From the filings
Software purchasing at Starvin' Marvin's Pizza & Pasta is controlled at the headquarters level by its small executive team, led by Director and President Mark Natalie. The franchise currently mandates QuickBooks by Intuit Inc. across its system. With only 3 franchised units, the addressable market is extremely small, and vendors should weigh this against the 25% year-over-year unit decline.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
nce, support, upgrades or updates, hardware, computer network maintenance and other software upgrades are your responsibility and must be done in a timely manner. David Rondo from Merchant Plus Servic
Franchisor behaviours
26 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 6 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
The Franchisee agrees to utilize the computerized bookkeeping, reporting and accounting system designated from time to time by the Franchisor
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
In other words, we will have independent access to your sales information and data produced by your system.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
The Franchisee will furnish to the Franchisor such reports as the Franchisor may reasonably require from time to time.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We or an affiliated company may be the only recommended vendor for Supplies including our turnkey services and opening inventory and supplies.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify our specifications, recommended suppliers and purchasing procedures at our discretion and you must promptly conform to all changes at your sole expense.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
29061Item 8
During the fiscal year 2024, we received $29,061 in revenue from Franchisee purchases from designated or approved suppliers, which is 51.8% of the total gross revenue we received.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
During the fiscal year 2024, we received $29,061 in revenue from Franchisee purchases from designated or approved suppliers, which is 51.8% of the total gross revenue we received.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate that over 90% of your total purchases and leases (in relation to all purchases and leases to be made by the franchisee) for both (a) establishing the (B) business and (b) operating the business, shall be required to be made from an approved supplier.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
The proposed supplier or you must pay, in advance, a fee not to exceed the reasonable cost of evaluation, testing, and inspections we undertake.
Can a franchisee propose a new supplier for the franchisor's approval?
YesFranchise agreement
Notwithstanding the foregoing, Franchisee can request the approval of an item, service or supplier by notifying Franchisor in writing and submitting such information and/or materials Franchisor requests.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
The Franchisee acknowledges that as between the Franchisor and the Franchisee, the Franchisor has the right to and interest in all telephone numbers and directory listings associated with any Marks.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
We or our designee will periodically visit your Franchised Business to inspect your operations, observe and interview your employees and review your books and records (including data stored on your computer systems) in order to verify your compliance with the Franchise Agreement and Operations Manual.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual at any time but the modification(s) will not alter your status and rights under the Franchise Agreement (Franchise Agreement, Article 16]).
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
Your Location must be accepted by us along with any applicable lease, sublease, or purchase agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee is not permitted to post any advertisement online through social media or otherwise, unless preapproved by Franchisor in writing.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
You will pay us a nonrefundable minimum of $5,000 for a Grand Opening Launch Marketing Program.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend the greater of $2,000 or Two Percent (2%) of Gross Sales each Calendar quarter on local advertising.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
We can establish a cooperative in your marketing area and require you to participate.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
Without limiting the generality of this requirement, the Franchisee will be required to purchase from the Franchisor's designated vendors, at prevailing market rates, all food products and all other products and services related to the operation of the franchise.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
you must purchase all products, supplies, services, equipment, furnishings, merchandise, employee uniforms, goods, fixtures, inventory, food and beverage products, packaging, and other items used, sold, displayed, or distributed in your stores or events or used in your Franchised Business in compliance with our…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
All monthly payments required by this Agreement must be received by the Franchisor by computer transfer direct debit or such other manner as may be designated by the Franchisor on or before the 10th day of each month in respect of the preceding calendar month.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Subject to applicable laws, the Franchisee will keep the Location open for business and staffed with trained employees during such hours as required by the lease for the Location and such additional hours of business as the Franchisor may require.
Must employees wear uniforms specified by the franchisor?
YesItem 8
you must purchase all products, supplies, services, equipment, furnishings, merchandise, employee uniforms, goods, fixtures, inventory, food and beverage products, packaging, and other items used, sold, displayed, or distributed in your stores or events or used in your Franchised Business in compliance with our…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You will be required to purchase and install a computerized cash collection and data processing system with a caster or printer required point-of-sale software and internet access through a reputable internet service provider.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
In other words, we will have independent access to your sales information and data produced by your system.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We intend to periodically offer advanced and refresher training programs and may require personnel that we designate to attend specific training programs.
Who buys here
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
The addressable market for a software vendor at Starvin' Marvin's Pizza & Pasta is 3 franchised locations, all concentrated in New York. The system has no company-owned units on file and reported a 25% year-over-year decline in total units. With an average unit volume not disclosed in the most recent FDD, vendors must model a very small total addressable market. The royalty rate is 4.0%, and the initial franchise term runs 5 years. This is a quick-service restaurant concept headquartered in New York, and it appears to be independently owned with no parent company on file.
Software purchasing decisions are centralized at the headquarters level. The 2025 FDD lists two executives in Item 1: Mark Natalie, who serves as Director and President, and David DeForte, who is Director and Executive Vice-President. For a vendor, these two individuals constitute the entire known buying center. There are no multi-unit operators in the system—all 4 mapped operators are single-unit franchisees, and the unit-band split confirms zero operators in the 2-9, 10-24, or 25+ ranges. This means no franchisee has enough scale to drive an independent tech procurement.
The only technology system mandated in the 2025 FDD is QuickBooks by Intuit Inc. No point-of-sale, online ordering, payroll, or other operational software is named as mandatory or recommended in the available disclosures. For a vendor selling complementary or replacement software, the absence of a mandated POS or operations stack means the current tech landscape at the unit level is not publicly constrained by the franchisor—but any sale will still need to clear the HQ executives identified above.
The FDD does not provide an extractable signal from Item 8 regarding designated or approved suppliers, so the procurement model remains unknown. The renewal process, detailed in Item 17, requires a franchisee to give written notice at least 12 months before the end of the initial or renewal term, bring the location up to current image and standards, and sign the then-current franchise agreement. The renewal term is 5 years. Given the 5-year initial term and the 12-month notice window, a franchisee’s contractual decision point arrives at the end of year 4. However, with the system already contracting at a rate of -25% annually, the number of units reaching that renewal window is shrinking.
The full 2025 Franchise Disclosure Document is embedded below. It was filed with state franchise regulators and contains the legal and financial disclosures that govern the franchise relationship. For a software vendor, the most actionable sections are Item 1 (executives), Item 11 (mandated technology), and Item 17 (renewal and term). Reviewing these sections directly will confirm the decision-makers, the mandated QuickBooks installation, and the narrow renewal windows that could trigger a software evaluation.
For a ranked target list of franchise systems that match your software's ideal customer profile, FranCloud can help you prioritize based on unit growth, tech mandates, and operator concentration.
Questions vendors ask
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FDD alert
We’ll email you the moment Starvin' Marvin's Pizza & Pasta files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 4 |
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Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.