The vendor opportunity at Square Cow Moovers
Square Cow Moovers is a home services franchise based in Texas with a small, concentrated footprint of 33 total units. The system is composed of 28 franchised locations and 5 company-owned units. The franchise does not disclose an average unit volume (AUV) in the most recent FDD. For a software vendor, the immediate addressable market is limited to these 33 locations, all of which are operated by single-unit franchisees—no multi-unit operators are present in the mapped data. The top states by unit count are Georgia with 3, North Carolina with 2, and one unit each in Nevada, Colorado, and Missouri. The royalty rate is 7.0%, and the initial franchise term is 10 years. Year-over-year unit growth is not disclosed.
Who controls software purchasing
Software purchasing authority rests at the headquarters level. The founding leadership team is the de facto buying center. The FDD lists five executives: Cole Strong (Co-Founder and President), Derek Mills (Co-Founder and Chief Financial Officer), Jason “Wade” Lombard (Co-Founder and Cow Culture Specialist), James “Wayne” Lombard (Co-Founder and Chief Operating Officer), and Josh Phillips (Director of Franchise Coaching and Training). For a technology pitch, the most relevant contacts are likely James Lombard, who oversees operations, and Derek Mills, who controls the financial function. The brand appears to be independently owned, with no parent company on file, meaning these executives have direct authority over technology decisions without needing approval from a larger corporate entity.
Mandated and current tech stack
The 2026 FDD does not capture any mandated or recommended technology systems. This absence of a prescribed tech stack means the franchisor has not publicly locked franchisees into a specific POS, CRM, scheduling, or field service management platform. For a vendor, this represents a greenfield opportunity where no incumbent has a contractual moat. However, it also means you will need to discover the de facto technology in use through direct discovery conversations, as the legal disclosure provides no starting point.
Procurement, renewals, and timing
Procurement signals from Item 8 are not captured in the available extract, so it is unknown whether Square Cow Moovers uses a designated supplier model, an approved supplier list, or an open procurement approach. The renewal term is 10 years, and the conditions for renewal are notable. To renew, a franchisee must sign the then-current form of franchise agreement, which the FDD explicitly states may be materially different from the original. They must also remodel to meet then-current standards for building design, image, and décor, and comply with updated qualifications and training requirements. This forced upgrade cycle at the 10-year mark creates a natural inflection point where franchisees must revisit their entire operational stack, including software, to meet new standards. With no disclosed unit growth rate, the primary timing play is renewal-driven rather than new-unit-driven.
How to read the Square Cow Moovers FDD
The full Square Cow Moovers Franchise Disclosure Document, filed with state franchise regulators in 2026, is embedded below. For software vendors, the most critical sections are Item 11 (Franchisor’s Obligations) for any technology or training mandates, Item 8 (Restrictions on Sources of Products and Services) for procurement rules, and Item 17 (Renewal, Termination, Transfer) to understand when franchisees are contractually compelled to re-evaluate their tech stack. The executive list in Item 1 identifies your buyer personas. If you are building a ranked target list of franchise systems, FranCloud can help you prioritize opportunities like this one based on tech gaps, renewal cycles, and decision-maker accessibility.