Roy Rogers

The vendor opportunity at Roy Rogers

Roy Rogers is a quick-service restaurant chain headquartered in Maryland with 39 total units—23 company-owned and 16 franchised—according to its 2025 Franchise Disclosure Document. The system is small and geographically concentrated, with operators mapped in Pennsylvania (2), Ohio (1), Massachusetts (1), Virginia (1), and New Jersey (1). All seven mapped franchise operators are single-unit owners; there are no multi-unit operators in the system. Average unit volume sits at $1,727,226, and the royalty rate is 5% on a 20-year initial term. For a software vendor, the total addressable unit count is just 39 locations, but the heavy corporate ownership and centralized decision-making mean a single HQ relationship can unlock the entire chain.

Who controls software purchasing

Software purchasing authority at Roy Rogers rests with a small corporate leadership group. The 2025 FDD lists James N. Plamondon and Peter H. Plamondon, Jr. as Co-Presidents, and Matthew Zappone as Chief Financial Officer. No chief information officer or chief technology officer is named, which is typical for a chain of this size. The Human Resources Director, Lynn Norris, and Franchise Business Consultant Al Jones round out the named executives. Vendors should expect that any technology decision—especially one involving a mandated system—will require buy-in from the Co-Presidents and CFO. The absence of multi-unit franchisees further simplifies the sales process: there are no large franchisee groups with independent purchasing power.

Mandated and current tech stack

Roy Rogers mandates a specific, modern tech stack. The 2025 FDD requires GRUBBRR kiosks, NCR Aloha by NCR Voyix for point-of-sale, Olo by Olo Inc. for digital ordering, and Restaurant365 (including Restaurant365 Operations) for back-office accounting and operations. The chain also mandates its own Roy's Rewards loyalty program, along with delivery and digital capabilities. This stack leaves little room for displacement at the POS, kiosk, or digital-ordering layers, but it signals a franchise that values integrated, cloud-capable systems. Vendors offering adjacent solutions—inventory, labor scheduling, catering, or delivery aggregation beyond the current mandate—may find openings if they can demonstrate compatibility with the existing NCR-Olo-Restaurant365 core.

Procurement, renewals, and timing

The 2025 FDD does not include an extract from Item 8 detailing procurement or purchasing requirements, so the designated-supplier versus approved-supplier framework is not publicly known. On renewals, Item 17 outlines a 20-year term with conditions including notice, satisfaction of monetary obligations, compliance with the Franchise Agreement, signing a release, and executing a new Franchise Agreement that may contain materially different terms than the original. This long term means contract windows are infrequent, but when a franchisee renews or a new unit opens, the mandated tech stack must be deployed. With no year-over-year unit growth disclosed and a flat operator count, the near-term expansion opportunity is limited; vendors should focus on deepening penetration within the existing 39-unit base.

How to read the Roy Rogers FDD

The Roy Rogers 2025 Franchise Disclosure Document is the definitive source for verifying the mandated technology vendors, executive team, unit counts, and financial performance representations cited here. Reading the FDD directly allows software vendors to confirm Item 11 technology requirements, identify any additional mandated systems not summarized above, and review Item 19 financial data to build a business case. The embedded PDF viewer below provides the full document as filed with state franchise regulators. For a ranked target list of franchise systems matched to your software category, FranCloud can help you prioritize outreach across the broader quick-service restaurant segment.