Red Roof Inn

The vendor opportunity at Red Roof Inn

Red Roof Inn operates 623 properties across the United States, with 596 of those being franchised locations. The brand is independently owned, with no parent company on file. For software vendors, the addressable market is those 596 franchised units, though the operator base is notably fragmented. The FDD maps 29 distinct operators, and every single one of them runs just one location. There are no multi-unit operators in the system, which means a sale to the franchisor is the only scalable path to adoption. The top state for units is Alabama with 26, followed by Arkansas with 3.

Who controls software purchasing

Technology decisions are made at the corporate headquarters in Ohio. The FDD lists Sharee Brell as the Senior Vice President of Technology, making her the most likely buyer or influencer for any enterprise software pitch. Other relevant HQ executives include President Zack Gharib, Chief Development Officer Matthew Hostetler, and Senior Vice President of Revenue Strategy Robert Goad. Because the franchisor mandates several core technology systems, the buying center is centralized. Vendors should not expect to sell location-by-location through franchisees; the path runs through the HQ technology and revenue strategy leadership.

Mandated and current tech stack

The 2026 Franchise Disclosure Document explicitly mandates five technology systems. Guest Redi is required, as is Medallia by Medallia, Inc. for guest experience management. A Reservation Platform or property management system is mandated, along with a revenue management software system. Finally, RingRedi is also a required system. These mandates cover the critical operational stack—guest-facing, reputation, reservations, revenue, and ring-readiness. Any vendor pitching a replacement or adjacent tool must understand that displacing a mandated system requires a franchisor-level decision, not a franchisee-level pilot.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the specific procurement rules—whether Red Roof Inn uses a designated supplier model, an approved supplier list, or an open procurement process—are not publicly disclosed in the available data. The initial franchise term is 20 years, and the renewal term is 10 years. Renewals require the franchisee to execute the then-current form of franchise agreement, which may contain materially different terms, and to complete training and upgrading requirements. This upgrade requirement at renewal time is a potential trigger for technology evaluation and new vendor adoption. The royalty rate is 5.0% of gross revenues.

How to read the Red Roof Inn FDD

The 2026 Red Roof Inn FDD is embedded below. It contains the legal and operational disclosures filed with state franchise regulators. For software vendors, the most actionable sections are Item 11, which details the franchisor's obligations and the mandated technology systems, and Item 1, which identifies the HQ executives who control purchasing. The operator footprint data and unit counts provide a clear picture of the addressable market. For a ranked target list of franchise brands matched to your software category, FranCloud can help.