AdRollAdRoll
not limited to behavioral and dynamic optimization methods. The Digital Marketing Program also currently uses Retargeting, using a combination of AdWords, RSLA Remarketing Lists, AdRoll (Display, FBX,
From the filings
+38.235% units YoYHQ-led decisions
Premier Franchising Group
Youth servicesSoftware purchasing at Premier Franchising Group is controlled at the franchisor level, with the parent company Premier Martial Arts International, Inc. overseeing a system of 99 total units (94 franchised, 5 company-owned). The 2024 FDD mandates AdRoll, Facebook Exchange Advertising, Google AdWords, and Studio Pro, signaling a centralized, marketing-heavy tech stack. With 38% year-over-year unit growth and 182 single-unit operators across 5 key states, the addressable market for complementary software is expanding rapidly.
For software vendors selling into US franchise brands.
Live signals
Total units
99
94 franchised
Unit growth YoY
+38.235%
vs prior filing
AUV
—
Item 19, 2024
Royalty
7%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$108K–$318K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
9%of gross sales (FY2024)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
FacebookMeta
ees Introductory Lesson providing website set-up and our Fees charged on-line digital marketing program (via the website): (optimization, ad setup Currently: $39.99 per (Pinterest/Facebook/ Instagram,
Facebook AdsMeta
courses and we or PMAI will retain the funds from those purchases to be used for each PMA Studio location’s Digital Marketing Program. It currently includes campaigns for Facebook Exchange Advertising
Google AdsGoogle
tives as applicable to the medium, and monthly recommendations on coordinating paid, earned and owned social media campaigns. The Digital Marketing Program also currently includes Google AdWords Adver
InstagramMeta
uctory Lesson providing website set-up and our Fees charged on-line digital marketing program (via the website): (optimization, ad setup Currently: $39.99 per (Pinterest/Facebook/ Instagram, introduct
PinterestPinterest
fees for Fees Introductory Lesson providing website set-up and our Fees charged on-line digital marketing program (via the website): (optimization, ad setup Currently: $39.99 per (Pinterest/Facebook/
QuickBooksIntuit
tax) Bookkeeping Services, (ii) Preparation of monthly financial $225-$285 per month statements (P&L and Balance (base package plus sales Sheet), (iii) reconciling of cash tax and QuickBooks and credi
TwitterX
t responsible for damage or loss caused by errors of the Internet. (Franchise Agreement- Section 12.8) We also may establish and maintain one or more social media sites (e.g., www.twitter.com; www.fac
Franchisor behaviours
What the franchisor requires
26 requirements the franchisor states in this filing, each in its own words; 3 explicit no's; 5 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
You agree to establish and maintain at your own expense a bookkeeping, accounting and recordkeeping system conforming to the requirements and formats we prescribe from time-to-time.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We will have remote access to the information and data collected and generated by your Computer System.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesItem 6
They are due if you are late in submitting any reports or financial data or financial statements to us in the format we specify.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We may require you to purchase or lease from us, our predecessor or our affiliates all of the goods and services we require you to use, and we or our affiliates may purchase such items from others and require you to purchase them from us.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesFranchise agreement
We may change, alter or amend the functions, components, System Standards, Computer System, Purchase Order System and any other aspect of the Business Management System from time-to-time.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Currently, Barry Van Over receives a rebate of 10% per transaction from Century Martial Arts Supplies, and we receive a rebate of 15% per transaction from Fuji Sports for coordinating and supporting our approved supplier program.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
80Item 8
Collectively, the purchases described above in this Item 8 (purchases from us, our affiliates, approved or designated suppliers, or in accordance with our System Standards) are about 80% to 90% of your overall purchases and leases in establishing and operating a PMA Studio.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you want to use any item that does not comply with System Standards or is to be purchased from a supplier that has not yet been approved or seek an alternative supplier to be an Approved Supplier, you must first submit sufficient information, specifications and samples for our determination whether the item…
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
You acknowledge and agree that we have the absolute right and interest in and to all telephone numbers and directory listings associated with the Marks
Data and IT
Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?
YesItem 1
Payment Card Industry Data Security Standards and applicable state and federal laws regulating the privacy and security of sensitive consumer and employee information in connection with the operation of your PMA Studio.
Franchise management
Must the franchisee participate in a customer-satisfaction or net-promoter survey program?
YesItem 11
Our System Standards allow us to require you to contract with Approved Suppliers for reputation management and net promoter score responses, as well as to allow us or the reputation management providers to respond to all website inquiries or other inquiries for all franchisees.
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
To determine whether you and the PMA Studio are complying with this Agreement and all System Standards, we and our designated agents have the right at any time during your regular business hours, and without prior notice to you (but without prior notice if we have reason to believe the PMA Studio is not operating in…
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
We, in our sole discretion, may periodically modify System Standards, which may accommodate regional or local variations as we determine.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
If you have not done so prior to signing the Franchise Agreement, you must select a Site and submit it to us for approval and open the Site within eleven (11) months of signing the Franchise Agreement.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
You and your employees will not be allowed to establish or operate any website for your PMA Studio or establish or participate in any Premier Martial Arts related blog or other discussion forum without our prior written consent.
Is a minimum grand opening advertising spend required?
YesItem 11
You must spend a minimum of $10,000 and up to $15,000, as determined by us, for a grand opening program for your PMA Studio during the period that is at least 12 weeks before and 30 days following the opening of your PMA Studio (or such other period as we may prescribed in the Manuals).
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend monthly for approved local advertising and promotion of your PMA Studio an amount not less than six percent (6%) of your Gross Sales per calendar month.
Operations
Must the franchisee buy products from a designated distributor?
YesFranchise agreement
You must utilize any ordering system that any of our Approved Suppliers (including us PREMIER MARTIAL ARTS Franchise Agreement Franchise Disclosure Document | 2021 9 Exhibit C to FDD V.2021.012122 or our affiliates) designate.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
The majority of equipment, inventory, supplies and services you purchase or lease for your PMA Studio must be purchased or leased from suppliers we designate or approve and according to our System Standards, which may include us, our affiliates or our predecessor.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
ITEM 6 OTHER FEES 1 Type of fee Amount Date due Remarks Royalty Fees (2) (3) 7% of Gross Sales, with Monthly, on the fifth Collected by Electronic Funds a minimum of $500 per day of each month Transfer (ETF) through a third- month beginning in the party service provider. seventh month after you open your PMA Studio…
Must the franchisee participate in a gift card program?
YesFranchise agreement
You will not create or issue any prepaid or gift cards or gift certificates and will only sell prepaid or gift cards or gift certificates that have been issued by us and which are accepted at all PMA Studios.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
Either you, or one (1) of your principal owners (with ownership of at least 10% of your voting securities if you are a business organization (like a corporation, limited liability company or limited partnership)) (a “Business Entity”) must meet our qualifications for PMA Studio business managers and participate…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
We require the use of Studio Pro martial arts Management and Marketing Software at Studio Pro’s current fees: Currently they are an initial set up cost of $49.00 and an ongoing cost of $199 per month.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We currently require you to provide us continuous uninterrupted “24/7” access to your Computer System to monitor your social media, sales, receivables and other financial and operational data we designate.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
We may require you (or your Manager and/or previously trained and experienced employees/staff to attend periodic refresher training courses (at least annually) and at such other times and locations that we designate.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
You acknowledge that the attendance of at least one person at each Mandatory Meeting held by us and the payment of the then-current registration fee for at least one person is mandatory.
The filing answers no to 3 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 6
The vendor opportunity at Premier Franchising Group
Premier Franchising Group operates 99 total units—94 franchised and 5 company-owned—under the parent company Premier Martial Arts International, Inc. The system grew 38.235% year-over-year, adding units at a pace that creates recurring onboarding and compliance touchpoints for software vendors. All 182 mapped operators are single-unit franchisees, with no multi-unit owners reported. The top states by unit count are Texas (38), Georgia (19), Florida (17), North Carolina (14), and Pennsylvania (11). Average unit volume is not disclosed in the 2024 FDD. The royalty rate is 7.0% on gross revenue, and the initial franchise term runs 10 years.
For a software vendor, the addressable market is 99 locations where technology decisions appear to flow from the top. The absence of multi-unit operators simplifies the sales motion: you are selling into a single decision-making center rather than navigating a network of large franchisee groups.
Who controls software purchasing
The 2024 FDD names Barry Van Over as the agent for service of process, but does not list a CIO, CTO, or VP of Technology. In practice, technology purchasing authority for a system of this size and structure—centralized mandates, single-unit operators, a parent company in Tennessee—likely resides with the executive team at Premier Martial Arts International, Inc. Vendors should direct initial outreach to the HQ office in Tennessee, framing value in terms of system-wide compliance, marketing efficiency, and ease of deployment across a growing network of single-unit locations.
Mandated and current tech stack
The FDD explicitly mandates four technology systems: AdRoll, Facebook Exchange Advertising, Google AdWords, and Studio Pro. This is a marketing-heavy stack, suggesting the franchisor prioritizes customer acquisition and brand advertising at the system level. No operational or point-of-sale systems are listed as mandated or recommended in the disclosure. If you sell CRM, scheduling, billing, or back-office software, the current tech landscape appears open—but any adoption would need to align with the franchisor’s centralized control model.
Procurement, renewals, and timing
Item 8 of the FDD does not include a procurement extract, so the franchisor’s supplier designation process—whether approved, designated, or open—is not publicly detailed. Item 17 outlines renewal conditions: franchisees in good standing may acquire two successor franchises, each for 5-year terms, under the then-current Franchise Agreement. The franchisor cautions that successor terms may be materially different from the original agreement. This creates potential software evaluation windows at the 10-year initial term expiration and again at each 5-year successor renewal. Combined with 38% annual unit growth, vendors have both renewal-driven and new-unit onboarding opportunities to engage.
How to read the Premier Franchising Group FDD
The 2024 Franchise Disclosure Document is the definitive source for understanding Premier Franchising Group’s obligations, fees, and technology requirements. The embedded PDF viewer below contains the full filing. Focus on Item 11 for the franchisor’s mandated technology obligations, Item 8 for any supplier restrictions (not present in this extract), and Item 17 for renewal and transfer terms that shape software contract cycles. For vendors building a ranked target list of franchise systems, FranCloud provides the structured data and FDD-level detail to prioritize your outreach.
Questions vendors ask
Premier Franchising Group, answered from the filing
The FDD lists Barry Van Over as agent for service of process; day-to-day technology buying authority likely sits with leadership at parent company Premier Martial Arts International, Inc. in Tennessee.
The 2024 FDD mandates AdRoll, Facebook Exchange Advertising, Google AdWords, and Studio Pro. No point-of-sale, ERP, or back-office operational systems are disclosed as mandated.
There are 99 total units: 94 franchised and 5 company-owned. All 182 mapped operators are single-unit, concentrated in Texas (38), Georgia (19), Florida (17), North Carolina (14), and Pennsylvania (11).
The FDD does not include an Item 8 procurement extract, so whether the franchisor designates approved suppliers or allows open purchasing is not disclosed in the most recent filing.
With 10-year initial terms and 5-year successor terms, renewal-driven tech evaluations may cluster around those cycles. The 38% unit growth rate also suggests new-location onboarding windows are frequent.
The 2024 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below for the full disclosure document.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Premier Franchising Group files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
182 operators run 182 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit182
Top states by locations
| TX | 38 |
|---|---|
| GA | 19 |
| FL | 17 |
| NC | 14 |
| PA | 11 |
Ownership
The portfolio behind Premier Franchising Group
unknown of premier martial arts international.
Related Youth services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.