BingMicrosoft
are available here: https://www.adr.org/Rules. Copies of the rules may be requested from Franchisor. Further, the rules may easily be found through a web-based search on Google or Bing. 1. In arbitrat
From the filings
Rocking D Holding
Home servicesRocking D Holding's Item 8 lets franchisees buy from any supplier meeting the franchisor's specifications, and none of the seven platforms named in the filing carries a use requirement. Across 52 units, all single-location franchisees, purchasing runs through individual operators rather than a defined HQ mandate.
For software vendors selling into US franchise brands.
Live signals
Total units
52
52 franchised
Unit growth YoY
-1.887%
vs prior filing
AUV
—
Item 19, 2026
Royalty
10%
of gross sales
Ad fund
—
national + local
Initial fee
$5K
per unit
Investment range
$6K–$28K
all-in, Item 7
Procurement
Standards based
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing. It is a floor, not a total — the filing discloses one of the two headline fees.
10%+of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
receives Franchisor’s written consent. Franchisee may not use the Marks or any derivation of the Marks on the Internet, or in any electronic advertising or social media, including Facebook, LinkedIn,
LinkedInLinkedIn
ranchisor’s written consent. Franchisee may not use the Marks or any derivation of the Marks on the Internet, or in any electronic advertising or social media, including Facebook, LinkedIn, Twitter, Y
ScorpionScorpion
t of Marketing and Brand Management Mr. Tanner joined Vanguard as Vice President in February 2024. Mr. Tanner previously served as Senior Vice President of Franchise Marketing for Scorpion in Valencia
SweptSwept
usiness LLC 113 Charles Lane Pontiac MI 48341 (248) 339-6106 Sorych Valentyna Pristine Maintenance Service Inc. 732 Tewksbury Ct Rochester Hills MI 48307 (586) 489-6940 Taylor Ron Swept Clean 21605 Ma
TwitterX
s written consent. Franchisee may not use the Marks or any derivation of the Marks on the Internet, or in any electronic advertising or social media, including Facebook, LinkedIn, Twitter, YouTube, or
YouTubeGoogle
consent. Franchisee may not use the Marks or any derivation of the Marks on the Internet, or in any electronic advertising or social media, including Facebook, LinkedIn, Twitter, YouTube, or other soc
Franchisor behaviours
What the franchisor requires
7 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 19 questions the text does not settle, which is not a no.
How the franchisor buys
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
165330Item 8
In the 2025 fiscal year, the revenue we received from franchisee insurance and sales of equipment to franchisees totaled $165,330 or 9.4% of our total revenue from all sources, which was $1,749,975 according to our audited financial statements.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 22
Franchisor, Licensor, and their respective Affiliates can receive and keep rebates, incentive payments, discounts and other economic benefits from any supplier.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
8Item 8
Purchases or leases which you must make according to franchise specifications total between 8% and 22% of the cost of all purchases or leases to establish the business, and between 8% and 10% of the cost of all purchases and leases to operate the business.
Franchise management
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 22
Franchisor reserves the right to make changes to the Manuals and Brand Standards without Franchisee’s consent.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You cannot use the Marks on the Internet, social media or apps without our prior approval.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Deducted on the 28th day of each month from amounts collected from VCS Accounts your VCS Business services.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must have a minimum of 1 employee and are responsible for maintaining sufficient personnel to staff your VCS Business.
The filing answers no to 8 questions
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Item 22
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Item 11
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must the franchisee buy products from a designated distributor?Item 22
- Must equipment be purchased from designated or approved suppliers?Item 8
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
The vendor opportunity at Rocking D Holding
Rocking D Holding operates 52 units, all franchised, in the home services segment from its Illinois headquarters, with unit count down 1.9% year over year. The operator footprint spans 70 mapped operators, none multi-unit, across roughly 70 located units, led by Michigan (47) and Wisconsin (23). The FDD makes no financial performance representation under Item 19.
Who controls software purchasing
Item 8's specifications-only supplier model lets franchisees buy from any supplier of their choice, so long as certain products and equipment meet the franchisor's standards. Since none of the platforms named in the filing carry a use requirement, purchasing decisions sit largely with individual franchisees. Item 2 names five leaders, including President Sue Hed and Chief Operations Officer John S Doty.
Tech named in the FDD, and what is actually required
The FDD requires none of the systems it names. Bing (Microsoft), Facebook, LinkedIn, Scorpion, Swept, Twitter (X) and YouTube (Google) all appear in the filing without a contractual mandate.
Procurement, renewals, and timing
Item 8 sets specifications only, leaving most supplier choice with individual franchisees so long as certain products and equipment meet the franchisor's standards. Item 17 grants three additional 5-year terms for franchisees who meet renewal conditions. With unit count down 1.9% year over year, purchasing timing runs through individual operators rather than a system-wide event.
How to read the Rocking D Holding FDD
The 2026 FDD is filed with state franchise regulators. Read the embedded PDF viewer below for the full text of Items 2, 8, 11, 17, 19 and 20. For a ranked list of franchise systems that fit your product better than this one, talk to FranCloud.
Questions vendors ask
Rocking D Holding, answered from the filing
Item 2 names five leaders, including President Sue Hed and Chief Operations Officer John S Doty. Item 8's specifications-only supplier model, and the fact that none of the named platforms carries a use requirement, leaves most purchasing decisions with individual franchisees rather than a defined HQ buying center.
The FDD requires none of the systems it names. Bing (Microsoft), Facebook, LinkedIn, Scorpion, Swept, Twitter (X) and YouTube (Google) all appear in the filing without a contractual mandate.
Rocking D Holding operates 52 units in the home services segment, all franchised, with unit count down 1.9% year over year.
Item 8 sets specifications only: franchisees can buy from any supplier of their choice, though certain products and equipment must meet the franchisor's standards and specifications.
Item 17 grants three additional 5-year terms for franchisees who meet renewal conditions. With unit count down 1.9% year over year, purchasing decisions are more likely to be timed by individual operators than by a system-wide renewal event.
The 2026 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to read the full disclosure document, including Items 2, 8, 11, 17, 19 and 20.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
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Operator footprint
Who runs the locations
70 operators run 70 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit70
Top states by locations
| MI | 47 |
|---|---|
| WI | 23 |
Related Home services brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.