The vendor opportunity at Overtime Athletics
Overtime Athletics operates a youth-services franchise system with 49 total units, all of which are franchised. The system has no company-owned locations on file. With a year-over-year unit growth rate of 19.5%, the brand is expanding, though the total addressable market for a software vendor remains modest at 49 locations. The operator footprint is entirely single-unit franchisees—22 mapped operators run roughly 22 located units, with no multi-unit owners recorded. The top states by operator count are California (5), Florida (3), Colorado (2), Maryland (2), and Louisiana (2). The brand appears to be independently owned, with no parent company listed in the FDD.
Who controls software purchasing
Technology purchasing decisions are centralized at the headquarters level. The 2025 Franchise Disclosure Document names Chris Whelan as Chief Executive Officer and Chris Horich as Chief Operating Officer. For a vendor selling into this system, these are the executives who would evaluate and approve any system-wide software deployment. Because every franchisee is a single-unit operator, there is no multi-unit owner with independent purchasing power or a separate technology budget that a vendor could target outside of the HQ-driven process.
Mandated and current tech stack
The only technology explicitly mandated in the FDD is the OTA Hub platform. The document does not name any other specific point-of-sale, scheduling, or operational software vendors as required or recommended. For a software vendor, this represents a landscape where the proprietary hub is the center of operations, and any complementary tool would need to integrate with or replace that mandated system. The absence of other named vendors means the full scope of the current tech stack beyond OTA Hub is not publicly disclosed in the most recent FDD.
Procurement, renewals, and timing
The procurement model is not clearly defined in the available FDD data. Item 8, which typically specifies whether franchisees must buy from designated suppliers or can choose from approved vendors, did not yield an extract in this filing. This lack of a procurement signal means a vendor should clarify early in conversations whether the franchisor maintains a closed supplier list or allows franchisee discretion.
The franchise agreement runs for an initial term of 10 years, with a single 10-year renewal option. Renewal is contingent on not being in default and requires signing a new franchise agreement—which the FDD notes may contain terms that materially differ from the original—along with a general release and a renewal fee. These renewal events, though infrequent, are the most likely windows when a system-wide technology reassessment could occur. The royalty rate is 2.0% of gross revenue, though average unit volume is not disclosed in the FDD.
How to read the Overtime Athletics FDD
The full 2025 FDD provides the legal and operational detail a vendor needs to build a business case, including any financial performance representations in Item 19 and the complete list of technology obligations in Item 11. The embedded viewer below contains the entire filing. For a ranked target list of franchise systems that match your software's ideal customer profile, FranCloud can help.