Sea Love Franchise

The vendor opportunity at Sea Love Franchise

Sea Love Franchise is a retail non-food concept headquartered in Maine with 15 total units—14 franchised and 1 company-owned—as disclosed in its 2026 Franchise Disclosure Document. The system grew unit count by 27.3% year-over-year, adding locations across its existing footprint. Average unit volume sits at $333,096, and the royalty rate is 6.0%. For software vendors, the immediate addressable market is small: 15 locations, all operated by single-unit franchisees. There are 21 mapped operators across approximately 21 located units, with no multi-unit operators on file. The top states by unit count are Florida (3), California (3), Georgia (2), Illinois (2), and Kentucky (1).

This is an emerging brand with centralized purchasing control, meaning a single HQ relationship can unlock system-wide adoption. The small unit base means vendors should view this as an early-stage partnership opportunity rather than a volume play.

Who controls software purchasing

Software purchasing authority rests at the franchisor level. The 2026 FDD lists four executives in Item 1: Stacy Miller, Chief Executive Officer; Barry Miller, Chief Operating Officer; Lorraine DeVaux, Director of Marketing; and Melissa Lake, Franchise Success Manager. For operational and back-office software, Stacy Miller and Barry Miller are the likely decision-makers. Marketing technology evaluations may route through Lorraine DeVaux. There is no CIO, CTO, or VP of Technology named in the filing, which is consistent with a brand of this size. Vendors should expect direct engagement with the CEO or COO for any system-wide software pitch.

No parent company is on file; Sea Love Franchise appears independently owned. This simplifies the buying process—there is no corporate parent layer to navigate.

Mandated and current tech stack

The 2026 FDD mandates one operational technology system: MyTime. The specific function MyTime serves within the business is not detailed in the FDD extract, but MyTime is commonly used for scheduling, appointment booking, and multi-location operations management in retail and service concepts. No other mandated POS, CRM, ERP, payroll, or marketing platforms are disclosed. This suggests the tech stack is either minimal or left to franchisee discretion outside of the MyTime requirement.

For vendors selling adjacent or replacement solutions, the mandate of MyTime is a critical fact. Any pitch must address integration with or migration from MyTime. The absence of other mandated systems may represent greenfield opportunity in areas like financial reporting, inventory management, or customer analytics, but vendors should verify the current state directly with HQ.

Procurement, renewals, and timing

Item 8 of the 2026 FDD contains no extract regarding procurement. This means the franchisor has not publicly disclosed whether it uses a designated supplier model, an approved supplier list, or an open procurement process. Vendors should inquire directly about supplier qualification requirements during initial outreach.

Item 17, which typically covers renewal, termination, and transfer terms, also contains no extract. The initial franchise term length is not disclosed in the available data. Without term or renewal visibility, it is difficult to predict contract windows tied to franchise agreement cycles. However, the brand's 27.3% unit growth rate suggests new location openings are the most likely trigger for software evaluation. Each new franchisee represents a potential implementation point, and the centralized purchasing model means HQ likely controls or strongly influences those technology decisions.

How to read the Sea Love Franchise FDD

The 2026 Sea Love Franchise FDD is embedded below for full review. This document is filed with state franchise regulators and contains the legally required disclosures about the franchise system, including Item 1 (executives), Item 11 (franchisor assistance and mandated suppliers), Item 8 (restrictions on sources of products and services), and Item 17 (renewal, termination, transfer). For software vendors, the most relevant sections are Item 11 for technology mandates and Item 8 for procurement restrictions. The FDD is the single best source of truth on how this franchisor controls technology adoption across its system.

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