Refresh Smoothie Bar

The vendor opportunity at Refresh Smoothie Bar

Refresh Smoothie Bar is a quick-service restaurant concept headquartered in New York, operating 3 company-owned locations as of its 2025 Franchise Disclosure Document. The brand does not disclose any franchised units, meaning the entire system is currently under direct corporate control. For software vendors, this means a concentrated sales target: a single buying center at HQ rather than a dispersed network of franchisees.

The average unit volume sits at $637,739, which is modest but respectable for a small, emerging brand in the smoothie and juice segment. The royalty rate is 6.0%, and the initial franchise term runs 10 years. Year-over-year unit growth is not disclosed in the available data, so vendors should treat this as a stable, early-stage operator rather than a rapidly scaling chain.

Who controls software purchasing

The 2025 FDD lists two executives in Item 1: Blair Mammoliti, Founder and Chief Executive Officer, and Garland Beasley, Vice President of Operations. In a 3-unit, company-owned system, these two individuals likely hold direct authority over all technology purchasing decisions. There is no CIO, CTO, or dedicated IT role disclosed, which is typical for a brand of this size. Vendors should prepare to engage Mammoliti and Beasley directly, with a pitch that speaks to operational efficiency and unit-level economics rather than enterprise-scale infrastructure.

Mandated and current tech stack

Refresh Smoothie Bar mandates the Toast POS System by Toast, Inc. across its operations. This is the only technology system explicitly named in the FDD. No other point-of-sale, back-office, inventory management, labor scheduling, or accounting platforms are disclosed as mandated or recommended. For vendors selling complementary or replacement technology, the Toast mandate is the central fact: any solution must either integrate with Toast or make a compelling case for displacement at the HQ level.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s procurement model—whether it uses designated suppliers, approved suppliers, or an open purchasing framework—is not publicly known. Vendors will need to discover this during the sales process. On renewals, Item 17 provides a clear signal: franchisees in good standing can sign a successor agreement for one additional 10-year term, unless the franchisor decides to withdraw from the geographic area. This renewal window, tied to the 10-year term, may create natural moments when operators re-evaluate their technology stack. For a system this small, however, the real trigger for software decisions is likely discretionary and driven by HQ initiative rather than a fixed contract calendar.

How to read the Refresh Smoothie Bar FDD

The 2025 Franchise Disclosure Document for Refresh Smoothie Bar is the primary source for all the data points discussed here. It contains the franchisor’s audited financials, the list of executives, the franchise agreement terms, and any technology mandates. For software vendors, the most relevant sections are Item 1 (the franchisor and its parents, predecessors, and affiliates), Item 8 (restrictions on sources of products and services), Item 11 (the franchisor’s obligations), and Item 17 (renewal, termination, transfer, and dispute resolution). The full document is embedded below for your review. When you are ready to prioritize franchise brands by technology fit, decision-maker accessibility, and unit economics, FranCloud can generate a ranked target list tailored to your software category.