ERP system
MandatoryOnline training refresher and staff onboarding modules are available on demand through the ERP system.
HQ-led decisions
Smooth Transitions
Home servicesSoftware purchasing at Smooth Transitions is controlled at the corporate level, with Chief Executive Officer Holly Swisher and Chief Marketing Officer Brian Greenwood listed as key executives in the 2025 Franchise Disclosure Document. The brand operates only 2 company-owned units and mandates a specific ERP system alongside STWare, creating a narrow but clearly defined addressable market for vendors. No franchised units are confirmed, making this a compact target for software sales.
Mandated & recommended tech
The systems vendors compete with
2 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
STWare
MandatoryWe require that you use an Apple branded laptop and phone no more than 4 years old, and our proprietary subscription-based software, STWare.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
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Live signals
Total units
2
0 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$49K
per unit
Investment range
$65K–$109K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Smooth Transitions
Smooth Transitions operates just 2 company-owned units, with no franchised locations disclosed in the 2025 FDD. The brand is headquartered in Ohio and provides home services, though its average unit volume is not reported. For software vendors, the addressable market is limited to these two corporate locations and any future expansion, which the FDD does not quantify through year-over-year unit growth data. The royalty rate sits at 6.0%, and the initial franchise term is 10 years, with two possible 5-year successor renewals. This structure means any software sale must align with a very small, centralized decision-making process.
Who controls software purchasing
According to Item 1 of the 2025 FDD, the executive team includes Holly Swisher as Chief Executive Officer, Brian Greenwood as Chief Marketing Officer, and Richard Miller as Franchise Development Officer. With no franchised operators mapped in our corpus and no separate IT or procurement executive named, software purchasing authority almost certainly rests with Swisher and Greenwood at the corporate level. Vendors should direct outreach to these individuals, framing solutions around operational efficiency for a compact, company-owned network. The absence of a parent company suggests independent ownership, further concentrating decisions at HQ.
Mandated and current tech stack
The 2025 FDD mandates two systems: an ERP system and STWare. No other named vendors or platforms appear in the disclosure, leaving the full technology landscape partially opaque. The ERP mandate signals a need for integrated back-office functionality, while STWare likely handles operational or service-management workflows specific to the home-services vertical. Vendors offering complementary tools—such as CRM, field-service management, or analytics—should assess compatibility with these mandated systems, as any new software would need to integrate without disrupting existing mandates.
Procurement, renewals, and timing
Item 8 of the FDD provides no procurement extract, so the brand’s supplier qualification process—whether designated, approved, or open—is not publicly known. Renewal terms under Item 17 allow two successor 5-year agreements after the initial 10-year term, but these require signing a materially different contract, renovating to current standards, and executing a general release. With only 2 company-owned units and no disclosed growth rate, software contract windows are not tied to a predictable franchisee lifecycle. Vendors should monitor any expansion announcements or leadership changes at HQ for potential openings.
How to read the Smooth Transitions FDD
The full 2025 Smooth Transitions Franchise Disclosure Document is embedded below for your review. Key sections for software vendors include Item 11 (mandated tech systems), Item 1 (executive decision-makers), and Item 17 (renewal and contract timing). Because the brand does not disclose unit-level economics or a detailed procurement policy, the FDD serves primarily as a map of the corporate structure and existing tech mandates. For a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize opportunities based on real FDD data.
Questions vendors ask
Smooth Transitions, answered from the filing
The 2025 FDD lists Holly Swisher (CEO) and Brian Greenwood (CMO) as key executives. Given the small unit count, purchasing decisions likely route through these individuals, with no dedicated IT or procurement officer named.
The FDD mandates an ERP system and STWare. No specific POS or additional operational platforms are disclosed, leaving the full tech stack partially undefined for outside vendors.
The brand reports 2 total units, both company-owned. No franchised locations are disclosed in the 2025 FDD, indicating a very small operational footprint.
The 2025 FDD does not include an Item 8 procurement extract, so whether the brand uses designated suppliers, approved suppliers, or an open procurement model is not publicly disclosed.
Initial franchise terms run 10 years, with two optional 5-year renewals requiring a new agreement. With only 2 company-owned units and no franchised growth disclosed, contract windows are unpredictable and likely tied to internal HQ cycles.
The 2025 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full document, including Item 11 tech mandates and Item 17 renewal conditions.
Source
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.