ProSource Wholesale

The vendor opportunity at ProSource Wholesale

ProSource Wholesale operates 151 locations across the United States, with 148 franchised units and 3 company-owned stores. The brand sits in the retail non-food segment and reports an average unit volume of $6,124,920. Royalties run at 3.0% on a 10-year initial term, and the system grew units by 1.37% year-over-year. For software vendors, this is a concentrated account: the entire footprint is manageable in size, but the per-unit economics are substantial, and the franchisor mandates a specific technology stack across all locations.

The addressable market is exactly 151 units. There is no parent company on file, and no multi-unit operators are mapped in our corpus, which suggests a largely single-unit franchisee base that takes technology direction from headquarters. That centralization makes the HQ relationship the single point of entry for any software sale.

Who controls software purchasing

The 2026 Franchise Disclosure Document names five key executives in Item 1. Eric M. Bernstein serves as Chief Executive Officer and Director. Andrew P. Shulklapper is President of ProSource and Director. Rachel Walschleger holds the Chief Operating Officer role. Richard M. Riezman is listed as Director, and Thomas J. Hodges, Jr. is Vice President of Franchise Operations.

Because the franchisor mandates a suite of operational and CRM software, the buying center almost certainly sits with these officers rather than with individual franchisees. Vendors should prepare to engage Bernstein or Shulklapper for strategic software decisions, with Walschleger and Hodges likely involved in operational evaluation and rollout.

Mandated and current tech stack

ProSource Wholesale’s Item 11 disclosures reveal a heavily mandated technology environment. The FDD lists six required systems: a CRM platform, Cyncly Software, Gateway software, K&B Software, maestro (described as a customer relationship management tool), and RFMS Software. This stack covers customer management, operational workflows, and likely financial or project-management functions given the wholesale retail context.

No POS system is named separately in the available data, which may indicate that point-of-sale functionality is embedded within one of the mandated platforms or is not mandated at the franchisor level. Vendors offering complementary or replacement tools should map their product against this existing stack and identify integration points with maestro, Cyncly, and RFMS specifically.

Procurement, renewals, and timing

Item 8 of the FDD does not provide an extract describing the procurement model. It is not clear from the available data whether ProSource uses a designated supplier program, an approved supplier list, or an open procurement process. Vendors should clarify this directly during initial conversations with HQ.

On renewals, Item 17 states that franchisees in good standing can add two additional terms of 10 years each, for a maximum of 20 years. This long-term structure means that franchisee churn is low, and software switching costs are high once a solution is embedded. The most likely windows for new software evaluation are during initial franchise onboarding, at the 10-year renewal mark, or when the franchisor updates its mandated stack. With unit growth at 1.37%, the pipeline of new locations is modest, so displacement of incumbents or expansion within the existing stack is the more realistic path.

How to read the ProSource Wholesale FDD

The full 2026 FDD is embedded below for direct review. Item 1 lists the executive team and their roles. Item 11 details the mandated technology systems named above. Item 17 covers renewal terms and conditions. For software vendors, these three items form the core of due diligence before approaching HQ. The document is filed with state franchise regulators and reflects the brand’s disclosures as of the 2026 filing year.

If you sell software into franchise systems, FranCloud can surface a ranked target list based on tech mandates, unit economics, and buyer concentration. Reach out to see where ProSource Wholesale fits in your addressable market.