ORANGE LEAF FC

The vendor opportunity at Orange Leaf FC

Orange Leaf FC is a quick-service restaurant franchise headquartered in Texas with 61 total units, all of which are franchised. The system has no company-owned locations, meaning every unit is operated by a franchisee. For software vendors, the addressable market is precisely those 61 locations. The franchise is not part of a larger parent company and appears independently owned. Growth metrics are not disclosed in the most recent FDD, but the existing footprint spans Texas, Indiana, and Iowa, with Texas hosting the largest concentration at 4 units.

The operator base is fragmented: all 7 mapped operators are single-unit franchisees, with no multi-unit operators recorded. This structure means that while franchisees run day-to-day operations, technology mandates and purchasing decisions flow from the franchisor. Vendors should approach this as an HQ-driven sale rather than a multi-unit operator sale.

Who controls software purchasing

The 2026 FDD identifies the executive team at Orange Leaf FC. Sherif Mityas serves as Chief Executive Officer, and Roberto De Angelis holds the title of Chief Experience Officer. These roles suggest that technology decisions—especially those affecting customer experience and operations—are made at the C-suite level. Dawn Petite, President, and Rick Brown, Chief Financial Officer, are also listed, indicating financial and operational sign-off likely sits with this group. There is no dedicated CIO or CTO named in the FDD, but the Chief Experience Officer role is a strong signal for vendor engagement on customer-facing and operational platforms.

Because the franchise system is fully franchised with no multi-unit operators, franchisees are unlikely to have independent purchasing authority for core technology. The mandated systems listed in the FDD reinforce this centralized control.

Mandated and current tech stack

Orange Leaf FC mandates two specific technology systems across all franchise locations. Lunchbox is required for online ordering and digital engagement. Revel point of sale, provided by Revel Systems, Inc., is mandated for in-store POS. These mandates are disclosed in the 2026 FDD and apply to all 61 units. No other mandated or recommended systems are listed, which means there may be gaps in areas like payroll, inventory, or loyalty where vendors can position complementary solutions—provided they integrate with the existing mandated stack.

Procurement, renewals, and timing

The FDD does not include an Item 8 extract detailing procurement or supply chain requirements. This means the franchisor's policy on designated vs. approved suppliers for technology is not publicly known. Vendors should inquire directly about any preferred vendor programs or integration requirements during the sales process.

Renewal terms offer a potential window for technology re-evaluation. The initial franchise agreement runs for 10 years. Franchisees in good standing may renew for two additional consecutive five-year terms, but they must notify the franchisor 12 to 24 months before expiration. They must also sign the then-current Franchise Agreement, which may include materially different terms, higher fees, and updated technology or refurbishment standards. This creates a natural inflection point where new software mandates or upgrades could be introduced across the system.

How to read the Orange Leaf FC FDD

The full Orange Leaf FC Franchise Disclosure Document is embedded below. It contains the legal and operational disclosures franchisors must provide to prospective franchisees, including Item 11 (franchisor's assistance, advertising, computer systems, and training) and Item 17 (renewal, termination, transfer, and dispute resolution). For software vendors, these sections are the most relevant for understanding technology mandates, support obligations, and contract cycles. The document is filed with state franchise regulators and reflects disclosures current as of 2026.

If you need a ranked target list of franchise systems aligned with your software category, FranCloud can help you prioritize based on tech stack, decision-maker access, and unit growth.