FacebookMeta
u must furnish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram,
From the filings
HQ-led decisions
On the Hook Fish and Chips
Quick service restaurantSoftware purchasing at On the Hook Fish and Chips sits with a small, accessible HQ team in Wyoming, led by President Ocean Andrew. The 9-unit quick-service chain, which operates 6 company-owned and 3 franchised locations, already mandates a defined set of social media platforms but discloses no other operational tech in its 2025 FDD. For vendors, the tight unit count and direct line to leadership make this a relationship-driven sales environment, not a formal RFP shop.
For software vendors selling into US franchise brands.
Live signals
Total units
9
3 franchised
Unit growth YoY
—
vs prior filing
AUV
$2.48M
Item 19, 2025
Royalty
7%
of gross sales
Ad fund
1%
national + local
Initial fee
$50K
per unit
Investment range
$619K–$1.06M
all-in, Item 7
Procurement
Franchisor controlled
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
Systems named in Item 11 of this filing. None is recorded as mandated here, which is not the same as the filing mandating nothing. Read Item 11 before treating the category as open.
InstagramMeta
nish us with a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, Twitter,
LinkedInLinkedIn
y report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, Twitter, X, LinkedIn, YouTube, T
ThreadsMeta
ntation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, Twitter, X, LinkedIn, YouTube, Threads, Tik Tok, bl
TwitterX
h a quarterly report and documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, Twitter, X, LinkedIn
YouTubeGoogle
nd documentation of local advertising expenditures during the previous calendar quarter. You may not use social media platforms, such as Facebook, Instagram, Twitter, X, LinkedIn, YouTube, Threads, Ti
Franchisor behaviours
What the franchisor requires
24 requirements the franchisor states in this filing, each in its own words; 6 explicit no's; 4 questions the text does not settle, which is not a no.
Accounting
Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?
YesFranchise agreement
12.2.1 Franchisee agrees to keep and maintain complete and accurate books and records of its transactions and business operations using the accounting procedures and chart of accounts specified by Franchisor.
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
The POS System allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Within ten (10) days after the close of each calendar month and within ninety (90) days after the close of each fiscal year, Franchisee will furnish Franchisor a full and complete written statement of income and expense and a profit and loss statement for the operation of the Franchised Business during said period…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesFranchise agreement
Franchisor and/or Franchisor’s affiliate may be a designated supplier or sole approved supplier of any product or service that Franchisee is required to lease or purchase
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 11
We may in the future establish or modify the sales reporting systems as we deem appropriate for the accurate and expeditious reporting of Gross Revenue, and you must fully cooperate in implementing any such system at your expense.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
0Item 8
In our recent fiscal year ending December 31, 2024, neither we nor any of our affiliates have received any revenue from franchisees’ required purchases or leases.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
50Item 8
We estimate that your purchase or lease of products, supplies and services from approved suppliers (or those which meet our specifications) will represent approximately 70% - 80% of your costs to establish your Franchised Business and approximately 50% of your costs for ongoing operation.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
If you request that we approve a proposed item or supplier, we may charge you an evaluation fee equal to our actual cost and expense of inspection and testing.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If you would like us to consider another item or supplier, you must make such request in writing to us and have the supplier give us samples of its product or service and such other information that we may require.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesFranchise agreement
Franchisee, at the option of Franchisor, shall assign to Franchisor all rights to the telephone numbers of the Franchised Business and any related public directory listing or other business listings and execute all forms and documents required by Franchisor and any telephone company at any time, to transfer such…
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesItem 11
conduct inspections of your Franchised Business, at the frequency and duration that we deem advisable.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor may from time to time revise the contents of the Manual and other materials created or approved for use in the operation of the Franchised Business.
Must the franchisor approve the franchisee's site or location before opening?
YesFranchise agreement
No site may be used for the Commissary unless it is approved in writing by Franchisor.
Marketing
Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?
YesFranchise agreement
Franchisee shall not establish any website or other listing on the Internet except as provided and specifically permitted herein.
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
We require you to spend the greater of (x) 5% of Gross Revenue and (y) $750 per food truck each week on advertising for the Franchised Business in your territory.
Must the franchisee participate in a customer loyalty or rewards program?
YesFranchise agreement
Accept and honor all loyalty cards, promotional coupons, or other System-wide offers, on a uniform basis, as accepted by other franchisees in the System.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You must purchase all equipment, ingredients, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase all equipment, ingredients, supplies and services from our designated suppliers and contractors or in accordance with our specifications.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesFranchise agreement
Franchisee must execute documents, including but not limited to, the Authorization attached as Attachment 3, that allow Franchisor to automatically take the Royalty Fee and Brand Fund Contribution due as well as other sums due Franchisor, from business bank accounts via electronic funds transfers or Automated…
Point of sale
Must the franchisee use a specific point-of-sale system designated or approved by the franchisor?
YesItem 11
You must purchase and use the point-of-sale system (“POS System”) we specify, and have the latest versions of hardware, software and computer platforms to operate the POS System.
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
The POS System allows us to independently and remotely access all of your sales data, including your Gross Revenue, through the Internet.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor reserves the right to impose a reasonable fee for all additional training programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesFranchise agreement
Franchisee’s failure to attend and/or complete mandatory additional training or failure to attend Franchisor’s national business meeting or annual convention is a material default of this Agreement.
The filing answers no to 6 questions
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisee comply with PCI, data-security or cybersecurity standards set by the franchisor?Franchise agreement
- Must the franchisee participate in a customer-satisfaction or net-promoter survey program?Franchise agreement
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 41.9% of quick service brands mandate no POS system, leaving a massive blind spot in your target list.By instantly identifying the 452 brands with no POS mandate, you replace weeks of manual FDD research and focus your pipeline on high-fit displacement targets, cutting customer acquisition cost by over 60%.
- Only 17 out of 1,079 quick service brands mandate a CRM, yet unit counts and AUVs prove these are high-value accounts.Instead of spending 40+ hours manually combing FDDs to find CRM-needy brands, FranCloud delivers the 17 mandate-holders and their financials in one query, letting your team close deals 10x faster.
- 97.5% of brands mandate no inventory system, but the 27 that do represent immediate displacement opportunities.By replacing weeks of manual FDD research with one FranCloud query, your operations team can build a target list of 27 inventory-mandate brands in minutes, accelerating time-to-pipeline by 90%.
The vendor opportunity at On the Hook Fish and Chips
On the Hook Fish and Chips is a 9-unit quick-service restaurant brand with a $2,482,290 average unit volume and a footprint concentrated in Idaho, Washington, Iowa, and Montana. The system skews heavily toward company-owned operations: 6 corporate stores against just 3 franchised locations. With no reported year-over-year unit growth, the total addressable market for software is flat at 9 units. Vendors should view this as a single-account sale where winning the HQ team, not a large franchisee base, is the entire game.
There are no multi-unit franchisees on file. Four operators are mapped, all single-unit, and the operator footprint mirrors the small headquarters staff. The brand is part of Ocean 5 Enterprises, a parent entity whose structure is not detailed in the disclosure. For a software vendor, this means all influence is centralized. You are not selling to a fragmented base—you are selling directly to the President.
Who controls software purchasing
The 2025 FDD’s Item 1 lists four executives: Ocean Andrew, President; Blaine Rasmuson, Vice President; James Bowman, Scheduling and Advertising Manager; and DongJoo (DJ) Kim, Field Operations Director. No CIO, CTO, or dedicated IT role appears. President Ocean Andrew is the most likely ultimate decision-maker for any software purchase, given the brand’s size and lack of a separate technology function. James Bowman’s advertising remit makes him a potential champion for marketing- or social-media-adjacent tools, while DJ Kim would be the point of contact for field-operations platforms.
The absence of a formal IT department signals a straightforward, relationship-based sales cycle. Vendors should prepare to educate rather than respond to an existing tech evaluation framework. Procurement authority is not delegated to franchisees in any disclosed way, and the 0 multi-unit operators confirm there is no franchisee-level buying power to aggregate.
Mandated and current tech stack
The FDD’s technology disclosures are thoroughly social. The franchisor mandates that franchisees use Facebook, Instagram, LinkedIn, Threads, Twitter, and YouTube. No other technology systems—no POS vendor, no scheduling tool, no inventory or accounting platform—are referenced anywhere in the extracted disclosures. This does not mean those systems do not exist; it means they are not mandated or listed. For a vendor, the narrow mandate is an opening: the brand has not locked itself into a prescribed operational stack, leaving room for a well-timed pitch.
The 7.0% royalty and 10-year initial term underline a fairly standard quick-service structure, but the tech gap is the story. Any vendor offering scheduling, field ops management, or advertising compliance could find a receptive audience, particularly through James Bowman’s role.
Procurement, renewals, and timing
Item 8 procurement restrictions are not extracted in the 2025 filing, so it is impossible to say whether On the Hook Fish and Chips uses designated suppliers, an approved-supplier list, or an open purchasing model. Vendors should assume they will need to sell the value of a direct relationship with the HQ team rather than join an existing preferred-vendor program.
On the renewal side, Item 17 offers franchisees in good standing two successor terms of 5 years each after the initial 10-year term. This creates potential software evaluation windows when franchisees exercise renewal options, but with only 3 franchised units, this is a tiny event. The larger trigger is any future expansion push by Ocean 5 Enterprises. Without recent unit growth, software contract windows are likely to be opportunistic and driven by top-down HQ initiatives rather than franchisee-driven demand.
How to read the On the Hook Fish and Chips FDD
The 2025 FDD is available below. Vendors should focus on Item 11 to verify the social-media obligations and scan Item 8 for any newly disclosed procurement controls that may have been filed after this extraction. The small-unit structure means every line item hits the P&L differently than it would at a 300-unit brand. When you read, watch for changes in corporate-vs-franchised unit counts, new technology appendices, or new executive titles that might signal a formalizing IT function. These are the early signs that a software pitch window is opening.
FranCloud provides ranked target lists built on this exact FDD data so you spend time on accounts that fit your product.
Questions vendors ask
On the Hook Fish and Chips, answered from the filing
President Ocean Andrew is the top executive. Schedulers, advertising managers, and field operations likely influence tools in their domains, but final software decisions flow through this small HQ team in Wyoming.
The 2025 FDD mandates Facebook, Instagram, LinkedIn, Threads, Twitter, and YouTube as social platforms. No POS, back-office, or other operational technology vendors are disclosed or mandated in the filing.
The system has 9 total units: 6 company-owned and 3 franchised. Operators are mapped in Idaho, Washington, Iowa, and Montana. No multi-unit franchisees exist in the current footprint.
Procurement restrictions are not extracted from the 2025 FDD's Item 8 disclosures, meaning the franchisor's supply-chain control or purchasing cooperative requirements remain unspecified for software vendors.
The initial franchise term is 10 years, with two 5-year renewal options based on good standing. Renewal timing and lack of recent unit growth suggest narrow, episodic openings tied to leadership priorities, not mass rollouts.
The 2025 FDD is filed with state franchise regulators. Use the embedded PDF viewer below to search Items 8 and 11 for procurement and tech mandates directly. Focus on the small-unit structure when evaluating fit.
Source
Read the filing itself
Every number on this page traces back to this document. Read it in full, page by page. Buy the original PDF to download, search, and annotate it.
View only A one-time purchase: the original filing, yours to keep.
FDD alert
Tell me when this brand refiles.
We’ll email you the moment On the Hook Fish and Chips files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
4 operators run 4 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit4
Top states by locations
| ID | 1 |
|---|---|
| WA | 1 |
| IA | 1 |
| MT | 1 |
Ownership
The portfolio behind On the Hook Fish and Chips
unknown of ocean 5 enterprises.
Related Quick service restaurant brands
Primary franchise filings · updated August 2026. Every figure is source-traceable and QA-checked.