FacebookMeta
may pay for preparing and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram,
From the filings
+6.667% units YoYHQ-led decisions
Otto Restaurant
Quick service restaurantSoftware purchasing decisions at Otto Restaurant are controlled at the headquarters level by executives including President Lucyna Gloria and VP of Operations Jason Alonzi. The brand mandates a specific point-of-sale system across its 29 locations. With an average unit volume of $2,205,263 and a 6.7% year-over-year unit growth rate, the addressable market is small but expanding, currently concentrated in Maine.
For software vendors selling into US franchise brands.
Live signals
Total units
29
16 franchised
Unit growth YoY
+6.667%
vs prior filing
AUV
$2.21M
Item 19, 2025
Royalty
5%
of gross sales
Ad fund
2%
national + local
Initial fee
$45K
per unit
Investment range
$184K–$1.09M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
7%of gross sales (FY2026)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
or preparing and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, Pinterest
PinterestPinterest
g and producing video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, Pinterest and Yelp);
YelpYelp
g video, audio, and written materials and electronic media; costs associated with inbound marketing channels and providers (for example, Google, Facebook, Instagram, Pinterest and Yelp); developing, i
Franchisor behaviours
What the franchisor requires
25 requirements the franchisor states in this filing, each in its own words; 2 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have independent, unlimited access to the information generated by the Computer System, and there are no contractual limitations on our right to do so.
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
Currently, Otto Portland LLC is the only approved supplier of gift cards, uniforms, and merchandise.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We reserve the right to change the Computer System at any time.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
889201Item 8
During the 2025 fiscal year, Otto Portland received $889,201 in revenue from franchisee purchases of products or services, including revenue from franchisee purchases of dough purchased indirectly through a designated supplier.
Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?
YesItem 8
Under these arrangements, we may receive rebates or marketing or promotional allowances from certain suppliers based on franchisees’ purchases of their products.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
70Item 8
Collectively, the purchases and leases described above are approximately 5-15% of your overall purchases and leases in establishing the Restaurant and 70-80% of your overall purchases and leases in operating the Restaurant.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
We may charge you our actual costs of inspection and testing of products in connection with our evaluation and approval or disapproval of proposed suppliers.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If we institute any type of restrictive sourcing program (which we have already done for Proprietary Products and may do so for other items) and you want to use any item or service that we have not yet evaluated or to buy or lease from a supplier that we have not yet approved or designated, you first must send us…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
Inspect the Restaurant and observe the Restaurant’s operations to help you comply with the Franchise Agreement and all System Standards.
Can the franchisor change the operations manual and brand standards unilaterally?
YesItem 11
We may modify the Operations Manual periodically to reflect changes in System Standards.
Must the franchisor approve the franchisee's site or location before opening?
YesItem 11
You must submit a proposed site within the Designated Area, along with all related materials, for our approval no later than 30 days after the date the Franchise Agreement is signed, if the location was not agreed upon prior to signing, and obtain our approval of an acceptable site within the Designated Area no later…
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesItem 11
Except as approved by us in writing, you may not develop, maintain, or authorize any website, domain name, email address, social media account, or other online, electronic, virtual or digital presence of any kind (“Online Presence”) that displays any of the Marks, promotes or advertises your Restaurant, links to any…
Is a minimum grand opening advertising spend required?
YesItem 7
Third-party Advertising (11) must be spent Advertising during the 2 Sources months after opening Training $2,500 to $8,000
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
you must, during the second month of the Term and in all subsequent months, spend a minimum of 0.5% of the Restaurant’s prior month’s Gross Sales to advertise and promote the Restaurant.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
(5) purchase or lease, and install, if applicable, according to our specifications, all required fixtures, furniture, vehicles (in connection with providing delivery and catering services), equipment (including a required or recommended computer, facsimile, point-of- sale, and other electronic information systems and…
Must the franchisee participate in a regional advertising cooperative when one exists?
YesItem 11
If we establish a Cooperative Program for the geographic area in which the Restaurant is located, you must sign the documents we require to become a member of the Cooperative Program and participate in the Cooperative Program as those documents require.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
For Menu Items, Operating Assets, food and beverage products and all materials, containers, cartons, bags, boxes, napkins, and other paper goods and packaging, you may be required to purchase 17 Otto Franchising LLC 2026 FDD 1601.002.001/454509 only from us, our affiliates, or our designated third-party suppliers.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
Currently, you must purchase your point-of-sale system, digital menu boards, networking services, and delivery dispatching services from designated suppliers.
Payments
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
We will debit the EDTA for these amounts on their due dates.
People
Does the franchisor require minimum staffing levels or specific roles?
YesItem 15
The Restaurant must at all times be under the full-time direct, on-premises management of a Restaurant Manager we have approved and the supervision of you (or your Managing Owner).
Must employees wear uniforms specified by the franchisor?
YesItem 8
Currently, Otto Portland LLC is the only approved supplier of gift cards, uniforms, and merchandise.
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
Currently, you must purchase your point-of-sale system, digital menu boards, networking services, and delivery dispatching services from designated suppliers.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have independent, unlimited access to the information generated by the Computer System, and there are no contractual limitations on our right to do so.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesItem 11
We may charge reasonable fees for such additional training, as well as for additional training programs we may 30 Otto Franchising LLC 2026 FDD 1601.002.001/454509 require or offer during the franchise term.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
Besides attending these courses, we may require you (or your Managing Owner) to attend an annual national meeting of all Otto Restaurant franchise owners at a location we designate.
The filing answers no to 2 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Franchise agreement
- Is there a franchisee advisory council, association or committee?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisor's owner/CEO decides; an ops or franchise-development lead may evaluate.
VP SalesHead of SalesCROSales Director
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- 82.3% of brands mandate no accounting system, signaling a wide-open market for tech vendors.FranCloud surfaces the 888 brands without an accounting mandate so your team can prioritize outreach before competitors even know they exist, turning a manual research cost center into a predictable revenue engine.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
The vendor opportunity at Otto Restaurant
Otto Restaurant is a small quick-service restaurant brand headquartered in Maine with 29 total units, 16 of which are franchised. The system generated an average unit volume of $2,205,263 in the latest filing. Year-over-year unit growth sits at 6.7%, signaling a brand in expansion mode. For software vendors, the total addressable market is limited to these 29 locations, but the presence of company-owned stores (13) alongside franchised units means a single HQ relationship can unlock the entire system. The operator base is not fragmented: the FDD maps only one operator across approximately one located unit, with no multi-unit operators on file. This suggests a tightly controlled network where corporate influence over technology decisions is absolute.
Who controls software purchasing
The Item 1 disclosure names the key executives: Lucyna Gloria serves as President, with Anthony Allen and Mike Keon listed as Co-Founders. Jason Alonzi holds the title of Vice President of Operations, and Eric Shepherd is the Director of Marketing and Communication. In a system of this size, the VP of Operations and the President are the most likely approvers for operational software. There is no CIO or CTO named, which is typical for a sub-30-unit chain. A vendor’s path to a deal runs directly through this small leadership group. The absence of a parent company confirms that Otto Restaurant is independently owned, so no external corporate entity influences the tech stack.
Mandated and current tech stack
The FDD mandates a point-of-sale system for all franchisees. The specific vendor is not disclosed in the filing, which is common when the franchisor wants to retain flexibility or avoid publicizing commercial relationships. No other operational or back-office systems are listed as mandated or recommended. This means the brand is likely under-penetrated by software, creating a greenfield opportunity for vendors in areas like online ordering, loyalty, labor scheduling, and inventory management. The marketing leadership under Eric Shepherd may also have unmet needs around customer engagement platforms.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, so the procurement model—whether designated supplier, approved supplier, or open—is not publicly defined. Vendors should assume a closed or highly controlled process given the HQ-centric decision-making. The franchise agreement runs for an initial term of 10 years. Item 17 outlines two successor terms of 5 years each, contingent on full compliance, a renewal fee, and a remodel to then-current standards. Critically, the successor agreement may contain materially different terms, including reduced territory and increased fees. These renewal events, occurring at the 10-year and 15-year marks, are natural triggers for technology re-evaluation. With a 5% royalty rate, franchisee margins may support software investment, but the franchisor’s mandate power means the sale must be made to HQ, not to individual operators.
How to read the Otto Restaurant FDD
The full 2026 Franchise Disclosure Document is embedded below. Focus your review on Item 1 (executives), Item 11 (mandated systems), and Item 17 (renewal conditions) to validate the decision-maker list and identify any undisclosed technology requirements. The filing confirms a small, Maine-based system with no multi-unit complexity, making it an accessible target for vendors who can demonstrate value to a hands-on leadership team. For a ranked list of franchise brands that match your ideal customer profile, talk to FranCloud.
Questions vendors ask
Otto Restaurant, answered from the filing
The buying center includes President Lucyna Gloria and VP of Operations Jason Alonzi. As a small, HQ-controlled chain, operational software decisions likely require approval from this leadership team.
The FDD mandates a specific point-of-sale system for all franchisees. The vendor name is not disclosed in the filing, requiring direct discovery during your sales process.
There are 29 total units: 16 franchised and 13 company-owned. This is a small, emerging quick-service restaurant concept with a footprint concentrated in Maine.
The procurement model is not detailed in the most recent FDD. The document contains no extract from Item 8, leaving supplier designation rules undisclosed.
With a 10-year initial term and two 5-year successor terms requiring a remodel and new agreement, renewal events create natural re-evaluation points for mandated technology systems.
The 2026 FDD is filed with state franchise regulators. You can review the embedded PDF viewer below to analyze the full disclosure document directly.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Otto Restaurant files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
1 operators run 1 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit1
Top states by locations
| ME | 1 |
|---|
Related Quick service restaurant brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.