SalesforceSalesforce
bringing previously outsourced functionality in-house); e. Implement hybrid systems combining proprietary SSI technology with third-party platforms (e.g., custom modules built on Salesforce, specializ
From the filings
HQ-led decisions
Stanley Steemer
Home servicesStanley Steemer franchises 210 of its 264 US units from an Ohio HQ, and requires every location to acquire, install and continuously use its Required Components - the Public Website, the 1-800-STEEMER call routing infrastructure, and the CRM and royalty-reporting functions of its Powermagic, Fusion, Nimbus and Nimbus X platforms. The FDD makes no Item 19 financial performance representation, and franchised outlets held flat year over year. Baseline and Salesforce are named elsewhere in Item 19, and with a 7% royalty on Core Business gross sales and 13 multi-unit operators among 81 mapped operators, Stanley Steemer's technology mandate runs through HQ.
For software vendors selling into US franchise brands.
Live signals
Total units
264
210 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
4%
national + local
Initial fee
$20K
per unit
Investment range
$259K–$639K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
11%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
You must acquire, implement, and use the Integrated Technology Systems as we require.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent access to the information stored on your computer hardware and software, including our proprietary software, and information you maintain in cloud-based storage.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchise Owner shall submit to SSI, together with the monthly royalty payment, a complete and accurate statement of the monthly Gross Sales and profit and loss of Franchise Owner's Stanley Steemer Business.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are an approved supplier, but not the sole approved supplier, of a number of items used in a Stanley Steemer Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 19
SSI may, in its sole discretion, modify, upgrade, add to, or delete any System Component from time to time
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive rebates, allowances, promotional funds, volume or growth incentives, or other consideration from approved suppliers or manufacturers of items used in the Stanley Steemer System.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
We estimate that the items that you are required to purchase from us or approved sources will constitute approximately 90% of the products and equipment that you will need to purchase to commence and operate your Stanley Steemer Business.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
A charge not to exceed the reasonable cost of the inspection and the actual cost of the test shall be paid by such manufacturer or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase, or any non-approved supplier proposes to sell to you, any item not previously approved by us, either you or the supplier must first submit the item to us for our review and approval.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchise Owner acknowledges that all national or system-designated telephone numbers (including 1-800-STEEMER®) and any associated call-routing configurations are and shall remain the sole property of SSI, and Franchise Owner shall have no ownership interest therein and shall not port, transfer, or otherwise claim…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchise Owner shall comply with all data security protocols specified in the Stanley Steemer Manuals or the TSAA and must notify SSI immediately of any suspected or actual data breach or security incident in accordance with the procedures set forth therein.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
SSI or its agents shall have the right, during regular business hours and upon reasonable notice, to inspect Franchise Owner's Premises, equipment, products, and the services being provided or performed at any job site
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
SSI may amend or supplement the Brand Standards from time to time, and all such amendments shall be binding upon Franchise Owner, provided they are commercially reasonable and applied systemwide or applied to all similarly situated franchise owners.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
not to create, develop, maintain, modify or otherwise operate any websites, social media website, application or platform or any other existing or future form of electronic communication using the Stanley Steemer Trademarks (or any derivation thereof) except in strict compliance with this Agreement, the Brand…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
It is for this reason that we require you to spend ten percent (10%) of your Gross Sales annually for advertising and promotion of your Stanley Steemer Business (“Advertising Expenditure”).
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we or a majority of the Stanley Steemer Businesses in your media area determine that a cooperative media area advertising program should be formed, you are required to participate in and pay your pro rata share for that cooperative advertising program.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
However, you are required to purchase all additional cleaning products, equipment, signs, uniforms, supplies, stationery, paper goods, business cards, and report forms utilized in the operation of your Stanley Steemer Business only from suppliers who have been approved by us and whose products meet our Brand…
Must equipment be purchased from designated or approved suppliers?
YesItem 8
However, you are required to purchase all additional cleaning products, equipment, signs, uniforms, supplies, stationery, paper goods, business cards, and report forms utilized in the operation of your Stanley Steemer Business only from suppliers who have been approved by us and whose products meet our Brand…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Under the Franchise Agreement, you authorize us to initiate electronic funds transfers (EFT) from your designated bank account for all amounts due under the Franchise Agreement, the Technology Systems Access Agreement, and any related agreements.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchise Owner, at its sole expense, shall purchase and provide to its personnel uniforms that conform to SSI’s specifications for design, color, fabric, durability, and other Brand Standards or characteristics incident to maintaining the integrity, character and uniform quality of the goods and services associated…
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 19
SSI shall have the right to independently access Customer Data, Franchise Owner Operational Data, and other data produced by or through the Integrated Technology Systems, subject to the tiered data use restrictions set forth in Section 12.E and SSI's obligations as an independent data controller under Section 12.B.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
Required Components are mandatory for all franchisees.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We have the right to require you, your Designated Principal, your manager and/or your other employees to participate in periodic supplemental or refresher training.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Stanley Steemer Stanley Steemer runs 264 units, 210 of them franchised, with franchised outlets flat year over year. The FDD makes no Item 19 financial performance representation. A 7% royalty on Core Business gross sales (3% on Related Business) and a 10-year initial term set the renewal clock, and 54 of the 264 units are company-owned - a sizable base for a vendor to reach in one motion.
Who controls software purchasing Stanley Steemer's Required Components mandate - covering the Public Website, the 1-800-STEEMER call routing infrastructure, and the CRM and royalty-reporting functions of its own platforms - is set by HQ and applies to every franchisee. With 81 mapped operators, 13 of them running more than one territory, across roughly 94 located units, the centralized Required Components structure is the strongest signal that purchasing decisions trace back to Ohio, not the field.
Tech named in the FDD, and what is actually required Franchisees must acquire, install and continuously use the Required Components HQ designates - currently the Public Website, the 1-800-STEEMER call routing infrastructure, and the CRM and royalty-reporting functions of Stanley Steemer's Powermagic, Fusion, Nimbus and Nimbus X platforms - and may be required to pay for updates and upgrades to that proprietary software. Baseline and Salesforce are named elsewhere in Item 19.
Procurement, renewals, and timing Item 8 runs an approved-supplier list: Stanley Steemer Cleaning Platforms, accessory cleaning equipment, replacement parts, and the Professional Carpet & Upholstery Spot Remover and Odor Out product lines must come from the franchisor, which is the sole supplier of the Cleaning Platforms; franchisees may propose an alternative supplier for approval on other items. Franchisees in good standing can renew for one additional 10-year term by paying a $10,000 renewal fee, staying in compliance, and signing a new agreement, which may carry increased fees.
How to read the Stanley Steemer FDD The embedded PDF viewer below carries Stanley Steemer's 2026 Franchise Disclosure Document in full. Talk to FranCloud for a ranked target list of franchise systems like this one.
Questions vendors ask
Stanley Steemer, answered from the filing
Stanley Steemer's Required Components mandate - the Public Website, the 1-800-STEEMER call routing infrastructure, and the CRM and royalty-reporting functions of its own platforms - is set centrally and applies to every franchisee, which puts HQ, not the 81 mapped operators, in charge of the technology relationship.
Franchisees must acquire, install and continuously use the Required Components HQ designates: the Public Website, the 1-800-STEEMER call routing infrastructure, and the CRM and royalty-reporting functions of Stanley Steemer's Powermagic, Fusion, Nimbus and Nimbus X platforms. Baseline and Salesforce are named elsewhere in Item 19.
Stanley Steemer runs 264 units nationwide, 210 of them franchised, with 81 mapped operators - 13 running more than one territory - concentrated in OH, NY, TN, NC and PA.
Stanley Steemer runs an approved-supplier list under Item 8: its Cleaning Platforms, accessory cleaning equipment, replacement parts, and its Spot Remover and Odor Out product lines must come from the franchisor, which is the sole supplier of the Cleaning Platforms, though franchisees may propose alternative suppliers for other items.
Stanley Steemer's Item 17 lets franchisees in good standing renew for one additional 10-year term by paying a $10,000 renewal fee and signing a new agreement, which may carry increased fees - that renewal point is the natural moment to revisit the Required Components stack.
The embedded PDF viewer below carries Stanley Steemer's 2026 Franchise Disclosure Document in full - use it to confirm the Required Components and Item 8 terms referenced above.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Stanley Steemer files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
81 operators run 94 mapped locations. 13 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit68
2–9 units13
Top states by locations
| OH | 14 |
|---|---|
| NY | 10 |
| TN | 6 |
| NC | 6 |
| PA | 6 |
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.