STORsquare Franchise Group

The vendor opportunity at STORsquare

STORsquare Franchise Group operates in the home services sector with a current footprint of 5 total units, split between 1 franchised location and 4 company-owned locations. The average unit volume sits at $456,437, with a royalty rate of 7.5%. For software vendors, the immediate addressable market is small and concentrated, but the heavy company-owned mix means the franchisor directly controls the technology environment across 80% of the system. Mapped operators are spread across five states—New York (2 units), Washington (2), South Dakota (1), Oregon (1), and Michigan (1)—with no multi-unit operators on file. This is an early-stage brand where a single HQ decision can place your software into the majority of operating locations.

Who controls software purchasing

Purchasing authority sits squarely at headquarters. The executive team listed in Item 1 of the 2026 FDD includes Co-Founder & CEO Chase Brown, Co-Founder & Chief Operations Officer Jacob Dean Thomsen, President Michael Paupeck, and Head of Franchise Development Adoniran Ferreira. In a system of this size, the CEO and COO are the most likely buyers for operational and back-office software, while the President may own vendor relationships tied to scaling the franchise system. There is no parent company on file; STORsquare appears independently owned, meaning no external corporate procurement hierarchy slows down or overrides a decision. Vendors should prepare to engage directly with the founders.

Mandated and current tech stack

The 2026 FDD mandates a “Management and Technology System” for franchisees. The specific named vendor or software platform behind this mandate is not disclosed in the available extracts, leaving an open question about whether this is a proprietary internal system or a third-party platform. No other mandated or recommended POS, CRM, scheduling, or field-service software is named. For a vendor, this lack of specificity represents either a risk—if the mandated system is an all-in-one platform—or an opportunity to fill gaps around a lightweight core system. Direct discovery with the COO or CEO would be required to map the actual stack.

Procurement, renewals, and timing

Item 8 procurement signals are absent from the available data, so it is unknown whether STORsquare uses a designated supplier model, an approved supplier list, or an open procurement process. The initial franchise term length and Item 17 renewal conditions are also not disclosed in the 2026 FDD. With only one franchised unit and no year-over-year unit growth rate on file, the most realistic software sales trigger is a new unit opening or a deliberate technology overhaul driven by headquarters. Given the company-owned majority, a vendor could pilot directly with corporate locations before any franchise-wide rollout.

How to read the STORsquare FDD

The 2026 Franchise Disclosure Document is embedded below. Review Item 1 for the full executive roster and ownership structure, Item 11 for the complete language around the mandated Management and Technology System, and Item 19 (if present) for any financial performance representations beyond the AUV cited here. Because the franchise system is small, the FDD may not include the depth of historical unit data found in larger brands, but the corporate control dynamics make every disclosed operational requirement directly actionable for a vendor.

For a ranked target list of franchise brands matched to your software category, talk to FranCloud.