FacebookMeta
Mandatorycations sent out via these channels. If you have more than one Franchised Business, you must set up separate and distinct Social Media accounts for each Franchised Business (i.e., Facebook, Instagram,
From the filings
+8.333% units YoYHQ-led decisions
Oh Deer
Home servicesSoftware purchasing at Oh Deer is controlled at the headquarters level, where President Colleen Upham and VP of Franchise Development Jereme Shelton oversee a tightly mandated tech stack. The brand currently operates 15 total units (13 franchised, 2 company-owned) and mandates specific platforms for field-service quoting, accounting, and routing. For vendors, this represents a small but concentrated addressable market with a clear, top-down procurement signal.
For software vendors selling into US franchise brands.
Live signals
Total units
15
13 franchised
Unit growth YoY
+8.333%
vs prior filing
AUV
$955K
Item 19, 2024
Royalty
6%
of gross sales
Ad fund
2%
national + local
Initial fee
$50K
per unit
Investment range
$94K–$128K
all-in, Item 7
Procurement
Approved supplier
from the filing
Non-compete
2 years
from the filing
Item 19
Claims
from the filing
Ongoing fee load
What the operator pays every month
The recurring percentage of gross sales named in this filing, before rent, labour or any technology fee.
8%of gross sales (FY2025)
15% reference
Mandated & recommended tech
The systems vendors compete with
4 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing, the incumbents a challenger must displace or integrate with.
InstagramMeta
Mandatorynt out via these channels. If you have more than one Franchised Business, you must set up separate and distinct Social Media accounts for each Franchised Business (i.e., Facebook, Instagram, Twitter,
QuickBooksIntuit
Mandatorythe hardware and software from any source. The computer is not proprietary and does not require maintenance, support or service contracts. You must purchase end-user licenses for QuickBooks on- line a
TwitterX
Mandatorythese channels. If you have more than one Franchised Business, you must set up separate and distinct Social Media accounts for each Franchised Business (i.e., Facebook, Instagram, Twitter, etc.). 30 o
LinkedInLinkedIn
l content, and electronic communications if any. This includes any Websites and all Social Networking and Marketing activities, including Twitter, Facebook, Instagram, Foursquare, LinkedIn, Groupon or
Franchisor behaviours
What the franchisor requires
19 requirements the franchisor states in this filing, each in its own words; 8 explicit no's; 7 questions the text does not settle, which is not a no.
Accounting
Does the franchisor have direct or independent electronic access to the franchisee's financial, sales or customer records?
YesItem 11
We have the right to independently and remotely access your records and information generated and stored in the system to monitor your productivity and we have no limitations on our ability to do so.
Must the franchisee submit periodic financial statements (monthly, quarterly or annual) to the franchisor?
YesFranchise agreement
Franchisee shall, at its expense, deliver to Franchisor within thirty (30) days of the end of each fiscal year of Franchisee, a complete financial statement for the said fiscal year, including, without limitation, both an income statement and balance sheet, which may be unaudited, together with reports of Gross Sales…
How the franchisor buys
Is the franchisor or an affiliate itself a supplier of required products, services or systems?
YesItem 8
We and/or our affiliate will receive revenue that is based on the amount of sales of these items to you.
Does the franchisor reserve the right to change designated suppliers or systems at any time?
YesItem 16
We have the right to add, delete or change the authorized services and products that you will offer and sell.
How much revenue did the franchisor and its affiliates earn from franchisee purchases in the last fiscal year?
92132Item 8
For the period ending December 31, 2024, we realized $90,355 in revenues from franchisees’ purchases, which accounted for 11% of its total revenues of $775,200.
Item 8 gives this proportion in one of two shapes: separate percentages for establishing the business and for operating it, or one figure covering "establishing and operating" together. Where they are separate, answer with the operating percentage; where the passage gives only the combined figure, answer with that. What percentage of the franchisee's purchases must come from designated or approved suppliers?
95Item 8
We estimate that approximately 95% to 100% of your expenditures on an ongoing basis will be for goods and services that must be purchased from either us, our affiliate, a designated supplier or in accordance with our standards and specifications.
Does the franchisor charge a fee to evaluate a proposed supplier?
YesItem 8
You or the supplier must pay our actual costs of our examination plus the actual cost of lab fees or other direct costs incurred, and the travel and living expenses of our personnel.
Can a franchisee propose a new supplier for the franchisor's approval?
YesItem 8
If we designate vendors/suppliers and you wish to purchase equipment, products or supplies from a vendor/supplier not on our approved list, you or the supplier must request our approval in writing.
Communications
Does the franchisor own or control the business telephone numbers, or take them over when the agreement ends?
YesItem 11
You must sign an authorization that grants us the right to change, transfer, or terminate your telephone listings, your e-mail addresses, social media accounts, domain names and comparable electronic identities, on your behalf upon expiration, termination, repurchase or transfer of your Franchised Business.
Franchise management
Does the franchisor conduct periodic inspections, audits or evaluations of the franchised business?
YesFranchise agreement
Franchisor or its agents shall have the right to observe the manner in which Franchisee is rendering its products and services and conducting its operations.
Can the franchisor change the operations manual and brand standards unilaterally?
YesFranchise agreement
Franchisor has the right to add to and otherwise modify the Operations Manual from time to time, as it deems necessary, provided that no such addition or modification will alter Franchisee’s fundamental status and rights under this Agreement.
Marketing
Is the franchisee required to spend a minimum amount on local advertising or marketing, as a percentage of sales or a fixed amount?
YesItem 11
You must spend a minimum of $30,000 annually for In-Territory Marketing Program within your Territory.
Operations
Must the franchisee buy products from a designated distributor?
YesItem 8
You are not permitted to purchase the merchandise from anyone other than a supplier that has been approved by us in writing.
Must equipment be purchased from designated or approved suppliers?
YesItem 8
You must purchase and use approved repellant(s), vehicle(s), equipment, products, bookkeeping and other services, and operating supplies under specifications in the ohDEER Operations Manual from suppliers approved by us.
Payments
Must the franchisee use a payment processor or merchant-services provider designated or approved by the franchisor?
YesItem 11
You must also subscribe to our current program for credit card processing.
Are royalties and other fees collected by automatic bank debit (ACH or electronic funds transfer) from the franchisee's account?
YesItem 6
Fees are payable through Electronic Funds Transfer or other means we direct.
Point of sale
Does the franchisor have independent access to the data in the franchisee's POS or computer system?
YesItem 11
We have the right to independently and remotely access your records and information generated and stored in the system to monitor your productivity and we have no limitations on our ability to do so.
Training
Can the franchisor charge the franchisee for additional, refresher or remedial training?
YesFranchise agreement
Franchisor may from time to time offer additional training programs, workshops, seminars and the like, to its franchisees and may require that franchisees, or its employees, as appropriate, attend such programs.
Is attendance at an annual convention or conference mandatory for the franchisee?
YesItem 11
You are required to attend the Annual Conference, and to pay all expenses incurred in connection with attending the event including transportation cost, meals, lodging and living expenses.
The filing answers no to 8 questions
- Must the franchisee use an accounting or bookkeeping system designated or approved by the franchisor?Item 11
- Is there a franchisee advisory council, association or committee?Item 11
- Does the franchisor or an affiliate receive rebates, commissions or other revenue from designated or approved suppliers?Item 8
- Must the franchisor approve the franchisee's site or location before opening?Item 11
- Is the franchisee prohibited from operating its own website or social media accounts, or required to use pages the franchisor provides?Item 11
- Is a minimum grand opening advertising spend required?Item 11
- Must the franchisee participate in a regional advertising cooperative when one exists?Item 11
- Does the franchisor require minimum staffing levels or specific roles?Franchise agreement
Who buys here
The buyer at this brand
The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close, derived from our data by segment and unit count, not a guess.
The franchisee/operator personally, or a small franchisor still owner-run. Wears every hat.
OwnerCEOPresidentPrincipal
- 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
- Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.
- With median unit growth of only 2.62% YoY across 323 disclosed brands, you need to find the outliers poised for expansion before they hit the market.Using growth signals to identify high-velocity brands lets you engage them during expansion phases, capturing deals 2x faster than reactive competitors who wait for public announcements.
The vendor opportunity at Oh Deer
Oh Deer is a home-services franchise with 15 total units—13 franchised and 2 company-owned—generating an average unit volume of $955,157.19. The system grew 8.3% year-over-year, adding units in a concentrated footprint across Massachusetts (7), Virginia (2), New Hampshire (1), and Maryland (1). All 11 mapped operators are single-unit owners; no multi-unit operators exist in the network. For software vendors, the immediate addressable market is 13 franchised locations, with procurement decisions flowing through a small headquarters team. The royalty rate is 6.0% on gross revenue, and the initial franchise term runs 10 years.
Who controls software purchasing
Software purchasing authority sits at the headquarters level. The 2025 FDD lists Colleen Upham as President and Jereme Shelton as Vice President of Franchise Development. Additional HQ executives include Kurt Upham (Director), Bryan Vohsing (Director of Marketing), and Todd Lamson (Senior Director of Operations). Because the franchisor mandates specific technology platforms, franchisees have little to no autonomy in selecting operational software. Vendors should direct outreach to the President and VP of Franchise Development, who are the likely decision-makers for any stack changes or additions.
Mandated and current tech stack
The FDD explicitly mandates four categories of technology. Field service quoting software is required, though no specific vendor is named in the mandate. For accounting, the system mandates QuickBooks by Intuit Inc. and QuickBooks Online Accounting Software by Intuit Inc., effectively locking the brand into the Intuit ecosystem. A routing software platform and a routing software program are both mandated, again without naming a specific vendor. No point-of-sale system is mentioned, which is consistent with a home-services model that may invoice rather than process point-of-sale transactions. Vendors offering adjacent capabilities—such as CRM, customer communication, or advanced scheduling—should note the existing Intuit commitment and the unspecified routing tools as potential integration points or competitive displacement targets.
Procurement, renewals, and timing
Item 8 of the FDD contains no extract, meaning the franchisor’s procurement model—whether designated supplier, approved supplier, or open market—is not publicly disclosed. This lack of transparency makes it essential for vendors to engage HQ directly to understand supplier qualification requirements. On the renewal side, Item 17 provides a clear structure: franchisees in good standing can renew for two successive five-year terms. Conditions include six months’ notice, no default, fewer than three default notices in the prior term, execution of the then-current franchise agreement (which may have materially different terms), a release, refresher training if required, and a renewal fee equal to 10% of the then-current franchise fee. With a 10-year initial term and 5-year renewals, natural contract windows are infrequent, but any system-wide renegotiation or technology refresh would likely be driven by HQ, not by individual operator timelines.
How to read the Oh Deer FDD
The 2025 Oh Deer Franchise Disclosure Document is the primary source for the data above. It details the franchisor’s history, unit count, executive team, financial performance representations, and mandated technology. For software vendors, the critical sections are Item 1 (the franchisor and its executives), Item 11 (mandated systems and suppliers), Item 8 (procurement restrictions), Item 17 (renewal terms), and Item 19 (financial performance, where the AUV of $955,157.19 is reported). The full document is embedded below for your review. When you are ready to prioritize franchise brands by tech-stack fit and decision-maker access, FranCloud can build a ranked target list for your sales team.
Questions vendors ask
Oh Deer, answered from the filing
The buying center includes President Colleen Upham and VP of Franchise Development Jereme Shelton. Given the mandated tech stack, decisions are centralized at HQ, not left to individual franchisees.
The 2025 FDD mandates field service quoting software, QuickBooks and QuickBooks Online Accounting Software by Intuit Inc., and a routing software platform/program. No POS is specified.
Oh Deer has 15 total units: 13 franchised and 2 company-owned. All 11 mapped operators are single-unit owners, concentrated in MA (7), VA (2), NH (1), and MD (1).
The procurement model is not disclosed in the most recent FDD. Item 8 contains no extract, so designated-supplier versus open-market requirements remain unclear.
With a 10-year initial term and 5-year renewals, natural windows are infrequent. Good-standing operators can renew twice; the renewal fee is 10% of the then-current franchise fee.
The 2025 FDD was filed with state franchise regulators. You can read the full document using the embedded PDF viewer below.
Source
Read the filing itself
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FDD alert
Tell me when this brand refiles.
We’ll email you the moment Oh Deer files a new annual FDD, usually the freshest signal of a vendor change.
Operator footprint
Who runs the locations
11 operators run 11 mapped locations. 0 of them are multi-unit. Aggregate counts from the filing; no names.
Operators by units owned
Single-unit11
Top states by locations
| MA | 7 |
|---|---|
| VA | 2 |
| NH | 1 |
| MD | 1 |
Related Home services brands
Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.