c media, including the Internet, or any social media, for viewing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, TikTok®,
From the filings
Salty Paws
Quick service restaurantSoftware purchasing at Salty Paws is controlled by a tight-knit HQ team led by President and CEO Suzanne Tretowicz, with functional leads in Operations, Marketing, and Sales/Finance. The system currently mandates QuickBooks and uses major social platforms, but no POS or operational tech is disclosed in the 2026 FDD. The addressable market is small at 9 franchised units, all single-operator locations, concentrated in the Northeast and Florida.
For software vendors selling into US franchise brands.
Live signals
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
wing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, TikTok®, SnapChat®, or similar page, post through Instagram® or on You
omputer that you own. If you were to purchase a computer, we estimate the cost to be approximately $200 to $1,000. You will need to buy and/or license third-party software such as QuickBooks and Micro
he Internet, or any social media, for viewing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, TikTok®, SnapChat®, or simila
cluding the Internet, or any social media, for viewing by the public that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, TikTok®, SnapChat®,
c that contains our registered trademarks without our prior written approval. You may not establish a Facebook®, TikTok®, SnapChat®, or similar page, post through Instagram® or on YouTube®, or utilize
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
(1) within five days of prior month, a profit and loss and source and use of funds statements and a balance sheet for the Salty Paws Franchise as of the end of the prior calendar month;
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Salty Paws Distribution, LLC which is our affiliate is currently (or intends to soon be) the only approved vendor and supplier for all privately labeled products (which are products that carry our brand such as: powder ice cream container mixes, pre-packed powder bases and dehydrated treats), antlers and limited…
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
Modify, update, or change the System, including the adoption and use of new or modified trade names, trademarks, service marks, or copyrighted materials, new products, new menu items, new equipment, or new techniques.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
29533Item 8
During our last fiscal year, ended December 31, 2024, our affiliate, Salty Paws Distribution, LLC, received $29,533 in revenue from these required purchases from our franchisees.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesFranchise agreement
You acknowledge and agree that we and/or our affiliates may derive revenue based on your purchases and leases, including, without limitation, from charging you for services and products we or our affiliates provide to you and from payments made to us or our affiliates by suppliers we designate or approve for some or…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
15Item 8
We estimate that approximately 90% of purchases required to open your Salty Paws Franchise and 15% of purchases required to operate your Salty Paws Franchise will be from us or from other approved suppliers or under our specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
We may charge the cost of evaluating a proposed new vendor, supplier, or product to you, or the vendor or supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to have a non- approved supplier of a product or service designated as an approved supplier, you must submit samples of the supplier’s products or services to us, along with a written statement describing why such items, items, services, or suppliers should be approved for use in the System.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
you acknowledge that all telephone numbers, facsimile numbers, social media websites, Internet addresses, and email addresses (collectively “Identifiers”) used in the operation of your Salty Paws Business constitute our assets, and within five (5) days of termination or expiration of this Franchise Agreement, you…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
At your cost and expense, you must investigate and ensure that you comply with all payment card industry (“PCI”) and data security standard (“DSS”) standards, regulations, and requirements; however, we reserve the right to approve of the vendor you use for compliance.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesFranchise agreement
You agree to present to your customers the evaluation forms we periodically prescribe and to participate and/or request your customers to participate in any surveys performed by or for us.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
We may at any time during your business hours, and without prior notice to you, examine your Salty Paws Franchise business, bookkeeping, and accounting records, sales and income tax records and returns, and other records.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We may modify the Operations Manual periodically to reflect changes in System Standards.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 13
You may not establish a Facebook®, TikTok®, SnapChat®, or similar page, post through Instagram® or on YouTube®, or utilize other, similar social media, without our prior written approval.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
Franchisee is required to invest in local advertising to promote the Salty Paws Business within the Territory.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must obtain services and products from: (1) designated suppliers, (2) approved suppliers, and/or (3) according to our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must obtain services and products from: (1) designated suppliers, (2) approved suppliers, and/or (3) according to our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must use any payment vendors and methods that we determine.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
The Royalty shall be payable to Franchisor on a monthly basis via automated clearing house (“ACH”).
Must the franchisee participate in a gift card program?
YesItem 11
You will not create or issue any gift cards/certificates and will only sell gift cards/certificates that have been issued or sponsored by us and which are accepted at all Salty Paws Businesses
People
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
You must require all your employees to work in clean uniforms approved by us, but furnished at your cost or the employees’ cost as you may determine.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You must use the computer hardware and software, including the point-of-sale system that we periodically designate to operate your Salty Paws Franchise.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We may charge you for training newly-hired personnel, refresher training courses, advanced training courses, and additional or special assistance or Then-current fee training you may need or (currently $500 per request.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You must attend, at your expense, all annual franchise conventions we may hold or sponsor and all meetings related to new products or services, new operational procedures or programs, training, management, sales or sales promotion, or similar topics.
The filing answers no to 6 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 20
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is a minimum grand opening advertising spend required?Item 6
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at Salty Paws
Salty Paws is a quick-service restaurant concept with a total of 9 franchised units, all operated by single-unit franchisees. The system shows no disclosed year-over-year unit growth in the most recent FDD, and no company-owned locations are reported. The operator footprint is concentrated in New Jersey (6 units), Pennsylvania (3), Virginia (2), Florida (2), and New York (1). For a software vendor, the total addressable market is exactly 9 locations, with purchasing decisions centralized at the brand's Delaware headquarters. There are no multi-unit operators to sell through, meaning every software conversation must start with the franchisor.
Who controls software purchasing
All software purchasing authority rests with the HQ team. The FDD lists Suzanne Tretowicz as President and Chief Executive Officer, making her the primary economic buyer for any system-wide technology investment. Three functional leaders round out the buying center: Teresa Baker serves as Pack Leader – Operations, Karen Landwehr as Pack Leader – Marketing, and Jacqueline R. Jordan as Pack Leader – Sales and Finance. A vendor pitching operational software would need to engage Baker; marketing tools would fall under Landwehr; and anything touching financials or sales would involve Jordan. The brand is part of "salty trucks," though no further ownership details are disclosed.
Mandated and current tech stack
The 2026 FDD mandates exactly one system: QuickBooks. This is the only technology the franchisor requires franchisees to use. No point-of-sale system, online ordering platform, loyalty program, or operational tool is named as mandated or recommended in the disclosure. The brand's marketing presence relies on social media, with Facebook, Instagram, Snapchat, TikTok, and YouTube listed as platforms in use. This leaves significant whitespace for vendors selling POS, scheduling, inventory, or customer engagement tools, but also signals that the franchisor has not yet prioritized building a formal tech stack beyond basic accounting.
Procurement, renewals, and timing
Item 8 of the FDD provides no extract regarding procurement rules. This means the franchisor's policy on designated suppliers, approved vendors, or open purchasing is not publicly disclosed. A vendor approaching Salty Paws should be prepared to navigate an undefined procurement process, likely managed directly by the CEO or the relevant functional lead. On renewals, Item 17 states that a franchisee in good standing may renew for one additional 10-year term, or the length of the then-current lease if shorter, subject to a renewal fee. With only 9 units and no disclosed growth trajectory, software contract opportunities are likely infrequent and driven by HQ-level modernization initiatives rather than a predictable renewal calendar.
How to read the Salty Paws FDD
The full 2026 Franchise Disclosure Document is embedded below for direct analysis. Key sections for software vendors include Item 11, which lists the mandated QuickBooks system and the social platforms in use; Item 1, which identifies the HQ executives who control purchasing; and Item 17, which outlines the 10-year renewal structure that may influence upgrade cycles. Item 8 contains no procurement restrictions in the available extract, suggesting a flexible but undefined vendor approval process. For a ranked target list of franchise brands matched to your software category, talk to FranCloud.
Questions vendors ask
Salty Paws, answered from the filing
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Salty Paws files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
10 operators run 10 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| NJ | 3 |
|---|---|
| NY | 1 |
| PA | 1 |
| NV | 1 |
| LA | 1 |
Ownership
The portfolio behind Salty Paws
unknown of salty trucks.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.