Housecall Pro
Mandatoryyou must license the following Housecall Pro
HQ-led decisions
Roberic Furniture Development
Home servicesSoftware purchasing at Roberic Furniture Development is controlled at the headquarters level by Co-Founders Eric Landress (CEO) and Robin Landress (COO). The system currently mandates Housecall Pro for operations, QuickBooks for accounting, and QuickBooks Payroll, with a single company-owned unit generating an average unit volume of $379,746. The total addressable market for vendors is currently 1 location.
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.
QuickBooksIntuit Inc.
Mandatoryyou must license the following QuickBooks
QuickBooks PayrollIntuit Inc.
Mandatoryyou must license the following QuickBooks Payroll
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
Live signals
Total units
1
0 franchised
Unit growth YoY
—
vs prior filing
AUV
$380K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$89K–$142K
all-in, Item 7
Procurement
Approved supplier
from the filing
The vendor opportunity at Roberic Furniture Development
Roberic Furniture Development operates in the home services segment with a single company-owned location. The system reported an average unit volume (AUV) of $379,746 in its 2025 Franchise Disclosure Document. For software vendors, the immediate addressable market is limited to this one unit, with no franchised locations mapped in our corpus. The royalty rate stands at 7.0% on an initial term of 10 years. While year-over-year unit growth data is not available, the existing tech mandates create a defined stack that any new vendor would need to integrate with or displace.
Who controls software purchasing
Purchasing authority sits with headquarters. The 2025 FDD Item 1 lists Eric Landress as Chief Executive Officer and Co-Founder, and Robin Landress as Chief Operating Officer and Co-Founder. These two executives represent the buying center for any software evaluation. Vendors pitching operational, financial, or payroll tools should direct their outreach to this leadership pair, as no multi-unit operators or franchisee influence is evident in the current structure.
Mandated and current tech stack
The franchisor mandates three specific systems. Housecall Pro is the required operational platform. For financial management, QuickBooks by Intuit Inc. is mandated, and payroll must run through QuickBooks Payroll by Intuit Inc. These mandates are drawn directly from the 2025 disclosure. Any software vendor selling adjacent capabilities—such as CRM, scheduling, inventory, or HR—must account for these incumbents in their integration or replacement narrative.
Procurement, renewals, and timing
Item 8 of the FDD did not yield an extract regarding designated or approved suppliers, so the procurement model remains unspecified in the available data. On renewals, Item 17 outlines a 5-year successor term. Conditions include providing advance notice, completing required updates, being in substantial compliance with the Franchise Agreement, executing a new agreement that may contain materially different terms, paying a successor fee, and having staff comply with current requirements. A release must also be signed by the owners. These contractual gates suggest that major software evaluations are most likely to align with the initial 10-year term expiration or a 5-year renewal window, though with only one unit, procurement cycles may be ad hoc.
How to read the Roberic Furniture Development FDD
The 2025 FDD is the primary source for understanding the legal and operational constraints that shape software purchasing here. It confirms the single-unit footprint, the $379,746 AUV, the 7.0% royalty, and the 10-year initial term. The named executives in Item 1 give you a clear starting point for outreach. The mandated tech stack from Item 11 tells you exactly which systems are entrenched. While operator footprint data and parent company information are absent—the brand appears independently owned—the document still provides a focused snapshot for a vendor assessing fit. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Roberic Furniture Development, answered from the filing
Eric Landress (Chief Executive Officer and Co-Founder) and Robin Landress (Chief Operating Officer and Co-Founder) are the key decision-makers listed in the 2025 FDD.
The 2025 FDD mandates Housecall Pro for operations, QuickBooks by Intuit Inc. for accounting, and QuickBooks Payroll by Intuit Inc. for payroll.
There is 1 total unit, which is company-owned. The number of franchised units was not disclosed in the most recent FDD.
Specific procurement or supplier designation signals were not extracted from Item 8 of the 2025 FDD.
The initial franchise term is 10 years. Renewals are for 5 years, contingent on compliance, updates, a successor fee, and executing a new agreement.
The 2025 FDD was filed with state franchise regulators. You can review the embedded PDF viewer below for the full legal document.
Source
Read the filing itself
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FDD alert
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.