HQ-led decisions

Preservan

Home services

Software purchasing at Preservan is controlled at the headquarters level by the executive team, including CEO William McBride and COO Travis Phibbs. The franchise mandates Jobber for operations, creating an integration or displacement opportunity for vendors. With 17 total units, the addressable market is small but concentrated, making a direct HQ pitch the only viable sales motion.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

Jobber
Mandatory
Field serviceItem 11

the designated Business Management System that you must license and use is Jobber

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderSingle 1 19

The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.

OwnerCEOPresidentPrincipal
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
  3. With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.

Live signals

Total units
17
16 franchised
Unit growth YoY
vs prior filing
AUV
Item 19, 2026
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$54K
per unit
Investment range
$117K–$186K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Preservan

Preservan is a home-services franchise with a small but defined footprint of 17 total units, 16 of which are franchised and one company-owned. For software vendors, the total addressable market is limited to this single brand, but the concentration of decision-making at headquarters simplifies the sales motion. The franchise is independently owned, with no parent company on file, meaning the executive team has direct authority over technology mandates and purchasing.

The most recent Franchise Disclosure Document, filed in 2026, does not disclose an average unit volume. The royalty rate is 7.0% of gross sales, and the initial franchise term runs for 10 years. Year-over-year unit growth is not reported, and the operator base consists of just one mapped operator with no multi-unit owners. This structure means a single successful pitch to HQ can cover the entire system.

Who controls software purchasing

Software purchasing decisions at Preservan are made at the headquarters level. The FDD lists William (“Ty”) McBride as Chief Executive Officer, Founder, and Co-Owner, and Travis Phibbs as Chief Operating Officer and Co-Owner. These two executives form the core buying center for any technology vendor. Emily Potts, the Contact Center Manager, and Hannah Josephine Hoggard, the Franchise Success Coach, are also named in the FDD and likely influence decisions around operational and customer-facing tools. April McBride, Co-Founder and Brand Ambassador, rounds out the leadership team but is less likely to be a direct buyer.

Because the franchise system is small and tightly controlled, vendors should expect a direct, relationship-driven sales process. There are no multi-unit operators to act as secondary buyers, and the single mapped operator does not represent an independent purchasing channel.

Mandated and current tech stack

Preservan mandates Jobber as its operational software. This is the only named technology vendor in the 2026 FDD. Jobber is a field-service management platform, suggesting Preservan relies on it for scheduling, invoicing, and customer management. For software vendors, this creates two clear plays: either integrate with Jobber to add value without displacing it, or pitch a replacement if your platform offers a compelling advantage over the incumbent.

No other point-of-sale, CRM, or back-office systems are disclosed in the FDD. This absence means vendors must conduct their own discovery to identify additional tools in use at the franchise. The mandate of Jobber signals that HQ is willing to enforce technology standards, which lowers the barrier for a vendor to achieve system-wide adoption once HQ buy-in is secured.

Procurement, renewals, and timing

The 2026 FDD does not include an Item 8 extract, so Preservan’s procurement model is not publicly defined. Without a designated supplier list or approved vendor language, vendors should assume an open or lightly managed procurement process. However, the existence of a mandated system (Jobber) indicates that HQ does exercise control over technology choices when it sees fit.

Renewal timing offers a potential entry point. The initial franchise agreement runs for 10 years, and franchisees who meet renewal conditions can extend for two additional five-year terms. These renewal events, and the associated compliance checks, may create natural windows for software evaluation. Vendors should monitor the age of the franchise system and any public announcements about growth or system changes to time their outreach.

How to read the Preservan FDD

The Preservan Franchise Disclosure Document is a legal filing made with state franchise regulators in 2026. It contains the mandatory 23 items of disclosure, including the executive team, franchisee obligations, and any technology mandates. For software vendors, the most relevant sections are Item 1 (the business and its leadership), Item 11 (franchisor’s assistance, including required tech), and Item 17 (renewal and termination). The full document is embedded below for your review.

To build a ranked target list of franchise brands that match your ideal customer profile, including technology mandates and decision-maker contact paths, reach out to FranCloud.

Questions vendors ask

Preservan, answered from the filing

The buying center includes CEO William McBride and COO Travis Phibbs. Emily Potts (Contact Center Manager) and Hannah Hoggard (Franchise Success Coach) are likely influencers for operational tools.
Preservan mandates Jobber for its franchisees, as disclosed in the 2026 FDD. No other operational or POS systems are named as required or recommended.
There are 17 total units: 16 franchised and 1 company-owned. The operator footprint is very small, with only 1 mapped operator across roughly 1 located unit.
The 2026 FDD does not include an Item 8 extract detailing procurement restrictions. Without that signal, assume an open or approved-supplier model, but verify directly with HQ.
The initial franchise term is 10 years, with two additional 5-year renewal terms possible. Renewal windows tied to these terms may create periodic opportunities to pitch replacement or add-on software.
The Preservan FDD was filed with state franchise regulators in 2026. You can read the full document using the embedded PDF viewer below.
Source

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Operator footprint

Who runs the locations

1 operators run 1 mapped locations — 0 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit1

Top states by locations

OK1

Related Home services brands

Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.