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From the filings
HQ-led decisions
Realty Executives
Real estateRealty Executives reserves the right to change or add required software and technology for any of its 223 offices at any time, per Item 11, and is the exclusive supplier of its PrimeAgent platform and broker websites under Item 8. Item 19 makes no financial performance representation. With 217 franchised and 6 company-owned offices on a 10-year term, the buying decision runs through Realty Executives' Arizona headquarters.
For software vendors selling into US franchise brands.
Live signals
Total units
223
217 franchised
Unit growth YoY
—
vs prior filing
AUV
—
Item 19, 2026
Royalty
—
of gross sales
Ad fund
—
national + local
Initial fee
$37K
per unit
Investment range
$55K–$444K
all-in, Item 7
Procurement
Approved supplier
from the filing
Item 19
No claims
from the filing
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
Google Business ProfileGoogle
Executives offices, shared office space, executive suites, virtual offices (including virtual offices listing addresses within your Territory, through business directories such as Google My Business o
YouTubeGoogle
eration (Video) 26 38. Step-by-Step Instructions for Writing an Effective Blog (Video) 17 39. Sharing Your Blog through Social Media and Email Marketing (Video) 5 40. How to Embed YouTube Videos into
Franchisor behaviours
What the franchisor requires
14 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 12 questions the text does not settle, which is not a no.
Accounting
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 22
No later than April 1 of each year, you must prepare a balance sheet for your Business as of the end of the prior calendar year, as well as an annual statement of profit and loss and source and application of funds.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the exclusive supplier of PrimeAgent and our broker websites.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the software or technology that you must use or add new software or technology at any time.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
For the fiscal year ending December 31, 2025, our total revenues were $5,247,882, and we received $355,186 based on franchisee purchases from designated or approved suppliers (including us), which represents 6.768% of our total revenues.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
30Item 8
Of the total purchases that will be required to operate your Business, we estimate that nearly 30% of these purchases will be from approved or designated suppliers or will consist of items or services that must meet our specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 6
9 Franchise Disclosure Document (2026) Type of Fee 1 & 2 Amount Due Date Remarks If you propose the use of a non-approved supplier, we Actual costs we incur to may charge you our costs that Supplier Review Costs review suppliers or As incurred we incur in reviewing the products you propose supplier and its products…
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
You must obtain our prior written approval in order to use a non-approved supplier for the purchase or lease of any source-restricted supplies, goods, services, fixtures, equipment, or inventory that we identify from time to time for your use in the operation of your Business.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 22
Franchisee agrees and acknowledges that as between Franchisor and Franchisee, upon termination or expiration of the Franchise Agreement, Franchisor has the sole right to and interest in the Telephone Listings, Domains, and the Social Media.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 22
We may conduct our inspection at any time and without prior notice.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We reserve the right to modify the Manual at any time, and you must comply with all changes to the Manual that we make.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You must exclusively utilize the broker website we provide unless we agree to waive this requirement in our sole discretion.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 22
Except for the Initial Franchise Fee and the Transfer Fee, all fees and costs payable by you under this Agreement may be electronically debited from the Account by us pursuant to the ACH Agreement.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
If the Managing Principal is not a licensed real estate broker, you must ensure that at all times you have at least one licensed real estate broker that is authorized to act on behalf of your Business and supervise the activities of your Salespersons.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge you a training fee for each person that participates in the training program.
The filing answers no to 8 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?Item 11
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 11
- Must equipment be purchased from designated or approved suppliers?Item 8
- Does the franchisor have independent access to the data in the franchisee's POS or computer system?Item 11
- Is attendance at an annual convention or conference mandatory for the franchisee?Item 11
The vendor opportunity at Realty Executives
Realty Executives runs 223 offices — 217 franchised, 6 company-owned — out of its Arizona headquarters, on a 10-year initial franchise term. Item 19 makes no financial performance representation. The system's Item 8 supplier structure and open-ended Item 11 technology clause make it a live target for software vendors who move fast.
Who controls software purchasing
Item 11 gives Realty Executives broad, unilateral control: the franchisor "reserve[s] the right to change the software or technology that you must use or add new software or technology at any time." Franchisees must maintain internet-capable computer systems to run PrimeAgent, the brand's web-based franchise platform. CEO and Chairman Dave Tedesco, President Patrick van den Bossche, and CFO Shelly Jaggers sit atop that decision chain; Vice President of Legal Laura Rogal is also named in Item 2.
Tech named in the FDD, and what is actually required
Item 8 makes Realty Executives the exclusive supplier of PrimeAgent and its broker websites — both required purchases for every franchisee. Google Business Profile is named in the filing under Item 11, and YouTube under Item 22, without a stated mandate. Facebook is in use per Item 22.
Procurement, renewals, and timing
Item 8 describes an approved-supplier list built around PrimeAgent, broker websites, and any items Realty Executives designates going forward. The company estimates about 3% of a new office's initial purchases and nearly 30% of ongoing purchases must come from designated or approved suppliers, including itself; Realty Executives Relocation Services (RS LLC), in which it holds a 25% minority interest, is an approved supplier for optional referral services. Realty Executives reported $5,247,882 in total fiscal-2025 revenue, with $355,186 (6.768%) tied to franchisee purchases from designated or approved suppliers. Offices run a 10-year initial term; Item 17 lets a franchisee who misses the renewal window continue on an automatic six-month interim term unless Realty Executives elects otherwise.
How to read the Realty Executives FDD
The embedded PDF viewer below is Realty Executives' 2026 Franchise Disclosure Document. Items 2, 8, and 11 carry the officer, supplier, and technology detail that matters for a pitch.
Talk to FranCloud for a ranked list of real estate franchise systems sized like Realty Executives.
Questions vendors ask
Realty Executives, answered from the filing
Chief Financial Officer Shelly Jaggers and President Patrick van den Bossche sit in the procurement chain: Item 11 gives HQ the right to change or add required software at any time, and Item 8 makes Realty Executives the exclusive supplier of PrimeAgent.
Item 8 makes Realty Executives the exclusive supplier of PrimeAgent, its web-based franchise portal, and its broker websites — both required. Google Business Profile and YouTube are named in the filing; Facebook is in use.
223 offices — 217 franchised, 6 company-owned — in the real estate segment, headquartered in Arizona.
Item 8 runs an approved-supplier list: PrimeAgent and broker websites are exclusive to Realty Executives; about 3% of a new office's initial purchases and nearly 30% of ongoing purchases must come from designated or approved suppliers.
Offices run a 10-year initial term; a franchisee who misses the Item 17 renewal window gets an automatic six-month interim term unless Realty Executives elects otherwise — worth tracking for contract timing.
The embedded PDF viewer below is Realty Executives' 2026 Franchise Disclosure Document.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment Realty Executives files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
146 operators run 257 mapped locations. 26 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit120
2–9 units22
10–24 units3
25+ units1
Top states by locations
| AZ | 57 |
|---|---|
| CA | 24 |
| TN | 20 |
| WI | 18 |
| TX | 18 |
Ownership
The portfolio behind Realty Executives
unknown of new rei holdings llc tnc rei llc outlier holdings.
Related Real estate brands
Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.