Preloved

The vendor opportunity at Preloved

Preloved is a retail non-food franchise headquartered in Utah with 7 total units—3 franchised and 5 company-owned—as disclosed in its 2025 Franchise Disclosure Document. The brand reported a 50% year-over-year unit growth rate, signaling an active expansion phase. Average unit volume stands at $456,137, and the royalty rate is 5.0% on gross sales. For software vendors, the immediate addressable market is small: 7 locations across at least five states (NY, MI, CT, IL, MD), all operated by single-unit franchisees. However, the growth trajectory and centralized purchasing control make this a concentrated, relationship-driven sales environment.

Who controls software purchasing

Software purchasing decisions at Preloved are made at the corporate level. The FDD lists Founder and CEO Satu Kujanpää and President (“Captain”) Josef Kujanpää as the top executives. Brand Manager Olivia Little and Director of Franchise Support Jennifer West round out the HQ team named in Item 1. With no multi-unit operators and a lean corporate staff, the buying center is tight. Vendors should expect direct engagement with the C-suite or brand management for any technology evaluation. There is no parent company; Preloved appears independently owned.

Mandated and current tech stack

Preloved mandates five technology systems for its franchisees, as detailed in the 2025 FDD: designated accounting software, a franchise suite, the Preloved® Platform Software, Square POS by Block, Inc., and Square Stand by Block, Inc. This is a fully prescribed stack, leaving little room for franchisee-level substitution. The reliance on Square for point-of-sale and hardware means any complementary or adjacent software must integrate cleanly with Block’s ecosystem. The proprietary Preloved® Platform Software suggests internal tooling exists, though its scope is not further described in the FDD. Vendors offering accounting, franchise management, or operational tools should assess whether they can displace or augment the existing mandated systems.

Procurement, renewals, and timing

The 2025 FDD does not include an Item 8 procurement extract, so the formal supplier designation process is not publicly detailed. Given the mandated technology list, the franchisor likely uses a designated-supplier model for those categories. The initial franchise term is 10 years. Renewal is permitted if the franchisee is in good standing, pays a successor fee, modernizes to then-current standards, and signs the successor agreement—which may have materially different terms. Franchisees must provide notice of intent to renew between 6 and 12 months before expiration. With the first franchised units likely early in their terms, the near-term software opportunity lies with new unit openings rather than renewals.

How to read the Preloved FDD

The full 2025 Preloved Franchise Disclosure Document is available below. It contains the legal and operational disclosures required by state franchise regulators, including the mandated technology list in Item 11, executive roster in Item 1, and unit count and growth data in Item 20. Reviewing the FDD directly is the best way to validate the information summarized here and to identify any additional procurement or IT-related disclosures that may inform your sales approach. For a ranked target list of franchise systems aligned with your software category, FranCloud can help.