DoorDash
ut our written approval, franchisees will not participate in direct delivery services. Instead, we may approve or require franchisees to use third-party delivery services, such as DoorDash, Uber Eats,
HQ-led decisions
Small Town Play Cafe
Quick service restaurantSoftware purchasing at Small Town Play Cafe is controlled by its founders, CEO Kimberly Coe and CFO Matt Coe, at the brand's New Jersey headquarters. The franchise currently mandates a cloud-based POS system, with no other named tech vendors disclosed in the 2026 FDD. With one company-owned unit and no franchised locations yet mapped, the addressable market is nascent but offers a first-mover advantage for vendors who engage early.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$1.04M
Item 19, 2025
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$45K
per unit
Investment range
$501K–$792K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing, no system-wide mandate locks the door.
Facebook
as we may determine in our sole discretion. In addition to your Local Advertising expenditures, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Instagram,
Grubhub
al, franchisees will not participate in direct delivery services. Instead, we may approve or require franchisees to use third-party delivery services, such as DoorDash, Uber Eats, Grubhub or such othe
Instagram
ts: 1. Copyright: Small Town Play Café - Website Registration Number: TX 9-438-332 Registration Date:10/08/2024 Duration of Copyright: 10/08/2119 2. Small Town Play Cafe - Welcome Instagram Posts 44 R
LinkedIn
our sole discretion. In addition to your Local Advertising expenditures, you may wish to use Social Media Platforms (defined as web based platforms such as Facebook, Instagram, X, LinkedIn, blogs and
Uber Eats
tten approval, franchisees will not participate in direct delivery services. Instead, we may approve or require franchisees to use third-party delivery services, such as DoorDash, Uber Eats, Grubhub o
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Small Town Play Cafe
Small Town Play Cafe operates as a quick-service restaurant concept with a single company-owned location and an average unit volume of $1,036,555, as reported in its 2026 Franchise Disclosure Document. The brand has not yet mapped any franchised units in our corpus, and year-over-year unit growth is not disclosed. For software vendors, this represents a pre-scale opportunity: a founder-led business with a mandated cloud-based POS and no entrenched vendor ecosystem. The addressable market is currently one unit, but early alignment with HQ could position a vendor as the default stack as franchising begins.
Who controls software purchasing
All software purchasing authority rests with the two named executives in the FDD’s Item 1: Kimberly Coe, Chief Executive Officer and Founder, and Matt Coe, Chief Financial Officer and Co-Founder. There is no parent company, no private equity overlay, and no multi-unit operator network to navigate. Vendors should direct outreach to the CEO for strategic platform decisions and to the CFO for budget-sensitive tools, recognizing that both individuals likely weigh in on any technology commitment at this stage.
Mandated and current tech stack
The only technology mandate disclosed in the 2026 FDD is a cloud-based POS system. No specific vendor is named, and no additional systems—such as payroll, inventory, or loyalty platforms—appear as mandated or recommended. This narrow mandate suggests the brand is in the early stages of building its tech stack, leaving room for vendors in adjacent categories to propose integrated solutions that complement the POS.
Procurement, renewals, and timing
Procurement signals are thin in the current FDD. Item 8, which typically outlines designated or approved supplier programs, contains no extract, meaning the brand has not publicly formalized a procurement model. Similarly, Item 17 offers no renewal or renegotiation windows, and the initial franchise term is not stated. Vendors should treat this as an open, relationship-driven buying environment where timing is opportunistic rather than calendar-driven.
How to read the Small Town Play Cafe FDD
The 2026 FDD provides the foundational data points for vendor due diligence: a single unit, $1.04 million AUV, a 6% royalty, and a two-person executive team. The document confirms the brand’s independent ownership and its New Jersey headquarters. While the FDD lacks detail on procurement rules and contract cycles, it establishes that technology decisions are centralized and that the POS is the only mandated system. Review the embedded PDF below for the full filing, and use these signals to shape your pitch. For a ranked target list of franchise systems matched to your software category, reach out to FranCloud.
Questions vendors ask
Small Town Play Cafe, answered from the filing
CEO and Founder Kimberly Coe and CFO and Co-Founder Matt Coe are the named executives; they control all purchasing decisions from the New Jersey headquarters.
The 2026 FDD mandates a cloud-based POS system. No specific vendor or additional operational tech is disclosed in the filing.
One company-owned unit is disclosed in the 2026 FDD. No franchised locations are currently mapped in our corpus.
The procurement model is not disclosed in the most recent FDD; Item 8 contains no extract on designated or approved suppliers.
Contract renewal windows are not disclosed; the initial term length and Item 17 renewal signals are absent from the 2026 FDD.
The 2026 FDD is filed with state franchise regulators. You can view it directly in the embedded PDF viewer below.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Small Town Play Cafe files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| WI | 1 |
|---|
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.