Preloved

The vendor opportunity at Preloved Preloved is a retail non-food franchise headquartered in Utah. According to its 2025 Franchise Disclosure Document, the system comprises 7 total units: 3 franchised and 5 company-owned. The brand's average unit volume (AUV) stands at $456,137, with a 5% royalty rate and a 10-year initial franchise term. Year-over-year unit growth is 50%, indicating rapid expansion from a small base. The operator footprint reveals 14 mapped operators, all single-unit, with no multi-unit operators. The unit-band distribution is entirely in the 1-unit category (14 operators), with zero in the 2-9, 10-24, or 25+ bands. This fragmentation suggests that each location may operate independently in many respects, including software purchasing. The top states by unit count are New York (1), Michigan (1), Connecticut (1), Illinois (1), and Maryland (1), with the remaining units likely in other states. For software vendors, the addressable market is 7 locations, but the growth rate and lack of incumbent technology make it a prospect worth monitoring.

Who controls software purchasing The 2025 FDD lists four executives at the franchisor level: Satu Kujanpää (Founder and CEO), Josef Kujanpää (President, referred to as “Captain”), Olivia Little (Brand Manager), and Jennifer West (Director of Franchise Support). No chief technology officer, IT director, or procurement manager is named. Given the lean HQ team, software purchasing decisions for the 5 company-owned units are likely made by the CEO or President. For the 3 franchised units, the absence of any mandated technology systems (see below) implies that franchisees likely have the freedom to select their own software. Vendors should approach both the HQ team for company-owned locations and individual franchisees for the franchised units. The lack of an Item 8 procurement disclosure means there is no formal designated supplier or approved supplier program, so the buying process is likely informal and relationship-driven.

Mandated and current tech stack The 2025 FDD does not capture any mandated or recommended technology systems. There are no named point-of-sale (POS) providers, inventory management platforms, scheduling tools, or other operational software. This is a blank slate for vendors. Without a mandated stack, there is no incumbent to displace, but also no centralized procurement event. Each unit may be using different solutions or none at all. The modernization clause in the renewal terms (Item 17) could eventually drive technology adoption, as franchisees must upgrade to then-current standards upon renewal. However, given the system's youth, most units are likely still in their initial 10-year term, so near-term technology changes may be driven by new unit openings rather than renewals.

Procurement, renewals, and timing Item 17 of the FDD specifies that franchisees in good standing may renew for an additional 10-year term, subject to modernizing their business to the franchisor's then-current standards, paying a successor fee, and signing the then-current agreement. This modernization requirement could be a trigger for software evaluation and purchase. With an initial term of 10 years, the earliest franchisees may be approaching their first renewal window, though the brand's rapid recent growth suggests many units are newer. The 50% year-over-year growth rate indicates that new franchise agreements are being signed frequently, creating immediate opportunities for vendors to engage with new franchisees setting up their operations. The FDD does not include an Item 8 procurement disclosure, so there are no designated or approved supplier lists. This open model means vendors can pitch directly without navigating a formal supplier approval process.

How to read the Preloved FDD The 2025 Franchise Disclosure Document is the definitive source for understanding Preloved's legal and operational framework. It is filed with state franchise regulators and available for review in the embedded PDF viewer below. Software vendors should focus on Item 8 (procurement restrictions, though absent here), Item 11 (franchisor assistance, where technology mandates would appear), and Item 17 (renewal and modification terms). The FDD also provides the executive team and unit economics, which are critical for tailoring a value proposition. For a prioritized list of franchise brands with technology gaps and growth trajectories, talk to FranCloud.