FacebookMeta
rtising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others (currently franchisees are authorized to participate on Facebook, Instagram
From the filings
+87.5% units YoY
Snooze
Retail non foodSnooze is a Colorado-based retail non-food franchise with 47 total units (45 franchised, 2 company-owned) and no disclosed parent company. The most recent 2025 FDD does not name specific HQ executives or mandate any particular software systems, leaving purchasing decisions decentralized. With 87.5% year-over-year unit growth and 17 mapped single-unit operators across six states, the addressable market for software vendors is small but expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Total units
47
45 franchised
Unit growth YoY
+87.5%
vs prior filing
AUV
—
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$271K–$860K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
ation, or otherwise having a presence on a website, regarding the Store. If we approve a separate Website for you (currently franchisees are authorized to participate in Facebook, Instagram and Yelp),
LinkedInLinkedIn
ommunication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest
PinterestPinterest
on of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, LinkedIn, Pinterest and others
TwitterX
r written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Facebook, L
YelpYelp
y other written form of communication of our approval or disapproval. In addition, you must not conduct any advertising without our written permission, in any social media such as Yelp, Twitter, Faceb
Franchisor behaviours
What the franchisor requires
27 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 3 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall maintain during the term of this Agreement and shall preserve for a minimum of seven (7) years, full, complete,accurate records of sales, payroll, accounts payable and accounts receivable in accordance with the standard accounting system described by us in the Operations Manual or otherwise specified…
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, camera surveillance system or 35 Snooze® Mattress Co. Franchise Disclosure Document [FDD]-5-2-25 software related to the Business (Franchise Agreement, Sections XII.I, XIV.A, XX.A and XX.H)…
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee will provide us with all hard copy and digital copies as we prescribe on or before the fifth (5th) day of each month or daily if we require.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Our affiliate, SSL, replaced DDL as the only approved vendor and supplier for all mattresses, pillows, pads, sheets, proprietary and privately labeled products to be purchased by you.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisee therefore agrees that we may periodically and upon written notice, add to, modify or change the System, including without limitation making changes to our Products, Services, programs (such as our Warranty, Community Give-Back and Loyalty Programs) Franchisee is authorized to offer, perform and sell…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may derive revenue through license fees, promotional fees, advertising allowances, rebates or other monies paid by approved suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
It is anticipated that during the operation of your Franchised Business, required purchases from us, our affiliates, or the vendors that we specify or approve (not including labor costs) are estimated to be approximately 80%-90% of your total monthly purchases in the continuing operation of your Store (this depends…
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
There is a product, vendor, and equipment assessment fee for supplier approval, and we may require third party testing, in which case you will pay the actual cost of the tests as described in Item 6.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
use the services of an unapproved vendor or supplier unless you first submit a written request to us for approval
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
As stated above, all telephone numbers, URL addresses, web page, Websites, Internet or similar connections, directory and listings for the Franchise are our property and upon expiration or termination of this Agreement, will revert to us.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee shall permit us and our agents or representatives to enter the Store at any time without notice during normal business hours for the purpose of conducting inspections of the Business
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We will revise the Operations Manual and the contents of any other manuals and materials created or approved for use in the operation of the Business, from time to time as we deem it necessary to improve on our methods of operations.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must select the site of your Business within the protected territory provided in the Franchise Agreement (as described in Item 12).
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless we approve otherwise in writing, you may not establish a separate Website and will only have one web page, as we designate and approve, within our Website.
Is a minimum grand opening advertising spend required?
YesItem 11
You must also spend at least $10,000 on your "Grand Opening" promotion in the month preceding the Grand Opening Event, and an additional $10,000 in the month of your Grand Opening Event;
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesFranchise agreement
Franchisee must spend a minimum of 10% of Gross Sales Target or no less than $5k per month for the first year of operation and then at least 5% of gross sales thereafter on local advertising and promotion, in addition to payment of the System Brand Fee required above.
Must the franchisee participate in a customer loyalty or rewards program?
YesItem 8
In addition, you must participate in and cooperate with any gift certificate, gift card, rewards program, loyalty program, or promotional programs we have or may establish and follow our requirements and guidelines.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
We require that the Franchisee purchase certain items from us, our affiliates, or approved vendors and/or suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You cannot purchase unapproved furnishings, fixtures, equipment, products, supplies and services from any vendors and/or suppliers that are not on our pre-approved list without our written permission.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
In addition, you are required to use the Integrated Credit Processing that is included with your POS system.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Currently, Franchisees are required to make available payments to be made via electronic funds transfer (ACH) on the due dates described in this Agreement.
Must the franchisee participate in a gift card program?
YesItem 8
In addition, you must participate in and cooperate with any gift certificate, gift card, rewards program, loyalty program, or promotional programs we have or may establish and follow our requirements and guidelines.
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
Franchisee will require its Employees to wear logoed pajamas (tops and bottoms) bearing the Marks to identify themselves while working at the Business and while servicing customers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee will be required to use a specific point of sale ("POS" or "POS System") software for the operation of your Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We reserve the right to have independent access to all information that you store in any POS system, computer, laptop, tablet, camera surveillance system or 35 Snooze® Mattress Co.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesFranchise agreement
Franchisee is also required to use a specific third-party customer relationship management (CRM) software program for the operation of .
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We will also provide you with access to additional or refresher training programs that may be conducted through the telephone, webinars, or video training at no cost to you.
The filing answers no to 4 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
- Is attendance at an annual convention or conference mandatory for the franchisee?Franchise agreement
The vendor opportunity at Snooze
Snooze presents a compact but fast-growing target for software vendors. The system comprises 47 total units—45 franchised and 2 company-owned—with an 87.5% year-over-year unit growth rate. This expansion trajectory signals increasing demand for operational, financial, and compliance software as new locations come online. The franchise is headquartered in Colorado and operates across at least five states, with the highest concentration in Colorado (6 units), followed by Texas (3), Minnesota (2), Utah (2), and Arizona (2). The operator base consists entirely of 17 single-unit franchisees; no multi-unit operators are recorded. For vendors, this means a fragmented decision-making landscape with no dominant buyer bloc, but also a system where each new unit represents a fresh software opportunity.
Who controls software purchasing
The 2025 FDD does not list any HQ executives, so the identity of a central technology buyer—such as a CIO or VP of Operations—is unknown. In the absence of named leadership, purchasing authority likely defaults to individual franchisees. With 17 mapped operators all running a single unit, there is no multi-unit owner who could influence bulk purchasing decisions. Vendors should prepare for a direct-to-franchisee sales motion, emphasizing ROI and ease of adoption for owner-operators. If a franchisor-level decision-maker exists, they are not disclosed in the current regulatory filing, making it essential to verify the buying center through direct outreach.
Mandated and current tech stack
Snooze’s 2025 FDD does not capture any mandated or recommended technology systems. There are no named POS providers, scheduling platforms, inventory management tools, or marketing automation vendors in the disclosure. This absence suggests either a fully open technology environment or a franchisor that has not formalized its tech requirements. For software vendors, this is a double-edged sword: there is no incumbent to displace, but also no top-down mandate to accelerate adoption. Sales efforts will need to focus on proving value at the unit level, potentially leveraging early adopters as reference accounts to build system-wide credibility.
Procurement, renewals, and timing
Procurement signals are sparse. The FDD does not include an Item 8 extract, leaving Snooze’s supplier qualification process—whether designated, approved, or open—unclear. Similarly, Item 17 renewal data is absent, so there is no visibility into franchise agreement expiration cycles or upcoming renewal waves. The initial franchise term is 10 years, and with the brand’s recent growth spurt, many franchisees are likely in the early years of their agreements. This means contract-driven software switching events may be years away, but greenfield implementations for new units are an immediate, recurring opportunity. Vendors should monitor new unit openings as the primary sales trigger.
How to read the Snooze FDD
The Snooze Franchise Disclosure Document is filed with state franchise regulators and updated for 2025. The embedded PDF viewer below contains the full legal text, including Item 1 (business background), Item 8 (restrictions on sources of products and services), Item 11 (franchisor assistance), and Item 17 (renewal, termination, transfer). For software vendors, the most critical sections are Item 11—where technology mandates would appear—and Item 8, which defines procurement rules. Because the current FDD omits specific systems and executive names, direct franchisee interviews and unit-level discovery will be essential to build an accurate tech landscape map. For a ranked target list of franchise systems based on your ideal customer profile, reach out to FranCloud.
Questions vendors ask
Snooze, answered from the filing
The 2025 FDD does not list any HQ executives, so the buying center is unknown. With 17 single-unit operators and no multi-unit owners, purchasing authority likely sits with individual franchisees unless the franchisor exerts informal influence.
The 2025 FDD does not capture any mandated or recommended technology systems. Vendors should assume a greenfield opportunity and be prepared to demonstrate value directly to franchisees.
There are 47 total units: 45 franchised and 2 company-owned. The brand operates in Colorado (6), Texas (3), Minnesota (2), Utah (2), and Arizona (2), with the remaining units spread across other states.
The 2025 FDD does not include an Item 8 procurement extract, so it is unknown whether Snooze uses designated suppliers, an approved supplier list, or an open procurement model. Vendors should clarify this during discovery.
The FDD does not provide Item 17 renewal signals. With a 10-year initial term and 87.5% recent unit growth, many franchisees are early in their lifecycle, but the absence of renewal data makes timing difficult to predict.
The Snooze FDD was filed with state franchise regulators in 2025. You can view the embedded PDF viewer below to read the full disclosure document and extract additional details relevant to your software pitch.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Snooze files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
15 operators run 20 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit12
2–9 units3
Top states by locations
| CO | 4 |
|---|---|
| NE | 3 |
| TX | 2 |
| SD | 1 |
| MN | 1 |
Related Retail non food brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.