CareerPlugCareerPlug
Mandatorydards and general use of the software. The technical support for the software is provided by the QuickBooks hosting vendor. CareerPlug Recruiting Application We require you to use CareerPlug as the pr
From the filings
+46.154% units YoYHQ-led decisions
Pink Zebra Moving
Home servicesSoftware purchasing at Pink Zebra Moving is centrally influenced through franchisor mandates, with key decision-makers including CEO Ron Holt and President Lauren Bowen at the Alabama HQ. The system mandates Careerplug, QuickBooks by Intuit Inc., and SmartMoving, while also recommending Profit Keeper. The addressable market consists of 19 franchised units, with no company-owned locations disclosed.
For software vendors selling into US franchise brands.
Live signals
Total units
19
19 franchised
Unit growth YoY
+46.154%
vs prior filing
AUV
$479K
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$30K
per unit
Investment range
$128K–$261K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
3 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
QuickBooksIntuit
Mandatorymay offer a different Scheduling Software Service fee that is higher than our current price if we choose to require you to use our internal software product. 42 Pink Zebra Moving QuickBooks Accounting
SmartMovingSmartMoving
Mandatorynsing and/or maintenance fee(s) associated with any intranet or extranet described above (Franchise Agreement, Paragraph 10.6). Scheduling Software We currently require you to use SmartMoving as the s
FacebookMeta
anding page or other presence on the Internet through any social networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, L
Google AdsGoogle
s of the platform. For instance, Google Ads currently drafts your account in five hundred dollar ($500) increments. Once you reach a spend threshold of five hundred dollars ($500) Google Ads will auto
InstagramMeta
ough any social networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat,
IntuitIntuit
t. 42 Pink Zebra Moving QuickBooks Accounting Application We require you to use QuickBooks as the accounting application for your franchise. The software is owned and developed by Intuit and can be se
LinkedInLinkedIn
r presence on the Internet through any social networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, P
PinterestPinterest
nternet through any social networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram
SnapchatSnapchat
cial networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Snapchat, or any oth
TwitterX
e or other presence on the Internet through any social networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, LinkedIn, Y
YouTubeGoogle
on the Internet through any social networking site in connection with the operation of your Pink Zebra Moving business, including without limitation, Facebook, Twitter, LinkedIn, YouTube, Pinterest, I
ZebraZebra
pal business address is 505 20th Street North, Suite 1010, Birmingham, AL 35203. We are an Alabama Limited Liability Company which was formed August 14, 2020, to initiate the Pink Zebra Moving program
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 1 explicit no; 9 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesItem 11
We require you to use QuickBooks as the accounting application for your franchise.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We are the only supplier of trademark items.
Is there a franchisee advisory council, association or committee?
YesItem 11
There is no current dedicated Advertising Council, however, a Franchise Advisory Council was formed in February of 2025 and will act as dual Council until the Ad Fund reaches a gross income level of thirty thousand dollars ($30,000) per for a single quarter.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 8
We reserve the right to designate required source of supply for certain products and supplies that we may determine to be essential to our system and/or proprietary and we or an affiliate may be such a required source.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
We may receive rebates or other consideration from any other required or approved suppliers.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
5Item 8
approximately five percent (5%) to fifteen percent (15%) of all purchases and leases necessary to operate the franchised business after opening.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
Additionally, we will charge you a review fee of forty dollars ($40) per hour for our review of each new supplier submitted for our approval (see Item 6).
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you wish to submit a new supplier for approval of any vehicles, supplies, equipment, inventory or services, you will pay our cost to evaluate the proposed supplier which is currently forty dollars ($40) per hour.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
In order to maintain high quality standards, we will reserve the right to audit and monitor each of our franchisee’s locations at any time through physical or electronic access to all information of your computer systems and information referenced in this Item 11
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
The Manual may be amended or modified from time to time to reflect changes in our System.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 8
We must review and approve any proposed office location, as well as any lease associated with the proposed location, prior to your entering any lease for the proposed location.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Unless you obtain our prior written consent, you are prohibited from establishing or maintaining a separate website, or otherwise maintaining a splash page or landing page or other presence on the Internet through any social networking site in connection with the operation of your Pink Zebra Moving business
Is a minimum grand opening advertising spend required?
YesItem 7
For the first four (4) months of paid digital advertising, you will be required to spend the greater of two thousand and five hundred dollars ($2,500) or two and one-half cents ($0.025) times the number of 2025 census total population in your Protected Territory divided by twelve (12) for the first four (4) months…
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must spend the greater of two thousand and five hundred dollars ($2,500) or two and one-half cents ($0.025) times the number of 2025 census total population in your Protected Territory divided by twelve (12) for 39 Pink Zebra Moving the first four (4) months and thereafter, the greater of one thousand five…
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You may not use any supplier, service, product, supply, material, furnishing or equipment that we have not approved.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase your equipment, products, and supplies only from us or our approved suppliers as described in our Confidential Operations Manual.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Your semi-monthly Continuing License Fee will be debited by Electronic Funds Transfer (“EFT”) from your bank account.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Pink Zebra Moving business must always be staffed with at least one individual who has successfully completed the Branch Manager Training Program.
Must employees wear uniforms specified by the franchisor?
YesItem 8
Additionally, you must purchase all employee uniforms and marketing materials directly from us or an approved vendor.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently access, monitor, and retrieve any data you input or collect electronically, including access to your Computer System or for any other purpose we deem necessary.
Sales and CRM
Must the franchisee use a CRM system designated or approved by the franchisor?
YesItem 11
Scheduling Software We currently require you to use SmartMoving as the scheduling, booking, pricing, logistics and customer relations management software for your Pink Zebra Moving business.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 6
We will also charge you one hundred dollars ($100) per day in connection with any on- site visits or other assistance we provide to you at your request in connection with the establishment and/or operation of your Pink Zebra Moving business, and you will be responsible for all out-of-pocket expenses (including travel…
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 6
We hold an annual national conference for our System (the “Annual Conference”) and require that you attend this National Conference and pay us our registration fee, which is currently one thousand dollars ($1,000) for a single unit franchise and fifteen hundred dollars ($1,500) for a multi-territory franchise…
The filing answers no to 1 question
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Pink Zebra Moving
Pink Zebra Moving presents a compact but high-growth target for software vendors, with 19 franchised units and a 46.154% year-over-year unit growth rate. The system reported an Average Unit Volume (AUV) of $479,174.06 in its 2026 FDD. The operator base includes 20 mapped operators, six of whom are multi-unit owners, with the largest concentration of units in Texas (7) and Alabama (6). The unit-band split shows 14 single-unit operators and six operators with 2–9 units, meaning most purchasing decisions still flow through a small number of franchisees or directly through HQ. No company-owned locations are disclosed, making the franchisor the primary gatekeeper for system-wide technology standards.
Who controls software purchasing
Software purchasing authority sits at the corporate level in Birmingham, Alabama. The FDD lists Ron Holt as Chief Executive Officer and Lauren Bowen as President and General Counsel. Hayden Patton serves as Director of First Impressions, Bradford Edgy as Franchise Business Consultant, and David Bowen as Franchise Training and Development Manager. For a vendor selling operational or financial software, the likely buying center includes Ron Holt for strategic approval and Lauren Bowen for contractual and legal review. David Bowen’s training role suggests he may influence or evaluate tools that impact franchisee onboarding and ongoing compliance. The system’s small size means a direct conversation with the C-suite is not only possible but necessary.
Mandated and current tech stack
The 2026 FDD mandates three specific technology systems. Careerplug is required for hiring and recruiting. QuickBooks by Intuit Inc. is mandated for accounting. SmartMoving is mandated as the operational platform, likely covering CRM, estimating, and job management for the moving services vertical. Profit Keeper is named as a recommended system, presumably for financial benchmarking or profit analysis. This stack leaves clear whitespace for complementary tools: field-service dispatch optimization, customer communication platforms, reputation management, or specialized moving-industry inventory tracking. Any vendor pitching a replacement for QuickBooks or SmartMoving faces a high barrier, but add-on or integration-partner strategies are viable.
Procurement, renewals, and timing
Item 8 procurement restrictions were not extracted in the available data, but the existence of mandated vendors implies a designated-supplier framework for core software. Vendors should investigate whether the franchisor receives rebates or revenue shares from mandated providers, as this often locks in incumbents. On renewals, Item 17 states that franchisees in good standing may enter into a successor agreement, provided they meet gross revenue requirements, satisfy monetary obligations, complete training, and sign a new Franchise Agreement that may contain materially different terms. This renewal trigger—combined with a 10-year initial term—means the first major contract renewal wave is years away for existing units. However, the rapid unit growth rate means new franchisees are signing agreements and onboarding technology now, creating a continuous sales window for tools that support new location setup and training.
How to read the Pink Zebra Moving FDD
The 2026 Pink Zebra Moving Franchise Disclosure Document is the definitive source for understanding the system’s technology requirements, financial performance, and contractual obligations. Item 11 details the mandated and recommended technology platforms. Item 19 provides the financial performance representations, including the $479,174.06 AUV figure. Item 17 outlines the renewal conditions and the possibility of materially different successor agreements. The embedded PDF viewer below contains the full filing. Review these sections directly to validate the tech stack, identify any additional approved vendors not captured in this summary, and understand the franchisor’s enforcement mechanisms before building a pitch. For a ranked target list of franchise systems matched to your software category, FranCloud can help.
Questions vendors ask
Pink Zebra Moving, answered from the filing
CEO Ron Holt and President/General Counsel Lauren Bowen are the top executives. Given the mandated tech stack, purchasing decisions are centralized at HQ, with training managed by David Bowen.
The FDD mandates Careerplug for hiring, QuickBooks by Intuit Inc. for accounting, and SmartMoving for operations. Profit Keeper is also a recommended system.
There are 19 total units, all franchised. The system has grown 46% year-over-year, with a footprint concentrated in Texas (7), Alabama (6), and Michigan (3).
The specific procurement restrictions from Item 8 were not extracted in the available data. The presence of mandated technology vendors suggests a designated-supplier model for core software.
With a 10-year initial term and 46% unit growth, renewal windows are distant but new unit openings are active. Renewals require a successor agreement, potentially with materially different terms, creating future evaluation points.
The 2026 FDD is filed with state franchise regulators. You can review the full document in the embedded PDF viewer below to analyze the complete Item 11 technology obligations and Item 19 financial performance representations.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Pink Zebra Moving files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
17 operators run 20 mapped locations. 3 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit14
2–9 units3
Top states by locations
| TX | 5 |
|---|---|
| MI | 3 |
| AL | 3 |
| NC | 2 |
| MO | 2 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.