Premier Franchising Group

The vendor opportunity at Premier Franchising Group

Premier Franchising Group operates 99 total units—94 franchised and 5 company-owned—under the parent company Premier Martial Arts International, Inc. The system grew 38.235% year-over-year, adding units at a pace that creates recurring onboarding and compliance touchpoints for software vendors. All 182 mapped operators are single-unit franchisees, with no multi-unit owners reported. The top states by unit count are Texas (38), Georgia (19), Florida (17), North Carolina (14), and Pennsylvania (11). Average unit volume is not disclosed in the 2024 FDD. The royalty rate is 7.0% on gross revenue, and the initial franchise term runs 10 years.

For a software vendor, the addressable market is 99 locations where technology decisions appear to flow from the top. The absence of multi-unit operators simplifies the sales motion: you are selling into a single decision-making center rather than navigating a network of large franchisee groups.

Who controls software purchasing

The 2024 FDD names Barry Van Over as the agent for service of process, but does not list a CIO, CTO, or VP of Technology. In practice, technology purchasing authority for a system of this size and structure—centralized mandates, single-unit operators, a parent company in Tennessee—likely resides with the executive team at Premier Martial Arts International, Inc. Vendors should direct initial outreach to the HQ office in Tennessee, framing value in terms of system-wide compliance, marketing efficiency, and ease of deployment across a growing network of single-unit locations.

Mandated and current tech stack

The FDD explicitly mandates four technology systems: AdRoll, Facebook Exchange Advertising, Google AdWords, and Studio Pro. This is a marketing-heavy stack, suggesting the franchisor prioritizes customer acquisition and brand advertising at the system level. No operational or point-of-sale systems are listed as mandated or recommended in the disclosure. If you sell CRM, scheduling, billing, or back-office software, the current tech landscape appears open—but any adoption would need to align with the franchisor’s centralized control model.

Procurement, renewals, and timing

Item 8 of the FDD does not include a procurement extract, so the franchisor’s supplier designation process—whether approved, designated, or open—is not publicly detailed. Item 17 outlines renewal conditions: franchisees in good standing may acquire two successor franchises, each for 5-year terms, under the then-current Franchise Agreement. The franchisor cautions that successor terms may be materially different from the original agreement. This creates potential software evaluation windows at the 10-year initial term expiration and again at each 5-year successor renewal. Combined with 38% annual unit growth, vendors have both renewal-driven and new-unit onboarding opportunities to engage.

How to read the Premier Franchising Group FDD

The 2024 Franchise Disclosure Document is the definitive source for understanding Premier Franchising Group’s obligations, fees, and technology requirements. The embedded PDF viewer below contains the full filing. Focus on Item 11 for the franchisor’s mandated technology obligations, Item 8 for any supplier restrictions (not present in this extract), and Item 17 for renewal and transfer terms that shape software contract cycles. For vendors building a ranked target list of franchise systems, FranCloud provides the structured data and FDD-level detail to prioritize your outreach.