Aloha POSNCR Voyix
expense paid directly to us, but may depend on the technology configuration and additional maintenance or upgrades that you may choose. The annual lease cost amount contains NCR’s Aloha POS hosting, a
From the filings
HQ-led decisions
Roy Rogers
Quick service restaurantSoftware purchasing at Roy Rogers is controlled at the corporate level by a lean executive team led by Co-Presidents James N. Plamondon and Peter H. Plamondon, Jr. The chain already mandates a tightly integrated tech stack including NCR Aloha POS, GRUBBRR kiosks, Olo digital ordering, and Restaurant365 back-office. With only 39 total units—16 franchised and 23 company-owned—the addressable market is small but concentrated, making a targeted pitch to HQ essential.
For software vendors selling into US franchise brands.
Live signals
Total units
39
16 franchised
Unit growth YoY
0%
vs prior filing
AUV
$1.73M
Item 19, 2024
Royalty
5%
of gross sales
Ad fund
3%
national + local
Initial fee
$30K
per unit
Investment range
$1.24M–$2.12M
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
e accessed through electronic means, including but not limited to the Internet, World Wide Web, social networking, social media sites or applications (including but not limited to Facebook, X (formerl
GRUBBRRGRUBBRR
ns NCR’s Aloha POS hosting, and other NCR hosted bundle features, such as annual maintenance and help desk, and other third- party providers such as Restaurant365 Operations, OLO, GRUBBRR Kiosk, Mood
InstagramMeta
not limited to the Internet, World Wide Web, social networking, social media sites or applications (including but not limited to Facebook, X (formerly known as Twitter), LinkedIn, Instagram, Threads,
LinkedInLinkedIn
uding but not limited to the Internet, World Wide Web, social networking, social media sites or applications (including but not limited to Facebook, X (formerly known as Twitter), LinkedIn, Instagram,
NCRNCR Voyix
or required, the fees for such software shall not exceed Ten Thousand Dollars ($10,000) as a one-time licensing fee. We estimate that your cost to lease the Technology System from NCR and other third-
NCR AlohaNCR Voyix
tall the Technology System, which ranges from $5,000 to $7,000 (excluding applicable discounts), plus taxes and freight. The one-time amount includes Front of House equipment, and NCR Aloha and other
OloOlo
ontains NCR’s Aloha POS hosting, and other NCR hosted bundle features, such as annual maintenance and help desk, and other third- party providers such as Restaurant365 Operations, OLO, GRUBBRR Kiosk,
PinterestPinterest
information and ideas. The term Social Media and associated networking sites currently includes, but is not limited to, Facebook, X (formerly known as Twitter), Instagram, Pinterest, YouTube, Flickr,
Restaurant365Restaurant365
annual lease cost amount contains NCR’s Aloha POS hosting, and other NCR hosted bundle features, such as annual maintenance and help desk, and other third- party providers such as Restaurant365 Operat
ThreadsMeta
to the Internet, World Wide Web, social networking, social media sites or applications (including but not limited to Facebook, X (formerly known as Twitter), LinkedIn, Instagram, Threads, YouTube, etc
TikTokTikTok
Media and associated networking sites currently includes, but is not limited to, Facebook, X (formerly known as Twitter), Instagram, Pinterest, YouTube, Flickr, Foursquare, Yelp, TikTok, along with an
TwitterX
eans, including but not limited to the Internet, World Wide Web, social networking, social media sites or applications (including but not limited to Facebook, X (formerly known as Twitter), LinkedIn,
YelpYelp
Social Media and associated networking sites currently includes, but is not limited to, Facebook, X (formerly known as Twitter), Instagram, Pinterest, YouTube, Flickr, Foursquare, Yelp, TikTok, along
YouTubeGoogle
nternet, World Wide Web, social networking, social media sites or applications (including but not limited to Facebook, X (formerly known as Twitter), LinkedIn, Instagram, Threads, YouTube, etc.), blog
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We reserve the right to download all sales and other data from your computer on a daily basis.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within thirty (30) days of the end of each calendar month, Franchisee must submit the following to Franchisor:
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the sole and absolute right to vary the standards throughout the System, as well as the services and assistance that Franchisor may provide to some franchisees based upon the peculiarities of a particular site or circumstance, existing business practices, or other factors that Franchisor deems to…
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may collect and retain certain manufacturing allowances, marketing allowances, rebates, credits, monies, payments and benefits (collectively, “Allowances”) offered to us or to our affiliates by manufacturers, suppliers and distributors based upon your purchases of products and other goods and…
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
40Item 8
We estimate that your purchases from approved suppliers or in accordance with our specifications will represent approximately 95% of your total costs in establishing the Restaurant, and approximately 40% in the continuing operation of the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
proposed new supplier must pay us a charge (which will not exceed the reasonable cost of the inspection and the actual cost of the tests).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to buy any products or any other items from an unapproved supplier, you first must submit to us a written request asking for our approval to do so.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
In addition, Franchisee shall cease use of, and if Franchisor requests shall transfer to Franchisor, all telephone numbers, customer “loyalty” lists, and any domain names, websites, social networking or social media sites or applications, e-mail addresses, and any other identifiers, Roy Rogers Franchise Agreement…
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Franchisee must comply with the Payment Card Industry Data Security Standards (“PCI DSS”) as they may be revised and modified by the Payment Card Industry Security Standards Council (see www.pcisecuritystandards.org), or such successor or replacement organization and/or in accordance with other standards as…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisee grants Franchisor and its agents the right to enter upon the Restaurant premises at any time for the purpose of conducting inspections, for among other purposes, preserving validity of the Proprietary Marks, and verifying Franchisee’s compliance with this Agreement and the policies and procedures outlined…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manuals, and Franchisee expressly agrees to make corresponding revisions to its copy of the Manuals and to comply with each new or changed standard.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must submit to us, in the form we specify, a complete Site Acceptance Request Package that includes, but is not limited to, (1) a copy of the site plan, (2) a copy of the floor plan, (3) proposed parking and elevations, (4) an option contract, letter of intent, or other evidence satisfactory to us which confirms…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Currently, in connection Roy Rogers 2025 FDD Page 31 65167733.v4 with any Social Media network, you may not establish a Social Media page or handle, nor may you offer, promote or sell any products or services, or make any mention or use of the Restaurant or the Proprietary Marks without our prior written approval.
Is a minimum grand opening advertising spend required?
YesItem 11
you must spend a minimum of $10,000 on local advertising and promotion conducted for the Restaurant’s grand opening marketing program (the “Grand Opening Marketing Program”), according to our specifications for that program.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
In addition to the Marketing Contribution, we may require that you expend at least 3% of annual Gross Sales on local advertising and promotion.
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If a Cooperative for your area was established before you began to operate your Restaurant, then when you open your Restaurant, you must immediately join that Cooperative.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesFranchise agreement
At all times, Franchisee must maintain credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, gift card vendors, and electronic-funds- transfer systems (including, but not limited to, mobile payment platforms) that Franchisor…
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
If we require, you must pay your royalties and advertising fund contributions by electronic fund transfer or automated clearing house (“ACH”).
Must the franchisee participate in a gift card program?
YesFranchise agreement
At all times, Franchisee must maintain credit-card relationships with the credit- and debit-card issuers or sponsors, check or credit verification services, financial-center services, gift card vendors, and electronic-funds- transfer systems (including, but not limited to, mobile payment platforms) that Franchisor…
People
Does the franchisor require minimum staffing levels or specific roles?
YesFranchise agreement
Franchisee shall have in place three (3) to four (4) managers (one of whom will be a “General Manager”) who will be responsible for day-to-day operations of the Restaurant, and all of whom must successfully complete the full training program and all ongoing and supplemental training.
Must employees wear uniforms specified by the franchisor?
YesFranchise agreement
To promote a uniform System image, Franchisee shall require all of its Restaurant personnel to dress during business hours in the attire specified in the Manuals.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee agrees to record all sales on computer- based point-of-sale systems or such other types of cash register systems that Franchisor has the right to designate or approve in the Manuals or otherwise in writing (“POS System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We will have the right at any time to retrieve and use such data and information from your Technology System that we deem necessary or desirable.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
If you ask that we provide additional on-site training, and we are able to do so, then you will pay us our then-current per diem charges (currently, $300 per trainer or other individual per day) and out-of- pocket expenses.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
In addition, Franchisee or such of the Highly Trained Personnel as Franchisor may require, may be required to attend Franchisor’s annual convention for up to three (3) days per year.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Franchise agreement
- Must the franchisee buy products from a designated distributor?Item 8
- Must equipment be purchased from designated or approved suppliers?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Roy Rogers
Roy Rogers is a quick-service restaurant chain headquartered in Maryland with 39 total units—23 company-owned and 16 franchised—according to its 2025 Franchise Disclosure Document. The system is small and geographically concentrated, with operators mapped in Pennsylvania (2), Ohio (1), Massachusetts (1), Virginia (1), and New Jersey (1). All seven mapped franchise operators are single-unit owners; there are no multi-unit operators in the system. Average unit volume sits at $1,727,226, and the royalty rate is 5% on a 20-year initial term. For a software vendor, the total addressable unit count is just 39 locations, but the heavy corporate ownership and centralized decision-making mean a single HQ relationship can unlock the entire chain.
Who controls software purchasing
Software purchasing authority at Roy Rogers rests with a small corporate leadership group. The 2025 FDD lists James N. Plamondon and Peter H. Plamondon, Jr. as Co-Presidents, and Matthew Zappone as Chief Financial Officer. No chief information officer or chief technology officer is named, which is typical for a chain of this size. The Human Resources Director, Lynn Norris, and Franchise Business Consultant Al Jones round out the named executives. Vendors should expect that any technology decision—especially one involving a mandated system—will require buy-in from the Co-Presidents and CFO. The absence of multi-unit franchisees further simplifies the sales process: there are no large franchisee groups with independent purchasing power.
Mandated and current tech stack
Roy Rogers mandates a specific, modern tech stack. The 2025 FDD requires GRUBBRR kiosks, NCR Aloha by NCR Voyix for point-of-sale, Olo by Olo Inc. for digital ordering, and Restaurant365 (including Restaurant365 Operations) for back-office accounting and operations. The chain also mandates its own Roy's Rewards loyalty program, along with delivery and digital capabilities. This stack leaves little room for displacement at the POS, kiosk, or digital-ordering layers, but it signals a franchise that values integrated, cloud-capable systems. Vendors offering adjacent solutions—inventory, labor scheduling, catering, or delivery aggregation beyond the current mandate—may find openings if they can demonstrate compatibility with the existing NCR-Olo-Restaurant365 core.
Procurement, renewals, and timing
The 2025 FDD does not include an extract from Item 8 detailing procurement or purchasing requirements, so the designated-supplier versus approved-supplier framework is not publicly known. On renewals, Item 17 outlines a 20-year term with conditions including notice, satisfaction of monetary obligations, compliance with the Franchise Agreement, signing a release, and executing a new Franchise Agreement that may contain materially different terms than the original. This long term means contract windows are infrequent, but when a franchisee renews or a new unit opens, the mandated tech stack must be deployed. With no year-over-year unit growth disclosed and a flat operator count, the near-term expansion opportunity is limited; vendors should focus on deepening penetration within the existing 39-unit base.
How to read the Roy Rogers FDD
The Roy Rogers 2025 Franchise Disclosure Document is the definitive source for verifying the mandated technology vendors, executive team, unit counts, and financial performance representations cited here. Reading the FDD directly allows software vendors to confirm Item 11 technology requirements, identify any additional mandated systems not summarized above, and review Item 19 financial data to build a business case. The embedded PDF viewer below provides the full document as filed with state franchise regulators. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach across the broader quick-service restaurant segment.
Questions vendors ask
Roy Rogers, answered from the filing
The Co-Presidents and CFO are the likely buying center. James N. Plamondon, Peter H. Plamondon, Jr., and CFO Matthew Zappone are named in the 2025 FDD. No dedicated CIO or CTO is listed.
The 2025 FDD mandates NCR Aloha by NCR Voyix for POS, GRUBBRR for kiosk, Olo for digital ordering, and Restaurant365 (including Operations) for back-office. Roy's Rewards is also mandated.
There are 39 total units: 23 company-owned and 16 franchised. The operator footprint is small, with 7 mapped operators, all single-unit, across PA, OH, MA, VA, and NJ.
The 2025 FDD does not disclose a specific procurement or designated-supplier framework in the extract provided. The procurement model is not publicly detailed in the available Item 8 data.
Franchise agreements run 20 years. Renewal requires notice, compliance, a release, and signing a new agreement that may have materially different terms. No specific contract-cycle windows are disclosed.
The Roy Rogers 2025 FDD is filed with state franchise regulators. You can read the full document in the embedded PDF viewer below to verify tech mandates, executive contacts, and unit counts directly from the source.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Roy Rogers files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
7 operators run 7 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit7
Top states by locations
| PA | 2 |
|---|---|
| OH | 1 |
| MA | 1 |
| VA | 1 |
| NJ | 1 |
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.