial vendor names behind these mandates, but the specificity of the training requirements signals a deeply embedded, single-platform approach to school operations. Any vendor selling adjacent functionality—scheduling, payroll, CRM, or compliance—must integrate with or displace this mandated stack.

Procurement, renewals, and timing

Item 8 of the 2024 FDD contains no extract regarding procurement or designated suppliers, so the formal purchasing model is not publicly disclosed. The initial franchise term is 10 years. Renewal conditions are strict: the franchisee must be in substantial compliance, sign a materially different successor agreement (which may change fees and contributions), pay a renewal fee, sign a general release, and refurbish or renovate the facility. These renewal triggers create natural evaluation windows for new software, particularly if the successor agreement alters technology requirements. Vendors should monitor the system’s unit growth trajectory—10.6% annually—as new locations mean new software seats.

How to read the Streamline Brands FDD

The 2024 Franchise Disclosure Document is the authoritative source for the figures and mandates cited here. It details the 112-unit system, the 6% royalty, the 10-year term, and the specific technology training obligations that define the tech stack. The embedded viewer below contains the full filing. For software vendors, the key sections are Item 11 (franchisor’s assistance, advertising, computer systems, and training), which lists the mandated platforms, and Item 1 (the franchisor and any parents, predecessors, and affiliates), which names the executives who control purchasing. If you need a ranked target list of franchise systems aligned with your software category, FranCloud can build one from this data.