From the filings

HQ-led decisions

Sprinkles Franchise Group

Retail food

Sprinkles Franchise Group is the filing entity behind 24 bakery locations — 4 franchised, 20 company-owned — sitting under parent Sprinkles Cupcakes. The 2024 FDD names Oracle MICROS as an in-use POS system, with Facebook, Instagram, Pinterest and Twitter/X named but not required, and Item 8 running an approved-supplier list that centralizes buying at the franchisor.

For software vendors selling into US franchise brands.

Live signals

Total units
24
4 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$40K
per unit
Investment range
$880K–$1.31M
all-in, Item 7
Procurement
Approved supplier
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

7%of gross sales (FY2024)

Ongoing fees: 7% of gross sales (FY2024)Royalty 5%, Ad fund 2%. Total 7% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 5%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.

FacebookMeta
MarketingItem 11

Franchise Agreement – Section 7.F) Social Media You must comply with our policies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, profession

InstagramMeta
MarketingItem 11

mmon social networks like Facebook, professional networks like Linked-In, live- blogging tools like Twitter, virtual worlds, file, audio and video sharing sites like Pinterest and Instagram, and other

Oracle MICROSOracle
POSItem 11

a. It will cost approximately $10,000 to $30,000 to acquire the Computer System hardware and obtain initial licenses for the required software for the Bakery, including $3,500 for Micros point-of-sale

PinterestPinterest
MarketingItem 11

ning blogs, common social networks like Facebook, professional networks like Linked-In, live- blogging tools like Twitter, virtual worlds, file, audio and video sharing sites like Pinterest and Instag

TwitterX
MarketingItem 11

olicies and requirements, which we may periodically modify, concerning blogs, common social networks like Facebook, professional networks like Linked-In, live- blogging tools like Twitter, virtual wor

Franchisor behaviours

What the franchisor requires

23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.

Accounting

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We will have independent, unlimited access to all information and data in your Computer System, including continuous independent access to all Customer Data (defined in Item 14).

Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?

Yes

Franchise agreement

within 15 days after the end of each month, monthly and year-to- date profit and loss and source and use of funds statements and a balance sheet for the Bakery as of the end of the previous month

How the franchisor buys

Is the franchisor or an affiliate itself a supplier of required products, services or systems?

Yes

Franchise agreement

During the Term Franchisee must purchase or lease all Operating Assets and other products and services for the Bakery only according to the System Standards and, if SFG requires, only from suppliers or distributors that SFG designates or approves (which may include or be limited to SFG or its affiliates).

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Franchise agreement

SFG may implement and periodically modify System Standards relating to the System Website and, at SFG’s option, may discontinue all or any part of the System Website, or any services offered through the System Website, at any time.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

Neither we nor our affiliates received any payments or other consideration from suppliers during 2023 based on franchisees' purchases from those suppliers.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

100

Item 8

Currently, the purchases and leases that you must make from us or our affiliates, from approved suppliers, or according to our System Standards represent approximately 100% of your total purchases and leases in establishing, and approximately 100% of your total purchases and leases in operating, the Bakery.

Does the franchisor charge a fee to evaluate a proposed supplier?

Yes

Item 8

For each supplier, distributor, or product you submit for our review, you must pay us a reasonable fee in the amount we periodically specify (currently $1,500) to help cover inspection and evaluation costs.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

at the Bakery that we have not yet evaluated, or purchase or lease any Operating Assets or other products or services from a supplier or distributor that we have not yet approved (for Operating Assets or other products and services that we require you to purchase only from designated or approved suppliers or…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Franchise agreement

Franchisee must comply with SFG's System Standards, other directions from SFG, prevailing industry standards (including payment card industry data security standards), all contracts to which Franchisee is a party or otherwise bound, and all applicable laws and regulations, as any of them may be modified from time to…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Franchise agreement

SFG and its designated agents and representatives may at all times, and without prior notice to Franchisee: (a) inspect the Bakery and any aspect of its operations;

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We may modify the Operations Manual periodically to reflect changes in System Standards.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You must locate the Bakery only at a site we have accepted.

Marketing

Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?

Yes

Item 11

You may not develop, maintain or authorize any other website, other online presence or other electronic medium (such as mobile applications, kiosks and other interactive properties or technology-based programs) that mentions or describes you, the Bakery or its products or services or that displays any of the Marks.

Is a minimum grand opening advertising spend required?

Yes

Item 7

You must spend at least $10,000.

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must at your expense participate in the manner we periodically specify in all advertising, marketing, promotional, customer relationship management, public relations and other brand-related programs that we periodically designate for the Bakery, subject to the Marketing Spending Requirement.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

If we have established a Cooperative for the geographic area in which the Bakery is located on the date you sign the Franchise Agreement, or if we establish a Cooperative in that area during the Franchise Agreement’s term, you must sign the documents that we require to become a member of the Cooperative and to…

Operations

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

You currently also must buy the Computer System, certain Proprietary Mixes and other ingredients, cake mixes, cookie mixes, frosting, decorative icing and decals, other food items, supplies, smallwares, largewares, and retail merchandise only from a designated or approved supplier.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Under our current automatic debit program for the Bakery, we will debit your account on or after the Payment Day for the Royalty and Brand Fund contributions.

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

You must also designate an individual as your General Manager.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must obtain Computer System components that we designate and ensure that your Computer System functions properly within 60 days after we deliver notice to you.

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We will have independent, unlimited access to all information and data in your Computer System, including continuous independent access to all Customer Data (defined in Item 14).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

If we decide that you or your personnel cannot complete the Initial Training Program to our satisfaction, we may require you or your personnel to attend additional training programs are you expense and for which we may charge reasonable fees.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

Your personnel whom we periodically specify also must attend any conventions or other programs that we periodically specify for some or all Sprinkles Cupcakes Bakeries.

The filing answers no to 4 questions
  • Is there a franchisee advisory council, association or committee?Item 20
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
  • Must the franchisee participate in a customer loyalty or rewards program?Franchise agreement

The vendor opportunity at Sprinkles Franchise Group

Sprinkles Franchise Group is the franchisor entity behind 24 bakery locations — 4 franchised, 20 company-owned — operating under parent company Sprinkles Cupcakes. The 2024 FDD carries a 5% royalty and an approved-supplier procurement model that centralizes vendor decisions at the corporate level.

Who controls software purchasing

This filing centralizes purchasing decisions at the franchisor: Item 8's approved-supplier list means the corporate parent, Sprinkles Cupcakes, sets which vendors and products franchisees can use system-wide. A pitch here starts at the parent company rather than at any single bakery.

Tech named in the FDD, and what is actually required

Oracle MICROS (Item 11) is in use as the system's incumbent POS — the filing describes it in use without making it a contractual requirement. Facebook, Instagram, Pinterest and Twitter/X (all Item 11) are named in the filing but not required of any franchisee.

Procurement, renewals and timing

Item 8 gives the franchisor an approved-supplier list, a tight form of vendor control. Item 17 of the filing sets the renewal, transfer and termination terms that would govern when a location's vendor relationships come up for review — worth checking directly for this system's exact timing.

How to read the Sprinkles Franchise Group FDD

The embedded PDF viewer below carries the full 2024 filing, submitted to state franchise regulators. Item 8 is the fastest read for procurement rules, and Item 17 covers renewal specifics for existing franchisees.

Talk to FranCloud for where this brand ranks against other retail-food targets.

Questions vendors ask

Sprinkles Franchise Group, answered from the filing

Sprinkles Franchise Group sits under parent Sprinkles Cupcakes, and Item 8's approved-supplier list routes purchasing decisions through the franchisor rather than individual locations — the corporate parent is the right starting point for a pitch.
The FDD requires none of the systems it names. Oracle MICROS (Item 11) is in use as the incumbent POS, while Facebook, Instagram, Pinterest and Twitter/X (Item 11) appear in the filing without being required.
24 total bakery locations — 4 franchised and 20 company-owned — in the retail food segment.
Item 8 runs an approved-supplier list, giving the franchisor control over which vendors and products franchisees can use.
Item 17 of the FDD sets renewal, transfer and termination terms for existing franchisees — that's the section to check directly for this system's specific windows and notice periods.
The full filing is embedded in the PDF viewer below, filed with state franchise regulators in 2024. Item 8 is the quickest read for supplier rules; check Item 17 directly for renewal specifics.
Source

Read the filing itself

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Sprinkles Franchise Group2024 FDDView only

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

2 operators run 2 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit2

Ownership

The portfolio behind Sprinkles Franchise Group

single_brand_holdco of Sprinkles Cupcakes.

Related Retail food brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.