Social Play Haus Franchising

The vendor opportunity at Social Play Haus

Social Play Haus Franchising is a quick-service restaurant concept headquartered in New York, operating a single company-owned unit as of its 2025 Franchise Disclosure Document. No franchised locations are reported, and our corpus contains no mapped operators. For software vendors, this is a pre-scale target: one decision-making node, two named executives, and a mandated technology stack that already includes HoneyBook and Square by Block, Inc. The royalty rate is 6.0%, and the initial franchise term runs 10 years, with a renewal term of equal length available to compliant franchisees who provide 180 days’ prior written notice, sign the then-current form of agreement, pay a renewal fee, and meet remodeling and other conditions. Average unit volume is not disclosed in the most recent FDD.

Who controls software purchasing

All purchasing authority at Social Play Haus sits with the two executives listed in Item 1 of the 2025 FDD: President Marc A. Bacayon and Vice President Jennifer Atencio-Bacayon. There is no parent company on file; the brand appears independently owned. With a single unit and no franchisee layer, the buying center is concentrated at HQ. Vendors pitching software should expect to engage directly with these two individuals. No CIO, CTO, or dedicated IT role is named in the FDD, so the president and vice president likely hold both operational and technology decision-making responsibilities.

Mandated and current tech stack

The 2025 FDD mandates two systems: HoneyBook and Square by Block, Inc. HoneyBook is typically used for clientflow and business management, while Square provides point-of-sale and payment processing. No other mandated or recommended technology vendors are disclosed. This narrow stack leaves room for complementary tools in areas like inventory, scheduling, or loyalty, but any vendor must be prepared to integrate with or displace an existing mandate. The absence of a franchisee base means there is no multi-unit operator layer to influence tech adoption; HQ controls the stack entirely.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the formal purchasing model — whether designated supplier, approved supplier, or open — is not publicly disclosed. Vendors should clarify procurement rules directly with the Bacayons. The renewal structure provides a timing signal: franchisees must give 180 days’ written notice before the end of their 10-year term, sign a general release, pay a renewal fee, and upgrade their restaurant to current standards. For a vendor, the practical implication is that any software embedded in the single unit today could remain in place for a decade, with a formal review window opening roughly six months before the agreement expires. No year-over-year unit growth percentage is available, so expansion-driven purchasing is not currently on the horizon.

How to read the Social Play Haus FDD

The 2025 Franchise Disclosure Document is the authoritative source for the facts on this page. It names the executives, lists the mandated technology systems, and defines the franchise term and renewal conditions. Because the brand has only one unit and no franchisees, the FDD is unusually compact, but it still contains the standard 23 items required by the FTC Franchise Rule. Pay particular attention to Item 11 for the full list of mandated systems and Item 17 for the precise renewal language. The embedded PDF viewer below lets you read the filing directly. When you are ready to prioritize franchise systems by decision-maker access and tech-stack fit, FranCloud can build a ranked target list for your sales team.