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From the filings

Mandated tech stackHQ-led decisions

Realty World

Real estate

Software purchasing at Realty World is controlled from the top. President and CEO Andrew Cimerman leads a lean executive team that mandates TechPack across all 124 franchised locations. With no company-owned units and a single-operator footprint spanning 138 mapped operators, the addressable market is concentrated but accessible through a single HQ decision point.

For software vendors selling into US franchise brands.

Live signals

Total units
124
124 franchised
Unit growth YoY
-12.676%
vs prior filing
AUV
—
Item 19, 2025
Royalty
4%
of gross sales
Ad fund
1%
national + local
Initial fee
$18K
per unit
Investment range
$43K–$222K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

5%of gross sales (FY2025)

Ongoing fees: 5% of gross sales (FY2025)Royalty 4%, Ad fund 1%. Total 5% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 4%Ad fund 1%

Franchisor behaviours

What the franchisor requires

10 requirements the franchisor states in this filing, each in its own words; 11 explicit no's; 13 questions the text does not settle, which is not a no.

How the franchisor buys

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

10

Item 8

We estimate the cost to purchase the Proprietary Items and the internet service described above represents 10% to 40% of your total purchases in connection with establishing and operating your Business.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

if we establish a required supplier for a particular product or service and you would like to purchase any products or services from an alternative supplier that we have not yet approved, you first must submit sufficient information, specifications and samples for us to determine whether the supplier’s item complies…

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 6

Re-inspection Costs Our actual costs As incurred You must reimburse us for our costs (including supplier fees, travel expenses, room and board, and compensation of our employees) associated with any re-inspections or follow- up visits we conduct after an audit or inspection of your Business identifies one or more…

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 17

(s) Modification of the Section 17.K No modifications except in writing, but we Agreement may change the Operations Manual and System Standards Sections 1(b) and We may change the third-party software 11(g) of Computer providers in our discretion.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 12

Unless you sign the MOBI™ Addendum, you may operate your Business only at a specific location which we approve.

Marketing

Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?

Yes

Item 11

You must promote your Business by spending, in addition to the Fund Contribution, on local advertising, marketing, and promotions within the area reasonably surrounding the location of your Business (or within the area where you operate your Business if you operate the MOBI™ Program) at least 1% of the Gross Revenue…

Payments

Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?

Yes

Franchise agreement

Payment Process: You and each Sales Representative registered with your Business shall register with the third-party payment processor of our choice.

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

At our request, you agree to sign and deliver to us the documents we require to authorize us to debit your business checking account or credit card automatically for Royalty Fees, the Fund contribution, and other amounts due under the Franchise Agreement (the “EFT Authorization”).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 11

We may require your Designated Manager and/or previously trained and experienced employees to attend and complete satisfactorily various training courses that we periodically choose to provide at the times and locations that we designate.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 6

2025 Franchise Disclosure Document 1012.001.012/440667 Type of Fee(4),(5) Amount Due Date Remarks Registration Fee $395 per attendee Upon receipt of Attendance at our annual Annual Awards invoice (at least one convention is mandatory, Convention month before and you must pay us a annual convention) registration fee…

The filing answers no to 11 questions
  • Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Is there a franchisee advisory council, association or committee?Item 11
  • Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
  • Is a minimum grand opening advertising spend required?Item 11
  • Must the franchisee participate in a customer loyalty or rewards program?Item 11
  • Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
  • Must equipment be purchased from designated or approved suppliers?Item 8
  • Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11

The vendor opportunity at Realty World

Realty World operates 124 franchised real estate brokerages, all run by single-unit operators. The system shrank by 12.7% year-over-year, yet still maintains a footprint concentrated in California (79 units), with smaller clusters in North Carolina, Florida, Texas, and Pennsylvania. No company-owned locations exist, so every unit is a potential software sale—but only if you can win over the franchisor’s leadership.

Average unit volume is not disclosed in the 2025 FDD. The royalty rate sits at 4.0%. With no multi-unit operators on file, the buying dynamic is straightforward: 138 individual operators who look to HQ for technology direction.

Who controls software purchasing

President, Chief Executive Officer, and Chairman of the Board Andrew Cimerman is the central figure in technology decisions. He is supported by Lisa Gerdes, Executive Vice President, Secretary, and Chief Operating Officer, and Lori Cimerman, Director and Treasurer. No dedicated technology executive is named in the FDD, meaning the C-suite directly owns vendor evaluation and selection.

For a software vendor, the path runs through this small executive team. There is no parent company or private equity sponsor to navigate—Realty World appears independently owned.

Mandated and current tech stack

The 2025 FDD mandates TechPack. No other systems—POS, CRM, marketing automation, or back-office—are listed as required or recommended. This single-vendor mandate suggests a tightly controlled technology environment where any new tool must either integrate with TechPack or replace a function it does not cover.

Vendors selling complementary or adjacent software should prepare to demonstrate integration capability and a clear value proposition that respects the existing TechPack investment.

Procurement, renewals, and timing

Item 8 of the FDD does not extract any procurement language, so whether Realty World uses designated suppliers, approved vendor lists, or an open procurement model is not publicly known. In practice, this means vendors must engage HQ directly to understand the evaluation process.

Renewal terms offer a potential entry point. Franchisees in full compliance can renew for 5, 7, 10, 15, or 20 years under the then-current franchise agreement, which may include materially different fee and technology requirements. With 124 units and a declining unit count, each renewal represents a moment when technology standards could shift. Vendors who build relationships ahead of these windows may gain an advantage when new agreements roll out.

How to read the Realty World FDD

The 2025 Franchise Disclosure Document is the authoritative source for unit counts, executive names, fee structures, and technology mandates. It is filed with state franchise regulators and available for review below. Pay close attention to Item 11 (the source of the TechPack mandate) and Item 17 (renewal conditions), as these sections reveal the franchisor’s leverage points over operator technology adoption.

For a ranked target list of franchise systems that match your software’s ideal customer profile, FranCloud can help you prioritize outreach.

Questions vendors ask

Realty World, answered from the filing

President and CEO Andrew Cimerman, alongside EVP/COO Lisa Gerdes, controls technology decisions. No separate CIO or VP of IT is listed in the 2025 FDD.
The 2025 FDD mandates TechPack. No other operational or POS systems are named as required or recommended.
124 franchised units, all single-operator. California leads with 79, followed by North Carolina (12), Florida (11), Texas (6), and Pennsylvania (4).
The 2025 FDD does not disclose a designated or approved supplier program in Item 8. Procurement structure is not publicly specified.
Renewal terms of 5, 7, 10, 15, or 20 years are available. With 124 units and a -12.7% unit decline, churn may create re-evaluation moments at renewal.
The 2025 FDD is filed with state franchise regulators. You can review it using the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

137 operators run 138 mapped locations. 1 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit136
2–9 units1

Top states by locations

CA79
NC12
FL11
TX6
PA4

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.