Stayfull

The vendor opportunity at Stayfull

Stayfull is an automotive-services franchise based in Illinois, with a total footprint of just 2 units—1 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. For software vendors, the immediate addressable market is 1 franchised location. This is not a volume play; it is an early-stage relationship opportunity. If you sell software into franchise systems, the value here lies in getting in early, proving your product, and potentially growing with the brand if it expands. The FDD does not disclose year-over-year unit growth, so any scaling timeline is unknown.

Who controls software purchasing

The 2025 FDD does not list specific HQ executives in Item 1, so no named buyer (such as a CIO or VP of Operations) is available. However, the franchisor mandates several technology systems, which strongly suggests that software purchasing is controlled at the headquarters level, not by individual franchisees. Vendors should direct their outreach to the Illinois HQ and seek to identify the owner or operations lead who manages vendor relationships. Given the tiny unit count, the decision-maker is likely a founder or small leadership team wearing multiple hats.

Mandated and current tech stack

Stayfull’s FDD mandates four specific technology components: Descartes Logistics, Designated Software, a Management System, and QuickBooks Online by Intuit Inc. The term “Designated Software” and “Management System” are generic descriptors in the FDD and do not name a specific vendor, which may indicate flexibility or simply a lack of detailed disclosure. Descartes Logistics points to a logistics or route-management function, consistent with an automotive-services operation. QuickBooks Online handles accounting. Any software vendor pitching Stayfull must demonstrate integration or co-existence with these mandated systems, particularly the logistics and accounting backbone.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the formal procurement model—whether designated supplier, approved supplier, or open—is not publicly disclosed. In practice, the mandated tech list implies a designated-supplier approach for those categories. For renewal timing, the initial franchise term is 5 years. Franchisees in good standing can renew for up to two additional 5-year terms, but must sign a new agreement that may contain materially different terms. That renewal event is a natural window for software vendors to engage, as the franchisor may update tech requirements or allow the franchisee to adopt new tools. The renewal also requires a general release of claims and potential remodeling, which could coincide with operational technology refreshes.

How to read the Stayfull FDD

The 2025 Stayfull FDD is embedded below for full reference. It was filed with state franchise regulators and contains the legal disclosures required under the FTC Franchise Rule. Key sections for software vendors include Item 11 (franchisor’s assistance, advertising, computer systems, and training), which lists the mandated tech stack, and Item 17 (renewal, termination, transfer, and dispute resolution), which outlines the renewal conditions and term. Item 8 may provide procurement restrictions if included in future filings. Because the brand has only 2 units, the FDD is relatively concise, but it remains the authoritative source for compliance and purchasing requirements. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize based on tech mandates, unit counts, and growth signals.