Headquarters picks the point of sale
The filing makes headquarters the decision point for a POS, not the owners.
Franchise agreement · 2026 filingFrom the filings · Quick service restaurant
Peet's Coffee franchise
196 locations. Headquarters picks the POS, the card processor and the loyalty program.
Total investment
$1.03M to $1.70M
Item 7
Locations
196
Item 20
Average revenue
$1.49M
per location, 2025
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For software vendors selling into US franchise brands.
Fees and terms
What a franchisee signs up for
Initial fee
$35K
Item 5 · per location
Royalty
6%
Item 6 · full terms unconfirmed
Tech fee
$500/mo
Item 6
Term
10 years
Item 17
Franchised
0%
Item 20 · 0 of 196
For vendors
What decides a sale into Peet's Coffee
Suppliers come from an approved list
Owners buy from approved suppliers, and a new supplier needs headquarters' approval first.
Item 8 · 2026 filingThe account brief
The rest of the filing, read for your product
We keep the detail off this page. Tell us what you sell, and an analyst sends the full brief for Peet's Coffee, with the clauses that matter to you.
- Who decides at headquartersThe technology, operations and finance leads, by role and name
- 24 requirements the filing setsEach with the franchisor's own sentence
Source
Read the filing itself
Read the original document for the filing figures and their terms, page by page. Buy the original PDF to download, search, and annotate it.
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Answered from the filing
Peet's Coffee franchise questions
How much does a Peet's Coffee franchise cost?
The 2026 FDD puts the total investment at $1,035,000 to $1,697,000, including a $35,000 initial fee.
How many Peet's Coffee locations are there?
The 2026 FDD lists 196 locations, 0 of them franchised and 196 run by the company.
Who owns Peet's Coffee?
Keurig Dr Pepper Inc. is the parent company of Peet's Coffee.
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Tell me when Peet's Coffee refiles
Primary franchise filings · updated June 2026. Read the original filing for definitions, conditions, and qualifications.