SD TECH

The vendor opportunity at SD TECH

SD TECH operates a micro-franchise system with just 2 total units—1 franchised and 1 company-owned—according to its 2025 Franchise Disclosure Document. The sole franchised location is in Wisconsin, and there are no multi-unit operators in the system. Average unit volume sits at $1,500,240.85, with a 6.0% royalty rate and a 10-year initial franchise term. For software vendors, the addressable market is exactly 1 franchised unit, making this a highly targeted, low-volume opportunity. The company-owned unit may offer a secondary entry point, but purchasing influence there is entirely internal.

Who controls software purchasing

All signs point to centralized control at headquarters. The FDD lists Wes Ulmer as President & Chief Executive Officer and Shane Mishler as Chief Operating Officer. No other executives, IT leads, or procurement officers are named. In a system this small, these two individuals are the de facto buying center for any software evaluation or purchase. Vendors should direct outreach to Ulmer and Mishler, framing value propositions around operational efficiency and compliance with the franchisor’s mandated web presence requirements.

Mandated and current tech stack

The 2025 FDD mandates two specific technology components: a Location Website and a National Consumer Website. No vendors are named for these mandates, and no POS, CRM, ERP, scheduling, or other operational platforms are disclosed as required or recommended. This leaves significant white space for vendors offering back-office, financial, or customer engagement tools—provided they can demonstrate value to a system with a single franchised operator. The absence of a mandated POS is notable and may represent an open door for point-of-sale vendors.

Procurement, renewals, and timing

Item 8 of the FDD contains no extract describing a procurement framework. There is no mention of designated suppliers, approved vendor lists, or open purchasing policies. This lack of disclosure means vendors must engage directly with HQ to understand how software is evaluated and procured. On the renewal side, Item 17 outlines a 10-year successor term conditioned on good standing, site possession, and compliance with remodeling or relocation requirements. These renewal-triggered capital events could create natural openings for software pitches, particularly if a franchisee must upgrade or replace systems during a remodel.

How to read the SD TECH FDD

The full 2025 SD TECH Franchise Disclosure Document is embedded below. Key sections for software vendors include Item 1 (executive team), Item 11 (mandated tech), Item 8 (procurement, though sparse here), and Item 17 (renewal conditions). Given the system’s tiny footprint, the FDD is a quick read but essential for verifying the decision-maker names and the exact scope of technology mandates before outreach. For a ranked target list of franchise systems that match your software category, explore FranCloud’s data tools.