From the filings

+4.082% units YoYHQ-led decisions

Rhea Lana's Franchise Systems

Retail non food

Rhea Lana's Franchise Systems runs 104 children's-resale-event locations across the US, 102 of them franchised. A single headquarters officer, President Rhea Lana Riner, tops the FDD's officer roster. Average unit volume runs $218,387 on a 3% royalty and a 5-year initial term.

For software vendors selling into US franchise brands.

Live signals

Total units
104
102 franchised
Unit growth YoY
+4.082%
vs prior filing
AUV
$218K
Item 19, 2021
Royalty
3%
of gross sales
Ad fund
0%
national + local
Initial fee
$14K
per unit
Investment range
$23K–$42K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

3%of gross sales (FY2023)

Ongoing fees: 3% of gross sales (FY2023)Royalty 3%, Ad fund 0%. Total 3% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 3%Ad fund 0%

The vendor opportunity at Rhea Lana's Franchise Systems

Rhea Lana's Franchise Systems runs 104 US locations, 102 of them franchised, and grew units 4.1% year over year. Average unit volume runs $218,387, with a 3% royalty and a 5-year initial term. The FDD makes a financial performance representation in Item 19, giving vendors a documented baseline for the size of each location's revenue.

Who controls software purchasing

The FDD names one headquarters officer: President Rhea Lana Riner. That single-officer roster points to a small, centralized decision-making structure rather than a dedicated IT or operations function — a vendor pitch likely goes through the President's office directly.

Tech named in the FDD, and what is actually required

Item 11 of the FDD sets Rhea Lana's Franchise Systems' technology and training requirements; read the filing directly for its current terms.

Procurement, renewals, and timing

Item 8 limits the franchisor's mandatory-supplier requirement to marketing print materials, which franchisees must buy from the franchisor or its designated suppliers. Beyond that, franchisees can use any supplier for other products and equipment without pre-approval, and may also propose a supplier where approval is required. The initial term runs 5 years. Renewal requires timely notice, a clean record on defaults and monetary obligations, current premises rights, execution of the then-current Franchise Agreement and a general release, compliance with training requirements, and a renewal fee — each five-year mark is a natural point to re-open a technology conversation.

How to read the Rhea Lana's Franchise Systems FDD

This FDD was filed with state franchise regulators in 2023. Open the embedded PDF viewer below to read the full filing, including Item 11's technology terms and the Item 19 financial performance representation. Talk to FranCloud for a ranked list of franchise systems that fit your product better than this one.

Questions vendors ask

Rhea Lana's Franchise Systems, answered from the filing

The FDD names one headquarters officer, President Rhea Lana Riner, pointing to a small, founder-led buying process rather than a dedicated technology function.
Item 11 of the FDD sets Rhea Lana's Franchise Systems' technology requirements; read the filing below for its terms.
104 total, with 102 franchised and 2 company-owned, growing 4.1% year over year in the retail resale-event segment.
An approved-supplier list limited to marketing print materials, which must come from the franchisor or its designated suppliers. Franchisees don't need pre-approval for other products or equipment, and may propose a supplier.
The initial term runs 5 years. Renewal requires timely notice, a clean payment and compliance record, and a renewal fee — each renewal point is a natural re-evaluation window for vendors.
It was filed with state franchise regulators in 2023. Open the embedded PDF viewer below to read the full filing.
Source

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Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.