SageSage Group plc
We currently recommend that you purchase an IBM-compatible P.C. and Sage or equivalent software.
HQ-led decisions
SealMaster
Home servicesSoftware purchasing decisions at SealMaster are controlled at the headquarters level in Ohio, where President David L. Thorson and CFO Larry Mullins are the key executives to know. The franchise currently operates 47 total units (43 franchised, 4 company-owned) and its most recent FDD confirms the use of Sage by Sage Group plc as a mandated or recommended technology. For a software vendor, the immediate addressable market is 47 locations, with the franchisor serving as the primary gatekeeper for new technology adoption.
Mandated & recommended tech
The systems vendors compete with
Recommended systems named in Item 11 of the filing — no system-wide mandate locks the door.
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
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Live signals
Total units
47
43 franchised
Unit growth YoY
0%
vs prior filing
AUV
—
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1.5%
national + local
Initial fee
$35K
per unit
Investment range
$580K–$925K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at SealMaster
SealMaster operates a compact network of 47 total units, with 43 of those being franchised locations and 4 run directly by the company. For a software vendor, the addressable market is these 47 units, all of which fall under the purchasing influence of the headquarters team in Ohio. The franchise operates in the home services segment, and while the average unit volume is not disclosed in the 2026 FDD, the royalty rate sits at 5.0%. Year-over-year unit growth figures are not available in the current filing, suggesting a stable rather than rapidly expanding footprint. This makes SealMaster a targeted, relationship-driven sales opportunity rather than a high-volume land grab.
Who controls software purchasing
The 2026 FDD Item 1 lists the key executives you need to engage. President David L. Thorson is the top authority, and CFO Larry Mullins is the financial decision-maker who will scrutinize any software investment. Franchise Director Richard G. Simon and Franchise Field Representative Brian T. Coles are also on file and may serve as influencers or operational stakeholders for tools that touch franchisee workflows. Jeff Gearheart is listed as a Sales Representative for SportMaster, a related product line, and could be a secondary contact if your software intersects with that specific business unit. The decision-making level is firmly at headquarters, not at the multi-unit operator level, as our corpus contains no mapped operators for this brand.
Mandated and current tech stack
The 2026 FDD confirms that Sage by Sage Group plc is a mandated or recommended technology within the SealMaster system. This is the only named vendor in the available data, and it likely serves as the accounting or ERP backbone. No other point-of-sale, payroll, inventory, or CRM systems are disclosed in the filing. For a vendor selling complementary or replacement software, this presents a clear integration or displacement target. Your pitch should acknowledge the existing Sage investment and position your solution either as an enhancement to that ecosystem or as a superior alternative with a compelling migration path.
Procurement, renewals, and timing
Procurement signals are thin in the available data. The Item 8 extract, which would typically outline designated versus approved supplier rules, is not present in our corpus. Similarly, the initial franchise term length and Item 17 renewal conditions are not disclosed. This lack of visibility means you cannot rely on predictable contract cycles to time your outreach. Instead, a direct engagement with President Thorson or CFO Mullins is the most reliable path to understanding their current vendor evaluation process and any upcoming technology refresh initiatives.
How to read the SealMaster FDD
The full 2026 Franchise Disclosure Document is embedded below for your review. Focus your reading on Item 1 to verify the executive team and their roles, Item 11 to audit the franchisor's obligations around technology and the specific mention of Sage, and Item 8 if you can obtain a complete copy to clarify supplier restrictions. The document was filed with state franchise regulators in 2026 and represents the most current legal representation of the franchise system's operations and requirements. For a ranked target list of similar home services franchises with clearer tech mandates and procurement windows, FranCloud can help you prioritize your outbound efforts.
Questions vendors ask
SealMaster, answered from the filing
The buying center includes President David L. Thorson and CFO Larry Mullins. Franchise Director Richard G. Simon may also influence operational tools. Pitch at the HQ level, as the franchisor controls technology mandates.
The 2026 FDD specifically names Sage by Sage Group plc. No other mandated POS or operational systems are disclosed in the filing.
SealMaster has 47 total units, comprising 43 franchised locations and 4 company-owned outlets. This represents a small, concentrated footprint in the home services segment.
The procurement model is not disclosed in the most recent FDD. The Item 8 extract is unavailable, so it is unknown if suppliers are designated, approved, or open.
Contract renewal timing is unclear. The initial term length and Item 17 renewal signals are not disclosed in the 2026 FDD, making it difficult to predict specific windows.
The 2026 FDD was filed with state franchise regulators. You can review the full document using the embedded PDF viewer below to analyze Item 11 technology disclosures and Item 1 executive listings directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment SealMaster files a new annual FDD — usually the freshest signal of a vendor change.
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.