Pitango Gelato

The vendor opportunity at Pitango Gelato

Pitango Gelato is a retail food concept with a tiny physical footprint: 6 total units, consisting of 5 company-owned locations and just 1 franchised outlet. The brand reported an Average Unit Volume of $562,002 in its 2025 FDD. For a software vendor, the immediate addressable market is that single franchised unit, though the five corporate stores represent a potential entry point if you can sell directly into HQ. The chain is headquartered in Maryland and lists no parent company, appearing to be independently owned. Year-over-year unit growth was not disclosed, suggesting a flat or nascent expansion trajectory.

Who controls software purchasing

The 2025 FDD identifies Noah Dan as the Manager. In an organization of this size, the Manager likely serves as the de facto technology buyer, evaluating any software that affects store operations, franchisee compliance, or back-office functions. There are no other executives on file, and no multi-unit operators are mapped in our corpus. This means your sales process is a single-threaded conversation with HQ. You are not navigating a complex buying committee or a network of influential franchisees; you are pitching one person who controls the tech stack for the entire system.

Mandated and current tech stack

Pitango Gelato mandates Toast by Toast, Inc. as its point-of-sale system. This is the only named technology vendor disclosed in the 2025 FDD. No other operational, accounting, inventory, or marketing platforms are listed as required or recommended. For vendors selling complementary software—such as loyalty, online ordering, or labor scheduling that integrates with Toast—this is a clear signal. For vendors selling competitive POS systems, the mandate means you are facing an entrenched incumbent with a system-wide requirement. The absence of other named tools suggests greenfield opportunities in areas like payroll, catering, or delivery management, but you will need to validate that need directly with Noah Dan.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract, so Pitango Gelato’s procurement rules—whether franchisees must buy from designated suppliers, choose from approved vendors, or operate with an open market—are not publicly disclosed. This lack of transparency means you should clarify purchasing restrictions early in your outreach. On the renewal side, the franchise agreement runs for an initial 10-year term, with the right to renew for up to two additional 10-year terms (20 years total), provided the franchisee meets the conditions outlined in Item 17. With only one franchised unit and no disclosed growth rate, contract-driven software evaluation windows will be rare and tied to that single operator’s renewal cycle. The corporate stores, however, may operate on a different procurement cadence entirely.

How to read the Pitango Gelato FDD

The full 2025 Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures that govern the franchise relationship, including the mandated technology requirements, fee structure, and renewal terms referenced above. For software vendors, the FDD is the single best source of truth on what the brand requires franchisees to buy and who controls those decisions. Review Item 11 (mandated tech) and Item 8 (procurement restrictions) carefully—though in this case, Item 8 was not extracted, so direct inquiry with HQ will be necessary. When you are ready to prioritize franchise brands by tech-stack fit, decision-maker accessibility, and unit growth, FranCloud can build you a ranked target list.