From the filings

HQ-led decisions

Penn Station

Quick service restaurant

Penn Station's headquarters mandates a complete North Key POS system and ItsaCheckmate, with a monthly North Key support contract required at every restaurant. The system spans 322 units, nearly all franchised, on a royalty tiered from 2% to 8% of monthly net sales.

For software vendors selling into US franchise brands.

Live signals

Total units
322
321 franchised
Unit growth YoY
-0.311%
vs prior filing
AUV
$815K
Item 19, 2024
Royalty
2%
of gross sales
Ad fund
2%
national + local
Initial fee
$25K
per unit
Investment range
$481K–$772K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing

Ongoing fee load

What the operator pays every month

The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.

4%of gross sales (FY2025)

Ongoing fees: 4% of gross sales (FY2025)Royalty 2%, Ad fund 2%. Total 4% of gross sales. Drawn against a 15% reference scale.

15% reference

Royalty 2%Ad fund 2%

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.

ItsaCheckmateItsaCheckmate
Mandatory
DeliveryItem 8

veloped integrations of the third-party service providers’ platforms and systems. You are required to enter separate contractual arrangements with and pay fees directly to each of ItsaCheckmate.com In

ezCaterezCater
DeliveryItem 8

nts with and pay fees directly to each of ItsaCheckmate.com Inc. and North Key for on-going services that facilitate the operation of these integrations. We made an agreement with ezCater, Inc. (refer

North Key SystemsNorth Key Systems
POSItem 8

commissions for their services that are payable by franchisees. ItsaCheckmate.com Inc. (referred to in this disclosure document as “Checkmate”) and our current POS system vendor, North Key Systems Inc

WorldpayWorldpay
PaymentsItem 8

he digital gift cards. All fees that may be payable by franchisees (and us for our company-owned Restaurant) for the digital gift card program will be paid directly to our vendor, WorldPay Integrated

Franchisor behaviours

What the franchisor requires

22 requirements the franchisor states in this filing, each in its own words; 4 explicit no's; 8 questions the text does not settle, which is not a no.

Accounting

Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?

Yes

Item 8

We require that you use a certified public accountant (or another accountant selected by you to which we have acquiesced after receiving your application to do so) to prepare financial reports and statements required to be completed under the terms of your Franchise Agreement.

Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?

Yes

Item 11

We have implemented a system which gives us (or our agents or contractors (currently North Key)) independent access (polling) to all daily and periodic sales, costs, financial, delivery, and certain other data collected by your Restaurant’s POS system directly from our headquarters (Franchise Agreement, Section 5.1.4).

How the franchisor buys

Is there a franchisee advisory council, association or committee?

Yes

Item 11

The Franchisee Advisory Council serves in an advisory capacity only, providing franchisee perspectives on a wide range of System matters, including advertising.

Does the franchisor reserve the right to change designated suppliers or systems at any time?

Yes

Item 8

We may change, effective immediately upon notice to you, the supplier or suppliers who are authorized or mandated by us for a given Restaurant Operational Item.

How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?

0

Item 8

During calendar year 2024, we did not derive revenue or other material consideration from your required purchases described in this Item 8 except the supplier rebates described below.

Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?

Yes

Item 8

During calendar year 2024, we received rebates from suppliers with whom we negotiated a purchase arrangement (including pricing terms) on behalf of the System (referred to in this disclosure document as “Supplier Funds”) approximately equal to $ 2,111,454.

Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?

95

Item 8

We estimate that the required purchases described in this Item 8 will constitute approximately 95% of the products and services that you will need to purchase to establish and operate your Penn Station Restaurant.

Can a franchisee propose a new supplier for the franchisor's approval?

Yes

Item 8

If you desire to purchase (or any supplier designated by you proposes to sell) (i) any Restaurant Operational Items not previously approved by us or (ii) any approved Restaurant Operational Items from a supplier who has not yet been authorized by us, then you must submit to us the Restaurant Operational Item (if…

Data and IT

Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?

Yes

Item 11

It is your obligation to ensure that your POS system meets applicable data security standards imposed by the card associations, any governmental authorities, and your insurers.

Franchise management

Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?

Yes

Item 11

Perform periodically Performance Evaluations of your Restaurant (Franchise Agreement, Section 5.1.4).

Can the franchisor change the operations manual and brand standards unilaterally?

Yes

Item 11

We have the right to modify our Operating Manual periodically and to supplement it with periodic bulletins.

Must the franchisor approve the franchisee's site or location before opening?

Yes

Item 11

You are responsible for selecting your site, but we have the ultimate right to decide whether to consent to or disapprove of any site.

Marketing

Is a minimum grand opening advertising spend required?

Yes

Item 7

We require you to spend up to $10,000 for Grand Opening Advertising.

Must the franchisee participate in a regional advertising cooperative when one exists?

Yes

Item 11

then you must participate in that advertising cooperative and pay your required contribution to the cooperative

Operations

Must the franchisee buy products from a designated distributor?

Yes

Item 8

We mandate the use of certain authorized suppliers, including manufacturers, for selected Restaurant Operational Items.

Must equipment be purchased from designated or approved suppliers?

Yes

Item 8

If you propose to purchase any item of the Restaurant Improvements which is equipment (large or small) or signage from any supplier who has not been previously authorized by us, then you must seek our consent to use that supplier in the same manner discussed earlier in this Item 8.

Payments

Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?

Yes

Item 6

Penn Station collects certain fees and payments owing to Penn Station or P.S. National Fund by electronic debit (e.g., automated clearinghouse transactions).

People

Does the franchisor require minimum staffing levels or specific roles?

Yes

Item 15

If you own more than one Penn Station Franchise, then you must use a separate qualified General Manager to be the on-site supervisor of the operation of each of your Restaurants in accordance with your Franchise Agreements.

Point of sale

Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?

Yes

Item 11

You must purchase and maintain a complete North Key POS system, which meets our current specifications, for your Restaurants (Franchise Agreement, Section 1.3.2).

Does the franchisor have independent access to the data in the franchisee's POS or computer system?

Yes

Item 11

We have implemented a system which gives us (or our agents or contractors (currently North Key)) independent access (polling) to all daily and periodic sales, costs, financial, delivery, and certain other data collected by your Restaurant’s POS system directly from our headquarters (Franchise Agreement, Section 5.1.4).

Training

Can the franchisor charge the franchisee for additional, refresher or remedial training?

Yes

Item 6

If we determine, as part of our testing process, that the General Manager you trained needs additional training, we may require you, at your cost, to send the General Manager to a Restaurant selected by us for additional training.

Is attendance at an annual convention or conference mandatory for the franchisee?

Yes

Item 11

In addition to the annual, general conference of all franchisees that your Managing Owner must attend, your Managing Owner, Operations Director, and General Manager(s) must attend an annual summary meeting.

The filing answers no to 4 questions
  • Is the franchisor or an affiliate itself a supplier of required products, services or systems?Item 8
  • Does the franchisor charge a fee to evaluate a proposed supplier?Item 8
  • Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?Item 6
  • Must the franchisee participate in a customer loyalty or rewards program?Item 8

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
  2. 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
  3. Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.

The vendor opportunity at Penn Station

Penn Station reports an Item 19 figure of $815,155 for restaurants open all of 2024 — 312 franchised and 1 company-owned; 6 restaurants that opened during the year are not included. The system spans 322 units, 321 of them franchised. The operator footprint maps 102 operators (48 multi-unit) across roughly 317 located units, led by OH, IN, KY, MO, and TN. Franchised outlets fell 0.3% year over year.

Who controls software purchasing

CEO Jeffrey J. Osterfeld leads the headquarters team that designates the Computer System every restaurant must run. Franchisees must purchase and maintain a complete North Key POS system meeting Penn Station's current specifications, and obtain a monthly service and support arrangement from North Key for the software that operates it.

Tech named in the FDD, and what is actually required

North Key's POS system is required by name, with its monthly support contract. ItsaCheckmate is mandated. Franchisees must also purchase the SonicWALL Router and its annual managed-security and gateway-security contract, currently provided by Cerdant, Inc. Sparkfly and Iterable are mandated for guest engagement and communication software, and Mobile Exposure is the selected email-program vendor. ezCater and Worldpay are named in the filing.

Procurement, renewals, and timing

Item 8 runs an approved-supplier list: franchisees must buy Restaurant Operational Items from mandated authorized suppliers — one national food-service distributor for food, produce, bread, paper, and janitorial supplies, and one national supplier for fountain beverages — with an approved-list or consent process for other items. The royalty runs 2% to 8% of monthly net sales, tiered by sales level, on a 10-year initial term, with a single 10-year renewal available to franchisees who signed after January 1, 2025.

How to read the Penn Station FDD

The embedded viewer below carries Penn Station's 2025 Franchise Disclosure Document, including the Item 8 and Item 11 language summarized above.

Talk to FranCloud for a ranked list of franchise systems like Penn Station where the technology mandate and procurement structure line up with your product.

Questions vendors ask

Penn Station, answered from the filing

CEO Jeffrey J. Osterfeld leads the headquarters team that designates the required North Key POS system and the SonicWALL Router vendor Cerdant, Inc. supports.
Penn Station obliges franchisees to run a complete North Key POS system, with a monthly North Key support contract, plus a SonicWALL Router and its annual Cerdant, Inc. security contract, ItsaCheckmate, and Sparkfly and Iterable guest engagement software. ezCater and Worldpay are also named in the filing.
The system counts 322 fast-casual units, 321 of them franchised.
Item 8 runs an approved-supplier list: franchisees must buy Restaurant Operational Items from mandated authorized suppliers, including one national food distributor and one national fountain-beverage supplier, with an alternative-supplier request process for other items.
The initial term runs 10 years, with franchisees who signed after January 1, 2025 eligible for a single 10-year renewal if in good standing and their lease remains in effect — the natural point to revisit the tech stack.
The embedded PDF viewer below carries Penn Station's 2025 Franchise Disclosure Document.
Source

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The brands you can actually sell into, from the filings.

Operator footprint

Who runs the locations

102 operators run 317 mapped locations. 48 of them are multi-unit. Aggregate counts from the filing; no names.

Operators by units owned

Single-unit54
2–9 units41
10–24 units7

Top states by locations

OH112
IN53
KY51
MO22
TN16

Related Quick service restaurant brands

Primary franchise filings · updated September 2026. Every figure is source-traceable and QA-checked.