From the filings

Stratus

Home services

Stratus, the umbrella cleaning-services brand behind the Stratus Building Solutions network, maps to roughly 4,536 operators nationwide, led by FL, CA, TX, CO and MI; this filing's franchisor, Stratus of Hampton Roads, is based in Virginia Beach, Virginia. The FDD makes no Item 19 financial performance representation, and franchisees need prior written consent to market on social media. Item 8 procurement centers on Stratus's own private-branded chemicals, with a 5.0% royalty and a 12-year initial term across the system.

For software vendors selling into US franchise brands.

Live signals

Total units
4,312
4,291 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$4K
per unit
Investment range
$5K–$80K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

6%of gross sales (FY2026)

Ongoing fees: 6% of gross sales (FY2026)Royalty 5%, Ad fund 1%. Total 6% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 1%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

on Roads and SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn,

InstagramMeta
MarketingItem 11

must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat,

LinkedInLinkedIn
MarketingItem 11

nd SBS Franchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, I

SnapchatSnapchat
MarketingItem 11

e it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, b

TwitterX
MarketingItem 11

nchising must approve it before you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram,

YouTubeGoogle
MarketingItem 11

e you use it. You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and o

Franchisor behaviours

What the franchisor requires

20 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

SBS will have independent access to your computer data and information.

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Item 8

SBS does not currently sell or lease any products to Master Franchisees other than the ERP software application (Opus).

Is there a franchisee advisory council, association or committee?

Yes

Item 20

We have created a Stratus franchise advisory council located at 10530 Victory Blvd., North Hollywood, CA 91606, (888) 981-1555.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

Accordingly, the Master Franchisee agrees that SBS may from time to time hereafter or otherwise change the System, including, without

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

SBS Franchising did not receive any revenue from required purchases made by franchisees of goods, services, supplies, materials, or other products, but did receive rebates of approximately $2,898 from purchases from its supplier of green cleaning chemicals, Nyco, by master franchisees and unit franchisees.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

30

Item 8

approximately 30% to 50% in the continuing operation of the Franchised Business

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you would like to purchase non-approved equipment, chemicals, and supplies, or you want to purchase from a non-approved supplier, you must submit a “Request for Approval”.

Communications

Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?

Yes

Franchise agreement

Master Franchisee agrees to promptly assign its rights to all phone numbers used or listed in conjunction with any business conducted under this Agreement.

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

You must at all times be in compliance with (a) the Payment Card Industry Data Security Standards (“PCI DSS”) (as they may be modified from time to time or as successor standards are adopted), (b) the Fair and Accurate Credit Transactions Act (“FACTA”); (c) regional, national, and local laws and regulations relating…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

SBS reserves the right, at any time, without notice to: 1. To review, inspect, audit and make copies of all of Master Franchisee’s Financial Records.

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Franchise agreement

SBS retains the right to prescribe additions, deletions or revisions in said Brand Standards Manuals which is binding on Master Franchisee

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

SBS must approve your office location, furnishing and décor in order to protect the image and reputation of SBS.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You are not permitted to establish a presence on, or market using, the Internet, any website, Social Media (such as Facebook, LinkedIn, Twitter, Instagram, Snapchat, YouTube, blogs and other online social networks, wikis, forums, content sharing communities, etc.), mobile app, or any other technology platform that…

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

You must use the business solutions software we require, which includes the required ERP software application (Opus), the required CRM system, QuickBooks online accounting software (by Intuit Software), an e-mail address, and a suite of Google products.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

Due to quality control considerations, you must purchase or lease your equipment according to the specifications of Stratus Frederick.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

We may collect all fees from you through ACH electronic transfer.

Point of sale

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

SBS will have independent access to your computer data and information.

Sales and CRM

Must the franchisee use a CRM system designated or approved by the franchisor?

Yes

Item 8

You must use the business solutions software we require, which includes the required ERP software application (Opus), the required CRM system, QuickBooks online accounting software (by Intuit Software), an e-mail address, and a suite of Google products.

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may in our sole discretion, offer and/or require that you or your Operating Principal and/or previously trained employees attend and complete additional training courses in connection with your Franchised Business

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your attendance at these sessions is mandatory and there is no fee for attendance.

The filing answers no to 6 questions
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Is a minimum grand opening advertising spend required?Item 11
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Does the franchisor require minimum staffing levels or specific roles?Item 15
  • Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderNational 1000+

Formal HQ procurement; C-suite sponsor + cross-functional committee + IT/security/legal; often PE-backed.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

The vendor opportunity at Stratus Stratus maps to roughly 4,536 mapped operators nationwide, concentrated in FL, CA, TX, CO and MI. The FDD makes no Item 19 financial performance representation. A 5.0% royalty and a 12-year initial term apply system-wide, and Stratus sits alongside sibling brand LepreGoat Ventures under Stratus Building Solutions.

Procurement, renewals, and timing Item 8 runs an approved-supplier list: equipment must be purchased according to Stratus of Hampton Roads' specifications, and approved suppliers are identified during the Brand Certification Program, with a Request for Approval process for other items. Franchisees may renew by notifying Stratus of Hampton Roads, signing a new agreement at least 30 days before expiration, having no default, and updating equipment and supplies.

How to read the Stratus FDD The embedded PDF viewer below carries Stratus's 2026 Franchise Disclosure Document in full. Talk to FranCloud for a ranked target list of franchise systems like this one.

Questions vendors ask

Stratus, answered from the filing

President Michael Thompson leads Stratus of Hampton Roads in Virginia Beach, and Doug Flaig is CEO of SBS Franchising. Franchisees need prior written consent to market on social media, and with 4,536 single-unit mapped operators, Item 8's chemical procurement rules are the clearer signal of where purchasing authority sits today.
Item 8's requirements center on Stratus's own private-branded cleaning chemicals and on equipment bought or leased to Stratus of Hampton Roads' specifications. Item 11 requires prior written consent before a franchisee markets on social media such as Facebook or LinkedIn, and the embedded filing below is where to confirm anything further before a pitch.
Stratus maps to roughly 4,536 mapped operators nationwide, led by FL, CA, TX, CO and MI, inside the broader Stratus Building Solutions cleaning-services network.
Item 8 runs an approved-supplier list: equipment must meet specifications set by the regional franchisor identified in this filing as Stratus of Hampton Roads, which identifies approved equipment, chemicals and suppliers, with a Request for Approval process for other items.
Franchisees may renew by notifying the franchisor, signing a new agreement at least 30 days before expiration, having no default, and updating equipment and supplies - that update requirement is the most likely point to introduce new operational technology.
The embedded PDF viewer below carries Stratus's 2026 Franchise Disclosure Document in full - use it to confirm the chemical and equipment procurement terms referenced above.
Source

Read the filing itself

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Stratus2026 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

4,536 operators run 4,536 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit4,536

Top states by locations

FL336
CA300
TX274
CO233
MI213

Ownership

The portfolio behind Stratus

single_brand_holdco of Stratus Building Solutions.

Sibling brands

Related Home services brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.