FacebookMeta
etain the sole right to market on the Internet, including all use of websites, domain names, URL’s, linking, advertising, public/social media and/or network pages and groups (i.e. Facebook, LinkedIn)
From the filings
HQ + multi-unit
Reali Holdings Company
Quick service restaurantReali Holdings Company, the franchisor of Amato's Sandwich Shops, operates 52 quick-service restaurants (40 franchised, 12 company-owned) across five states. Software purchasing is not centralized: the FDD names Dominic Reali (President & Owner) and Marikay S. McGinty (CFO) as key executives, but all franchisees are single-unit operators, making each location an independent buyer. The only mandated platforms are Facebook and LinkedIn for social media, leaving operational tech decisions to the individual franchisee.
For software vendors selling into US franchise brands.
Live signals
Total units
52
40 franchised
Unit growth YoY
-2.439%
vs prior filing
AUV
—
Item 19, 2026
Royalty
6%
of gross sales
Ad fund
1%
national + local
Initial fee
$25K
per unit
Investment range
$435K–$738K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
No claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
LinkedInLinkedIn
and “AMATO’S XPRESS” domain names, including all use of websites, domain names, URL’s, linking, advertising, public/social media and/or networking pages and groups (i.e. Facebook, LinkedIn) and their
Franchisor behaviours
What the franchisor requires
23 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
Franchisee shall utilize such automated central accounting system equipment and software program(s) as Franchisor may prescribe.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access all information or data collected or compiled by you at any time without first notifying you.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall supply to Franchisor on or before the fifteenth (15th) day of the following calendar month, in a form approved by Franchisor, a balance sheet as of the end of the last preceding calendar month and an income statement for the month and year-to-date.
How the franchisor buys
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor reserves the right to review from time to time its approval of any items or suppliers.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
3198Item 8
For the fiscal year ended December 31, 2025, our revenues from franchisees’ required purchases of Proprietary Products were $3198.00, or 27.5% of our total revenue of $11,601.00.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
In fiscal year 2025, we received $3,565.00 in rebates from 12 25679568.1 approved suppliers and/or manufacturers related to franchisees’ required purchases of other Proprietary Products listed in Exhibit H of the Franchise Agreement.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesFranchise agreement
Franchisor may charge a reasonable fee for inspection and/or testing, not to exceed ONE THOUSAND DOLLARS ($1,000.00), and will decide within a reasonable time after receiving the required information whether Franchisee may purchase or lease such items or services or from such supplier.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you desire to purchase any items from an unapproved supplier, you will submit to us a written request for such approval
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
assign to Franchisor, at Franchisor’s option, all telephone numbers, (and associated listings) for the Franchised Business;
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor shall have the right, during normal business hours, to examine, copy and/or audit the books and records, including tax returns of Franchisee.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor shall have the right to add to and otherwise modify the Manual from time to time to reflect changes in standards, specification and operating procedures,
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
Prior to entering into an agreement to purchase or lease, Franchisee shall obtain Franchisor’s prior written approval of the Authorized Location, which approval shall not be unreasonably withheld.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
You are not permitted to maintain any website, public/social media page or group or an associated URL (such as Facebook or LinkedIn), in connection with the operation of your Business without our prior written approval.
Is a minimum grand opening advertising spend required?
YesFranchise agreement
Franchisee must spend at least FIVE THOUSAND DOLLARS ($5,000.00) during the first three (3) months of operation of the Franchised Business on Grand Opening Advertising which must be conducted in accordance with guidelines provided by Franchisor.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
On a monthly basis beginning immediately after you commence operating your Franchised Business, you must spend a minimum of 2% of Gross Sales per month on local advertising.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 11
You must order sales and marketing material from our designated supplier.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
We require that all equipment, fixtures, furniture, signs, forms, marketing materials, stationery, food products (including the Proprietary Products described above) and other materials required for the operation of the Franchised Business be purchased from suppliers who demonstrate to our continuing reasonable…
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Payments by Franchisee to Franchisor shall be effectuated by the use of pre-authorized electronic funds transfer in the amount of the Royalty Fee or any other amounts due to Franchisor or its affiliates, and such withdrawals may be made on the first business day following the date on which the payment was due, or any…
Must the franchisee participate in a gift card program?
YesFranchise agreement
Franchisee must have the ability to process Amato’s gift cards as a method of payment from its customers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesFranchise agreement
Franchisee will utilize the point-of-sale system which Franchisor has developed and/or selected for the Franchised Business.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access all information or data collected or compiled by you at any time without first notifying you.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We periodically may provide and require that previously trained and experienced franchisees and/or managers attend and successfully complete refresher-training programs to be conducted at our headquarters.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee is encouraged to attend regional meetings and is required to attend all annual conventions.
The filing answers no to 4 questions
- Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
- Is there a franchisee advisory council, association or committee?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Reali Holdings Company
Reali Holdings Company, the entity behind Amato's Sandwich Shops, represents a compact but distinct target for software vendors. With 52 total units—40 franchised and 12 company-owned—spread across five states (Maine, Vermont, Wisconsin, Massachusetts, Ohio), the chain is not a high-growth play: its year-over-year unit count declined by 2.44% in the latest FDD. However, the franchisee base is entirely single-unit operators, meaning each location is a potential independent buyer of operational software. The company-owned stores, meanwhile, are under the direct control of the Trenton, Maine headquarters, creating a mixed buying environment.
Who controls software purchasing
The FDD lists Dominic Reali as President & Owner and Marikay S. McGinty as Chief Financial Officer. A Franchise Coordinator, Timothy Ferrante, is also named. For the 12 corporate locations, these executives likely decide or influence software procurement. For the 40 franchised units, the absence of multi-unit franchisees suggests that individual franchisees make their own purchasing decisions. There is no indication of a centralized technology committee or CIO. Vendors should approach the HQ for corporate-store deals and direct-to-franchisee for the rest.
Mandated and current tech stack
The only technologies explicitly mentioned in the FDD are Facebook and LinkedIn, listed under mandated or recommended platforms. This is likely for social media marketing purposes. No point-of-sale, inventory management, scheduling, or other operational software is mandated or disclosed. This means franchisees and corporate stores are free to choose their own solutions, and vendors can pitch virtually any category of restaurant technology.
Procurement, renewals, and timing
Item 8 of the FDD, which typically outlines procurement requirements, provides no extract, suggesting an open procurement model. Franchise agreements run for an initial term of 5 years and can be renewed for three additional successive terms of 5 years each, subject to conditions including signing a then-current franchise agreement and a general release. Renewal events—potentially staggered across the 40 franchised units—offer natural windows for introducing new software, especially if the new franchise agreement terms differ materially. The negative unit growth rate implies few new unit openings, so vendors should focus on penetrating existing locations.
How to read the Reali Holdings Company FDD
The full FDD is available below in an embedded PDF viewer. Use the viewer to navigate directly to Item 1 (executives), Item 8 (procurement), Item 11 (obligations and assistance), and Item 17 (renewal and termination). The document is filed with state franchise regulators for the year 2026, providing the most current legal and operational disclosures.
Talk to FranCloud to get a ranked list of franchise targets matched to your software category.
Questions vendors ask
Reali Holdings Company, answered from the filing
Dominic Reali (President & Owner) and Marikay S. McGinty (CFO) are the top executives. Franchise Coordinator Timothy Ferrante may influence. However, 40 franchised units are single-operator, so each franchisee likely decides independently.
The 2026 FDD does not mandate any POS or operational technology. Only Facebook and LinkedIn are recommended for social media marketing.
52 total units: 40 franchised and 12 company-owned. They operate in Maine (4), Vermont (2), Wisconsin (1), Massachusetts (1), and Ohio (1).
Item 8 of the FDD provides no details. Without designated or approved suppliers, procurement is likely open, giving franchisees freedom to choose vendors.
The franchise agreement has a 5-year initial term and three renewal terms of 5 years. With 40 franchised units, renewals may trigger re-evaluation of technology contracts.
The FDD is filed with state franchise regulators for 2026. Navigate through the embedded PDF below to explore Item 8, Item 11, and executive details.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Reali Holdings Company files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
9 operators run 9 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit9
Top states by locations
| ME | 4 |
|---|---|
| VT | 2 |
| WI | 1 |
| MA | 1 |
| OH | 1 |
Ownership
The portfolio behind Reali Holdings Company
unknown of amato s sandwich shops.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.