From the filings
RaceWay's 2025 FDD requires franchisees to run the electronic cash registers and computer system that the franchisor installs on-site and that it or its affiliates own, plus a required back-office system leased from the franchisor. RaceWay's Item 19 states it makes no financial performance representation. With 236 fully franchised locations and franchised outlets up 3.509% year over year, headquarters sets this stack, and franchisees must purchase any upgrades it requires.
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Live signals
Franchisor behaviours
22 requirements the franchisor states in this filing, each in its own words; 5 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
During the term of the Franchise Agreement and Lease, you are required to use the electronic cash registers and computer systems that we install on the Premises which are owned by us or our affiliates (the “Computer System”).
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We own and will have independent access to the information that will be generated or stored in any electronic cash register or computer system and there are no contractual limitations on our or our affiliates’ rights to use this information.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Not later than sixty (60) days following the end of the first full calendar quarter of Franchisee's operation on the Business, and thereafter on the schedule set forth below during the Term, Franchisee shall provide Franchisor with Franchisee's most current quarterly financial and/or year-end financial statements
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
There is a required back-office system, including hardware and software, that you must lease from us to facilitate your operation of the Business.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
Franchisor may designate a single supplier for any of these programs or initiatives.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
1010986Item 8
We received $1,010,986 from vendors on account of franchisee purchases in 2024.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We and our affiliates may receive payments from suppliers on account of their actual or prospective dealings with us or you.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
On a weekly basis, you must make not less than fifty percent (50%) of your total inventory purchases and separately seventy (70%) percent or more of your nicotine purchases, both computed as a percentage of the total stock keeping units “SKU” in your RT/RW Business from our required supplier, which is currently Core…
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
Except as noted herein, all other products sold by the Business must be approved by us but you may purchase your inventory of food and beverage products from any supplier as long as the products purchased meet our specifications.
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesFranchise agreement
Additionally, Franchisee must always remain in compliance with the PCI Security Standards Council’s Payment Card Industry Data Security Standard (“PCI-DSS”) and all other applicable rules and requirements as may be promulgated from time to time by the PCI Security Standards Council, by any successor thereto, by any…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
To determine whether you are complying with the Franchise Agreement, we or our designee will have the right at times during normal business hours upon reasonable prior notice to enter onto the Business premises and inspect the facility and the operation of the Business by you and, additionally, to conduct an audit or…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may revise, update, or amend the Operations Manuals from time to time in its absolute discretion.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
RaceTrac, Inc. will select the site for the Business.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisor shall control all advertising and listings for Franchisee and other franchisees of Franchisor in online directories, including Google My Business, Yelp, Facebook, Instagram, Twitter and other types of social media and virtual communities and networks.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Franchisee must participate in any loyalty programs and other marketing and promotional initiatives that Franchisor may from time to time establish or develop and mandate such programs are a mandatory part of the Raceway franchise program.
Operations
Must equipment be purchased from designated or approved suppliers?
YesItem 8
There is a required back-office system, including hardware and software, that you must lease from us to facilitate your operation of the Business.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 8
We and our affiliate will select third party processors to process any credit, debit or other card-based transactions and you will use the processor chosen by RaceTrac, Inc. or us.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee hereby authorizes RW Venture Holdings, Inc., for its own account, to initiate electronic funds transfer debit entries to Franchisee’s deposit account described below, and does further authorize the financial institution described below, to debit such entries to the Franchisee’s account, for only those…
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Brand Standards may require adequate staffing levels to operate the Business in compliance with brand standards and may address appearance of Business personnel and courteous service to customers.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
During the term of the Franchise Agreement and Lease, you are required to use the electronic cash registers and computer systems that we install on the Premises which are owned by us or our affiliates (the “Computer System”).
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We own and will have independent access to the information that will be generated or stored in any electronic cash register or computer system and there are no contractual limitations on our or our affiliates’ rights to use this information.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor has the right to require as a condition of curing the default that Franchisee’s owner(s) and/or general managers and such other staff members designated by Franchisor must attend and complete, at Franchisee’s expense, additional training programs designated by Franchisor at one or more locations designated…
RaceWay is fully franchised — 236 of 236 retail-fuel locations — with franchised outlets up 3.509% year over year in its 2025 FDD. The franchise term is 5 years, tied to the site lease. RaceWay's Item 19 states it makes no financial performance representation.
RaceWay is an unusually direct case: the franchisor installs and owns the electronic cash-register and computer system on-site rather than leaving the purchase to franchisees. The FDD names Natalie Morhous (Chairman and CEO), Karla Ahlert (CFO), Joseph Akers (Chief Legal Officer), Robby Posener (Chief Development Officer), and Melanie Isbill (Chief Brand Officer and Director) among its officers.
Franchisees must run the electronic cash registers and computer system the franchisor installs on the premises and it or its affiliates own, and must purchase any upgrade, enhancement, or replacement the franchisor requires. A required back-office system, including hardware and software, is leased directly from the franchisor. Card transactions must run through the processor chosen by RaceTrac, Inc. or the franchisor.
Gasoline must be ordered through RaceTrac, Inc. and delivered by approved suppliers, including affiliate Energy Dispatch, LLC, with title remaining with RaceTrac. Core Mark is currently the required supplier for a share of inventory, and private-label products must come from the franchisor, an affiliate, or a designated supplier when required. Other products need franchisor approval but can come from any supplier meeting specifications. Renewal runs on the site lease: franchisees give 180 days' notice, and any proposed renewal terms from RaceTrac must be accepted within 10 days.
The embedded PDF viewer below holds RaceWay's 2025 Franchise Disclosure Document in full. Talk to FranCloud for a ranked target list of franchise systems like this one.
Questions vendors ask
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FDD alert
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Operator footprint
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Top states by locations
| WI | 1 |
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Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.