n our prior written consent prior to your use of the Marks or any content using the Marks on social media, in any form available now or in the future, including but not limited to Facebook, Instagram
From the filings
Mrs. Fields
Retail foodSoftware purchasing at Mrs. Fields is controlled at the franchisor level, with mandated technology platforms for all 121 franchised locations. The brand requires franchisees to use the Generations Homecare System and a Social Media Technology Platform, creating a centralized procurement gate for vendors. With an average unit volume of $378,232 and a purely franchised footprint, the addressable market is 121 stores concentrated in states like New York and Michigan.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
r written consent prior to your use of the Marks or any content using the Marks on social media, in any form available now or in the future, including but not limited to Facebook, Instagram and Twitte
ent prior to your use of the Marks or any content using the Marks on social media, in any form available now or in the future, including but not limited to Facebook, Instagram and Twitter, and your fa
Franchisor behaviours
What the franchisor requires
31 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 2 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 8
You must contract with our designated vendor for the technology platform that will collect monthly financial statements for the Store.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We may independently access the information and data you collect and gather using any Computer System or other data collection equipment (such as an electronic cash register) we require for your Store, and there is no contractual limit on our right to do so.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
You must submit monthly, quarterly and annual financial statements to us through the technology platform using a standardized chart of accounts.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliates, MFG and MFGL, sell certain packaging to our franchisees for resale in their Stores and are the only suppliers of such packaging.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may, but are not required to, issue to you or to our approved suppliers (except as we deem necessary for purposes of production) the specifications of these items.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
800908Item 8
During our fiscal year ended December 31, 2023, we received revenues of $800,908 as a result of franchisee purchases of products and services.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
We and/or our Affiliates have the right from time to time to receive consideration from suppliers, distributors and/or manufacturers related (directly or indirectly) to sales of goods, products or services to you, the promotion of goods, products or services by the System or in consideration of services rendered or…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
65Item 8
and 65% to 75% of your overall purchases of those items in operating your Store.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request our approval of a new supplier and we choose to evaluate your proposed supplier, we may require you to reimburse us the reasonable costs we incur in making this evaluation, which will be a flat rate based on our actual out-of-pocket expenses to evaluate the proposed supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you request our approval of a new supplier and we choose to evaluate your proposed supplier, we may require you to reimburse us the reasonable costs we incur in making this evaluation
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You agree that, as between you and us, we have the right to and interest in all telephone and facsimile numbers and directory listings associated with any Mark.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
You must secure and maintain in force throughout the Term all required licenses, permits and certificates relating to the operation of Your Store and operate Your Store in full compliance with all applicable laws, ordinances and regulations, including PCI compliance standards.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You will present to your customers such evaluation forms as we periodically require and will participate in and request your customers to participate in any surveys performed by or on our behalf.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
At any time during business hours and without prior notice to you, we and our representatives have the right to inspect and audit the business records, bookkeeping and accounting records, sales and income tax records and returns and other records of Your Store as well as your books and records.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Operations Manual may be modified by us from time to time to reflect changes in the image, specifications, standards, procedures, Approved Products, System, and System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must locate and obtain our written acceptance of the Premises before you sign a lease or sublease for or begin construction of the Premises.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You may not advertise your Store or the Approved Products over the internet (or any other form of electronic commerce) or establish a related site on the World Wide Web without our prior written consent.
Is a minimum grand opening advertising spend required?
YesItem 11
If you are developing a new Store or Kiosk, you must spend a minimum of $10,000 on a grand opening advertising and promotional program that we require or approve.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
After the first year of operations, you must spend each month the greater of (a) 2% of Gross Revenue, or (b) $1,000.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
You must, at your expense, participate in, and honor all provisions of any gift card or loyalty programs we establish, and use any designated providers we specify for such programs.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative exists or is established for the area in which your Store is located, you must join and participate in the activities of the Cooperative.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
Fields Franchising, LLC 2021-22 FDD 1251.002.018/336241.6 including any point-of-sale or electronic cash register (“Computer System”) that we specify from time to time; and (iv) purchase the products and services only from those vendors, distributors, suppliers and producers that we approve or specify.
Must equipment be purchased from designated or approved suppliers?
YesFranchise agreement
In constructing and outfitting Your Store, you may use only those materials and items (including furniture, fixtures and equipment) we designate, and you may secure those items from and use only those providers (including an architect and general contractor) that we designate or approve from time to time.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use our designated credit card processor.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We currently require payment of all such amounts by pre-authorized electronic bank transfer, and you must sign all documents necessary to allow us to initiate debit entries and/or credit correction entries to your designated bank account for that purpose.
Must the franchisee participate in a gift card program?
YesItem 8
You must, at your expense, participate in, and honor all provisions of any gift card or loyalty programs we establish, and use any designated providers we specify for such programs.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
However, you must either manage your Store yourself, or use a full time “on Premises” manager.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Currently, we require the following hardware and software components for the Computer System: A custom model point-of-sales system from Treatware
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We may independently access the information and data you collect and gather using any Computer System or other data collection equipment (such as an electronic cash register) we require for your Store, and there is no contractual limit on our right to do so.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge fees for these additional or refresher training courses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You or at least one of your Entity Owners (if you are an Entity) and, when we request, the manager of your Store (and/or an approved trainer if you are a multi-unit franchisee) must attend all national conventions and regional meetings that we designate as mandatory.
The filing answers no to 1 question
- Is there a franchisee advisory council, association or committee?Item 20
The vendor opportunity at Mrs. Fields
Mrs. Fields operates 121 franchised cookie stores, all under the parent entity Mrs. Fields Franchising Holdco, LLC. The brand’s average unit volume sits at $378,232, with a 6.0% royalty rate and a standard 10-year initial franchise term. For software vendors, the addressable market is precisely those 121 locations—there are no company-owned units to create a separate sales channel. The operator base is entirely single-unit franchisees: 114 mapped operators across roughly 114 located units, with no multi-unit owners in the 2–9, 10–24, or 25+ bands. Top states by unit count are New York (3) and Michigan (1), indicating a thin geographic spread that may concentrate support and compliance demands at headquarters.
Who controls software purchasing
Purchasing control at Mrs. Fields is centralized. The FDD mandates specific technology systems, which means franchisees do not independently select or negotiate software. Decisions flow through the franchisor, though the 2025 FDD does not name individual executives responsible for technology procurement. Vendors should direct outreach to the leadership team at Mrs. Fields Franchising Holdco, LLC, focusing on roles tied to operations, brand standards, and IT compliance. Because every location must adopt mandated platforms, a single yes from HQ unlocks deployment across the entire 121-unit system.
Mandated and current tech stack
The 2025 FDD explicitly mandates two systems: the Generations Homecare System and a Social Media Technology Platform. No other operational or point-of-sale technology is disclosed as required or recommended in the available data. The Generations Homecare System—despite its name—appears in the franchise context as a required platform, though its exact function (scheduling, compliance, or operational management) is not detailed in the extract. The Social Media Technology Platform mandate signals brand-level control over digital presence and marketing, a common entry point for vendors selling social media management, analytics, or content tools. Beyond these two named systems, the tech landscape remains unspecified, leaving potential gaps for POS, inventory, payroll, or customer engagement solutions—if you can navigate the centralized approval process.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement restrictions, was not extracted in the available data. Without that signal, it is unclear whether Mrs. Fields uses a designated supplier model, an approved supplier list, or an open procurement policy. Vendors should prepare for a likely controlled environment given the mandated tech systems. Renewal terms offer a timing hook: franchisees must provide 90 to 180 days’ notice before the end of their 10-year term and sign the then-current Franchise Agreement, which may contain materially different terms. This renewal window—combined with any required refurbishment, training, or financial reviews—creates periodic opportunities to introduce new technology that aligns with updated franchise standards. However, with no year-over-year unit growth data available, the system appears stable rather than expanding, so vendor conversations will center on replacement cycles and compliance upgrades rather than new-store rollouts.
How to read the Mrs. Fields FDD
The embedded PDF viewer below contains the full 2025 Franchise Disclosure Document. Focus on Item 11 for the complete list of mandated and recommended technology systems—what you see here is only what was extracted. Item 17 details renewal conditions, including the general release requirement and potential material changes to the franchise agreement, which can signal when franchisees face new software obligations. Item 8, though not extracted here, is the critical section for understanding procurement rules. Cross-reference unit counts in Item 20 with the operator footprint to confirm the single-unit dominance and geographic concentration. For software vendors, the FDD is a map of both the gatekeepers and the triggers that open a sale. If you need a ranked target list of franchise brands aligned with your software category, FranCloud can help.
Questions vendors ask
Mrs. Fields, answered from the filing
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Mrs. Fields files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
114 operators run 114 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NY | 3 |
|---|---|
| MI | 1 |
Ownership
The portfolio behind Mrs. Fields
unknown of mrs fields franchising holdco.
Related Retail food brands
Primary franchise filings · updated July 2026. Every figure is source-traceable and QA-checked.