perry Advantage (Pitchdeck) 10:45 AM - 12:00 PM 1.25 0 Irvine, California Recruiting 12:00 - 1:00 PM 1.0 0 Irvine, California Hosted Lunch 1:00 - 2:15 PM 1.25 0 Irvine, California SperryCENTRAL Powere
From the filings
SperryCGA
Real estateSoftware purchasing at SperryCGA flows through a centralized HQ structure, with Rand Sperry listed as the agent for service of process in the 2025 FDD. The franchise mandates a tightly integrated tech stack including RealNex, SperryCENTRAL (powered by PropertyBase), and SperryLINK (powered by BuildOut). With 57 total units—54 franchised and 3 company-owned—the addressable market is compact but concentrated, primarily in California, Florida, and Texas.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
2%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
ase 2:30 - 3:30 PM 1.0 0 Irvine, California SperryLINK Powered by BuildOut 3:30 - 4:00 PM .5 0 Irvine, California Institutional Investments 4:00 - 5:00 PM 1.0 0 Irvine, California RealNex Day 2 8:30 -
Franchisor behaviours
What the franchisor requires
18 requirements the franchisor states in this filing, each in its own words; 7 explicit no's; 9 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have independent access to your Computer System on a daily or other basis at the times and manner determined by us or our designated affiliate, with or without notice, and to retrieve transaction information (including sales, sales mix, usage and other operations data) that we deem appropriate.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Not later than 10 business days after Franchisor requests them, Franchisee must submit to Franchisor financial or statistical reports, records, statements or information as required in the Confidential Operations Manual or otherwise by Franchisor in writing.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We may modify these specifications and standards at any time but only after delivering written notification of the modifications and providing its franchisees or suppliers a reasonable amount of time to implement the modifications.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In 2024, neither we nor any of our affiliates derived revenue, rebates or other material consideration because of required purchases or leases by Sperry franchisees.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
10Item 8
in operating your Office will range from 10% to 30% of your total monthly expenses.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase products other than those provided by approved suppliers, you must submit to us a written request for approval of the proposed supplier together with such evidence of conformity with our specifications and program specifications as we may reasonably require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Assign all interest and right to use all telephone numbers and all listings applicable to the Sperry Office in use at the time of such termination to Franchisor and take all action necessary to change all such telephone numbers immediately and change all such listings as soon as possible.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor has the right to send representatives at reasonable intervals at any time during normal business hours, to Franchisee’s Sperry Office (or other administrative office, if applicable) to review and inspect Franchisee’s operations, business methods, service, management and administration relating to the…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to modify the Confidential Operations Manual at any time by the addition, deletion or other modification of the Sperry FA 022825 - 13 - provisions thereof.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
we must give our final consent to the location before your Office can be operated as a Sperry real estate office
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Except as specifically authorized by Franchisor in section 6.2(a) of this Agreement, the Confidential Operations Manual or otherwise in writing, Franchisee may not during the term of this Agreement (i) engage in Franchised Business directly or indirectly through the Internet, (ii) establish a website or social…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase items bearing our trademarks only from designated vendors or approved suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase items bearing our trademarks only from designated vendors or approved suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisor requires payment of the Royalty and Technology Support Fee by electronic funds transfer (“EFT”) through the Automated Clearing House (“ACH”) electronic network for financial transactions (or such other automatic payment mechanism Franchisor may designate) directly from Franchisee’s account into…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
However, you must employ at your Office at least one designated Office Manager (if you are a sole proprietor, this could be you) who has successfully completed the initial Training Program.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have independent access to your Computer System on a daily or other basis at the times and manner determined by us or our designated affiliate, with or without notice, and to retrieve transaction information (including sales, sales mix, usage and other operations data) that we deem appropriate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Upon reasonable notice after the Opening Date, we may require attendance of designated personnel of yours at training courses, seminars, conferences or other programs containing information that is relevant or appropriate to the operation of your Office (see section 6.2(b) of the Franchise Agreement).
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Attendance of a Principal Equity Owner at these meetings will be mandatory (and is highly recommended for Franchisee’s Office Manager and all of Franchisee’s other Principal Equity Owners).
The filing answers no to 7 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 20
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Franchise agreement
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?Item 11
The vendor opportunity at SperryCGA
SperryCGA operates 57 commercial real estate brokerage units—54 franchised and 3 company-owned—across a footprint concentrated in California (14), Florida (8), and Texas (7). The brand posted a year-over-year unit decline of 1.818%, suggesting a contracting but still addressable base for software vendors. All 63 mapped operators are single-unit franchisees, meaning no multi-unit owner can make bulk purchasing decisions across locations. The royalty rate is 2.0%, and the initial franchise term runs 10 years.
For software vendors, the opportunity lies in a centralized, HQ-driven procurement environment where mandated tools already cover core brokerage workflows. Any new solution must either integrate with or displace components of the existing mandated stack.
Who controls software purchasing
The 2025 FDD lists Rand Sperry as the agent for service of process, signaling that purchasing authority sits at the top of the organization. No additional C-suite, IT, or procurement executives are named in the disclosure. Vendors should expect a lean decision-making structure where the founder or a small leadership team evaluates technology. With no multi-unit operators, franchisee influence on software selection is likely minimal; mandates flow from HQ to all 54 franchised locations.
Mandated and current tech stack
SperryCGA’s Item 11 disclosures mandate five specific systems. RealNex serves as a core platform, likely handling CRM, deal management, or financial analysis. Sperry RE Capital is a separate mandated tool, presumably for capital markets or investment sales workflows. The Sperry website is also mandated, controlling the brand’s digital presence. SperryCENTRAL, powered by PropertyBase, functions as the central operating system, while SperryLINK, powered by BuildOut, handles marketing and property listing outputs. This stack leaves little room for unsanctioned tools, but vendors offering adjacent capabilities—data enrichment, analytics, or compliance—may find entry points if they can integrate with PropertyBase or BuildOut.
Procurement, renewals, and timing
The 2025 FDD contains no Item 8 procurement extract, so the formal supplier designation process remains undisclosed. Renewal terms, however, are explicit: franchisees may extend for 1, 3, 6, or 10 years by providing written notice at least 120 days before the current term expires. They must sign the then-current franchise agreement, remodel if required, and pay a renewal fee. With a shrinking unit count, renewal events may be infrequent, but each one represents a potential technology evaluation window. Vendors should monitor franchisee churn and renewal cycles in core states like California and Florida for timing cues.
How to read the SperryCGA FDD
The 2025 Franchise Disclosure Document is embedded below for direct review. Key sections for software vendors include Item 11 (mandated systems), Item 17 (renewal and term conditions), and Item 1 (executive and ownership structure). Note that Item 8 is absent, so procurement rules are not publicly defined. Use the FDD to verify the mandated stack, identify decision-maker names, and map the unit footprint before building a pitch. For a ranked target list of franchise systems aligned to your software category, FranCloud can help.
Questions vendors ask
SperryCGA, answered from the filing
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
63 operators run 63 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| CA | 14 |
|---|---|
| FL | 8 |
| TX | 7 |
| SC | 3 |
| WA | 2 |
Related Real estate brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.