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te, or otherwise maintain a presence or advertise on the Internet or any other public computer network, in connection with your Rhea Lana’s franchise. If you establish an approved Facebook, Twitter, I
From the filings
+2.679% units YoYHQ-led decisions
Rhea Lana's Franchise Systems - Illinois
Retail non foodSoftware purchasing at Rhea Lana's Franchise Systems - Illinois is controlled at the headquarters level, where President Rhea Lana Riner is the sole named executive. The most recent Franchise Disclosure Document (FDD) does not list any mandated or recommended technology systems, indicating an open tech landscape for vendors. With 115 franchised and 2 company-owned locations, the addressable market is 117 units.
For software vendors selling into US franchise brands.
Live signals
Total units
117
115 franchised
Unit growth YoY
+2.679%
vs prior filing
AUV
—
Item 19, 2025
Royalty
3%
of gross sales
Ad fund
0%
national + local
Initial fee
$20K
per unit
Investment range
$42K–$69K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
3%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
intain a presence or advertise on the Internet or any other public computer network, in connection with your Rhea Lana’s franchise. If you establish an approved Facebook, Twitter, Instagram or any oth
TwitterX
erwise maintain a presence or advertise on the Internet or any other public computer network, in connection with your Rhea Lana’s franchise. If you establish an approved Facebook, Twitter, Instagram o
Franchisor behaviours
What the franchisor requires
15 requirements the franchisor states in this filing, each in its own words; 9 explicit no's; 10 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
Database and address lists associated with Rhea Lana's franchises are the sole property of Rhea Lana's, and we have independent access to this information about your sale through our web server.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Upon our request you must submit to us accurate financial reports and copies of all federal and state income tax returns relating to your Consignment Sale Business.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
Rhea Lana’s reserves the right to require franchisees to use and/or purchase products required to operate implemented Technology at any time with 30 days written notice.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Be aware that we derive profits from those items sold directly by us.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
90Item 8
The estimated proportion of all required purchases to establish the business and leases to the total purchases and leases of goods and services while operating the business is about 90%.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
For products requiring approval, we will approve suppliers based on their ability to produce supplies of acceptable quality within 30 business days, and we aim to notify our franchisees within five business days of the approval or disapproval of a new supplier.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 6
We and our designated agents have the right at all reasonable times to examine, copy, and/or personally review, at our expense, your books, records, accounts, and tax returns.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 14
We may revise the contents of the Manual at any time, and you must comply with each new or changed standard.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved in advance in writing by us, you may not establish or maintain any web site, or otherwise maintain a presence or advertise on the Internet or any other public computer network, in connection with your Rhea Lana’s franchise.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
With few exceptions, you are obligated to purchase marketing print materials directly from us or our designated suppliers.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
You are required to use Rhea Lana’s integrated merchant service (credit card processing) that is compatible with our proprietary Point of Sale program.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
You must maintain a competent, conscientious, trained staff, including a manager who has successfully completed the Initial Training Program and such additional training as we may specify in writing.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 8
You are required to use Rhea Lana’s integrated merchant service (credit card processing) that is compatible with our proprietary Point of Sale program.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
Database and address lists associated with Rhea Lana's franchises are the sole property of Rhea Lana's, and we have independent access to this information about your sale through our web server.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
Additional training or refresher courses may be offered by Franchisor from time to time, but these are not required.
The filing answers no to 9 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is a minimum grand opening advertising spend required?Item 7
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Must equipment be purchased from designated or approved suppliers?Franchise agreement
- Must employees wear uniforms specified by the franchisor?Franchise agreement
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at Rhea Lana's
Rhea Lana's Franchise Systems - Illinois operates in the retail non-food segment with its headquarters in Arkansas. The system comprises 117 total units, 115 of which are franchised and 2 company-owned. Year-over-year unit growth sits at 2.68%, indicating a modest but positive expansion trajectory. For a software vendor, the total addressable market is 117 locations. The franchise charges a 3.0% royalty fee, and the initial franchise term is 5 years. Average unit volume (AUV) is not disclosed in the most recent FDD.
Who controls software purchasing
Decision-making authority appears concentrated at the top. The 2025 FDD lists a single executive in Item 1: Rhea Lana Riner, President. No other officers, technology leaders, or procurement personnel are named. For a vendor, this means the buying center is extremely lean, and any enterprise software pitch will likely need to go directly through the president’s office. There is no parent company on file, and the system appears to be independently owned. No multi-unit operators are mapped in our corpus, which further reinforces the likelihood of centralized, HQ-driven purchasing decisions.
Mandated and current tech stack
The FDD does not capture any mandated or recommended technology systems. This absence of a prescribed tech stack is a critical signal for vendors. It suggests that franchisees may have autonomy in selecting their own software tools, or that the franchisor has not yet standardized on a platform. Either scenario represents an opening for a vendor that can demonstrate value at both the HQ and unit level. Without a legacy mandate to displace, the sales cycle may focus more on proving ROI than on unseating an incumbent.
Procurement, renewals, and timing
Procurement details from Item 8 are not extracted in the FDD, leaving the supplier qualification process opaque. However, the renewal terms in Item 17 provide a timing mechanism. Franchisees seeking to renew their 5-year agreement must give timely notice, not be in default, satisfy all monetary obligations, execute the then-current franchise agreement, sign a general release, comply with training, and pay a renewal fee. These renewal events, combined with the slow but steady unit growth, create periodic windows where new location setups or renegotiations could trigger software evaluations.
How to read the Rhea Lana's FDD
The 2025 Franchise Disclosure Document is the foundational legal filing that governs the relationship between Rhea Lana's and its franchisees. For a software vendor, the FDD is a due diligence tool, not a sales brochure. It reveals the legal and operational constraints your product must fit within. The full document is embedded below. Review Item 1 for executive names, Item 8 for procurement restrictions, and Item 17 for contract renewal triggers to build a timeline for your outreach. When you need a ranked list of franchise targets matched to your software category, FranCloud can help.
Questions vendors ask
Rhea Lana's Franchise Systems - Illinois, answered from the filing
President Rhea Lana Riner is the only executive listed in the FDD. As the sole named officer, she is the most likely final decision-maker for any enterprise-level software agreement.
The 2025 FDD does not capture any mandated or recommended point-of-sale or operational technology systems for franchisees.
There are 117 total units, consisting of 115 franchised locations and 2 company-owned stores, as disclosed in the 2025 FDD.
The FDD does not provide an extract for Item 8, so it is not publicly disclosed whether the system uses designated suppliers, an approved supplier list, or an open procurement model.
Franchise agreements have a 5-year initial term. Renewals require timely notice, a general release, and a renewal fee. A 2.68% unit growth rate suggests a slow but steady churn of new and renewing locations.
The 2025 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to verify all disclosures directly.
Source
Read the filing itself
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FDD alert
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Operator footprint
Who runs the locations
136 operators run 136 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit136
Top states by locations
| TX | 22 |
|---|---|
| AR | 16 |
| MO | 11 |
| GA | 10 |
| LA | 10 |
Ownership
The portfolio behind Rhea Lana's Franchise Systems - Illinois
parent_company of Rhea Lana, Inc..
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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.