HQ-led decisions

Puradak

Quick service restaurant

Software purchasing at Puradak is controlled at the headquarters level by Managers Jongjoo Lee and Kiwon Seo. The franchise currently mandates a POS system and payroll management, with the specific vendors not disclosed in the 2026 FDD. The addressable market is small, consisting of just 2 franchised locations, both in Wisconsin.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

POS System and Payroll Management
Mandatory
POSItem 11

POS System and Payroll Management training is part of required initial training program

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
  3. 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.

Live signals

Total units
2
2 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
5%
of gross sales
Ad fund
1%
national + local
Initial fee
$35K
per unit
Investment range
$340K–$661K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Puradak

For software vendors, Puradak presents a micro-cap opportunity. The most recent Franchise Disclosure Document, filed in 2026, reports a total of 2 franchised units. The number of company-owned locations is not disclosed. Both mapped franchise units are located in Wisconsin, giving the brand a highly concentrated operational footprint. With a 5.0% royalty rate and a 5-year initial term, the system is in its earliest stages of franchising. The average unit volume (AUV) is not disclosed in the FDD, making a revenue-based ROI case for your software challenging without direct discovery. The total addressable market for a vendor here is exactly 2 locations, meaning any sale would be a high-touch, relationship-driven deal with headquarters.

Who controls software purchasing

Technology purchasing decisions at Puradak are centralized. The 2026 FDD's Item 1 identifies two principals: Jongjoo Lee and Kiwon Seo, both holding the title of Manager. In a system of this size, these individuals are the de facto buying center for any enterprise software, from POS to back-office systems. There is no CIO, CTO, or VP of Technology on file. Your pitch must be tailored to a general manager-level audience that is likely balancing operations, finance, and growth. The operator footprint confirms this centralization: only 1 mapped operator exists across the 2 units, and that operator is not a multi-unit owner, meaning there is no independent franchisee power base to influence or override HQ's technology mandates.

Mandated and current tech stack

The FDD is explicit about two technology mandates for franchisees: a POS System and Payroll Management. These are the only systems flagged as required in the available data. However, the specific vendors for these mandated solutions are not named in the FDD extract. This lack of disclosure is a critical signal for vendors. It means the brand has either not standardized on a single vendor, or it chooses not to publish that information, leaving the door open for competing platforms. For a vendor selling POS, payroll, or adjacent tools like scheduling or inventory management, the absence of a named incumbent is a clear invitation to engage the Managers directly and establish your solution as the de facto standard before the system scales.

Procurement, renewals, and timing

The procurement model at Puradak is not detailed in the available FDD data. The Item 8 extract, which would normally outline designated suppliers, approved suppliers, or open procurement, was not provided. This absence often points to an open procurement model, especially in a nascent franchise system. Your sales cycle will be tied to the franchise agreement's renewal clock. The initial term is 5 years, and Item 17 specifies that a franchisee must provide notice of renewal between 12 and 18 months before expiration. The franchisor may also require a remodel at the franchisee's expense and can impose a materially different agreement upon renewal. These renewal windows are the most logical trigger points for a franchisee to evaluate new technology, either at the behest of HQ or to meet new operational standards.

How to read the Puradak FDD

The 2026 Puradak Franchise Disclosure Document is the foundational research tool for any vendor evaluating this account. It provides the legal and operational blueprint of the franchise system. Key items for a software vendor include Item 1 (the franchisor and its principals), Item 8 (procurement restrictions), Item 11 (the franchisor's obligations, where tech mandates are often listed), and Item 17 (renewal and termination). The embedded viewer below contains the full filing. Use it to verify the exact language around technology requirements and to identify any additional mandated vendors not captured in this summary. For a ranked target list of franchise systems that match your ideal customer profile, FranCloud can help you prioritize your outbound efforts.

Questions vendors ask

Puradak, answered from the filing

The 2026 FDD lists Jongjoo Lee and Kiwon Seo, both with the title Manager, as the franchisor's principals. As the only named executives, they are the likely decision-makers for any enterprise software pitch.
The FDD mandates a POS System and Payroll Management for franchisees. The specific vendors for these mandated systems are not disclosed in the filing, presenting a discovery opportunity for competing solutions.
According to the 2026 FDD, Puradak has a total of 2 franchised units. The number of company-owned units is not disclosed. Both mapped locations are in Wisconsin.
The procurement model is not clearly defined in the available FDD extract. Item 8, which typically details designated or approved suppliers, provided no extract, suggesting an open or unspecified procurement structure.
The initial franchise term is 5 years. Renewals require notice 12-18 months before expiration. With only 2 units and no disclosed growth, contract windows will be infrequent and tied to these individual renewal cycles.
The FDD was filed with state franchise regulators in 2026. You can review the full document using the embedded PDF viewer below to conduct your own deeper analysis of the franchisor's requirements.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

WI1

Related Quick service restaurant brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.