PopUp Bagels

The vendor opportunity at PopUp Bagels

PopUp Bagels is a quick-service restaurant concept headquartered in Connecticut. According to its 2025 Franchise Disclosure Document, the system consists of 9 total units, all of which are company-owned. The number of franchised units is not disclosed in the FDD. Average unit volume is also not reported, so vendors cannot size the opportunity by per-location revenue. What is clear is that the brand is small and tightly controlled from HQ, which means a single buying center governs all technology decisions.

The brand’s royalty rate is 6.0%, and the initial franchise term runs 10 years. For vendors, the immediate addressable market is 9 locations. While that is a narrow footprint, the mandated tech stack creates a defined integration surface. If your software complements or enhances Toast, you have a concrete reason to start a conversation.

Who controls software purchasing

The 2025 FDD lists one executive in Item 1: founder Adam Goldberg. In a system with no franchised units and no multi-unit operators mapped in our corpus, purchasing authority is centralized. There is no CIO, CTO, or VP of Technology named in the disclosure. For a vendor, the practical implication is that any software pitch must reach Goldberg or a delegate on his HQ team. There is no distributed field-buyer network to navigate.

Mandated and current tech stack

Item 11 of the FDD mandates Toast by Toast, Inc. as the point-of-sale system. No other operational or back-of-house technology is listed as required or recommended in the disclosure. That does not mean other tools are absent—only that the FDD does not name them. Vendors selling inventory management, labor scheduling, loyalty, or catering platforms should assume Toast is the hub and position their integration story accordingly.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so the brand’s procurement model—whether it uses designated suppliers, approved suppliers, or an open purchasing environment—is not publicly disclosed. Vendors should be prepared to ask directly about procurement gates during discovery.

On the renewal side, Item 17 outlines a successor franchise term of 5 years, available to franchisees in good standing who meet conditions including a business review, formal notice at least 3 months before expiration, substantial compliance with brand standards, a remodel or upgrade, and payment of a successor fee. Because the system currently has no franchised units, these renewal windows are not yet a source of tech-switching events. However, if PopUp Bagels begins franchising, the 10-year initial term and 5-year successor cycle will create predictable evaluation periods.

How to read the PopUp Bagels FDD

The 2025 PopUp Bagels FDD is embedded below. It is the single best source for verifying the unit count, executive names, tech mandates, and contractual terms that shape a vendor’s go-to-market strategy. For software sellers, the key sections are Item 1 (the franchisor and its executives), Item 11 (the mandated POS and any other required systems), Item 8 (procurement restrictions, if disclosed), and Item 17 (renewal and transfer conditions that trigger tech evaluations). If you are building a ranked target list of franchise systems, FranCloud can help you prioritize brands by tech mandate, decision-maker concentration, and unit growth.