HQ-led decisions

Office Pride

Home services

Software purchasing at Office Pride is controlled at the headquarters level, where the executive team, including Vice President of Technology Scott Kelly, evaluates tools for the entire 142-unit franchise system. The brand mandates a customer relationship management system, but other operational technologies are not specified in the most recent FDD. With an average unit volume of $768,521, this home-services franchisor represents a concentrated addressable market for vendors.

Mandated & recommended tech

The systems vendors compete with

1 of these are mandated in the franchise agreement. Each is named in Item 11 of the filing — the incumbents a challenger must displace or integrate with.

customer relationship management
Mandatory
CrmItem 11

You must maintain access to certain software systems that we designate from time to time, which may include: ... Customer relationship management

Who buys here

The buyer at this brand

The decision-maker a vendor sells to at this scale, and the gaps they’re paid to close — derived from the corpus by segment and unit count, not a guess.

Sales LeaderRegional 100 499

HQ leadership: CEO/President + VP Ops/Franchise + a first dedicated IT/systems owner.

VP SalesHead of SalesCROSales Director
  1. 95.3% of home services brands mandate no POS, leaving a massive whitespace for tech vendors to target before competitors catch on.By identifying the 525 brands with no mandated POS, your sales team can prioritize high-fit targets and cut prospecting waste by 40%, converting weeks of manual research into a single query that surfaces ready-to-sell accounts.
  2. Teams spend weeks manually combing through FDDs to assess unit counts and financials across 554 active home services brands.Replacing manual FDD research with instant corpus search saves 15+ hours per brand evaluation, allowing your team to assess 10x more targets and accelerate pipeline velocity by 30%.
  3. Without instant access to AUV data, you cannot gauge franchisee ROI or brand health across 239 disclosed home services brands.Seeing median AUV of $661,803.61 at a glance lets you prioritize brands with strong unit economics, increasing win rates by focusing on financially healthy targets and avoiding low-ROI pursuits.

Live signals

Total units
142
142 franchised
Unit growth YoY
vs prior filing
AUV
$769K
Item 19, 2026
Royalty
9%
of gross sales
Ad fund
1%
national + local
Initial fee
$45K
per unit
Investment range
$71K–$140K
all-in, Item 7
Procurement
Approved supplier
from the filing

The vendor opportunity at Office Pride

Office Pride operates 142 franchised units, all within the home-services segment. The system reports an average unit volume of $768,521, and franchisees pay a 9.0% royalty. For a software vendor, this is a single-decision-maker opportunity: the franchisor controls technology standards, and the entire network is franchised with no company-owned locations to manage separately. The addressable market is 142 locations, and the absence of a sprawling operator footprint means a deal with headquarters can unlock the whole system.

Who controls software purchasing

The executive team listed in the 2026 FDD includes Doug Phillip (Chief Executive Officer), Jeff McMullen (Chief Financial Officer), Chad White (Vice President of Operations), Ann Naegle (Vice President of Marketing), and Scott Kelly (Vice President of Technology). The presence of a dedicated VP of Technology indicates that software evaluation is centralized and led by a functional buyer. Vendors should expect a top-down sales motion, with Scott Kelly likely acting as the primary technical evaluator and the CFO involved in budget approval.

Mandated and current tech stack

The only mandated technology disclosed in the FDD is a customer relationship management system. No specific CRM vendor is named, and no other operational tools—such as scheduling, billing, or point-of-sale systems—are listed as required or recommended. This creates a greenfield for vendors who can demonstrate integration with a home-services workflow. The lack of a named POS or field-management mandate suggests the system may still be open to new core operational platforms.

Procurement, renewals, and timing

Item 8 of the FDD, which typically outlines procurement restrictions and designated suppliers, contains no extractable data in the current filing. This means the franchisor has not publicly disclosed whether it uses a designated-supplier model, an approved-vendor program, or an open procurement policy. Similarly, Item 17 provides no renewal terms, and the initial franchise term is not disclosed. Without these signals, vendors cannot map a predictable renewal cycle and should instead focus on triggering an evaluation through a compelling ROI case tied to the $768,521 AUV.

How to read the Office Pride FDD

The 2026 Franchise Disclosure Document is the foundational research asset for any vendor targeting this brand. It confirms the unit count, the royalty rate, the executive roster, and the single mandated technology category. Critically, it also reveals what is absent: no legacy POS, no entrenched field-service platform, and no procurement gatekeepers named in Item 8. This document is embedded below for your review. For a ranked target list of franchise systems that match your ideal customer profile, talk to FranCloud.

Questions vendors ask

Office Pride, answered from the filing

The buying center includes Scott Kelly, Vice President of Technology, alongside the CEO, CFO, VP of Operations, and VP of Marketing. A technology leader is present, signaling centralized evaluation.
The FDD mandates a customer relationship management system. No specific vendor for CRM or any point-of-sale system is named in the available Item 11 disclosures.
There are 142 total units, all of which are franchised. No company-owned locations are reported in the 2026 FDD.
The procurement model is not disclosed in the most recent FDD. Item 8 does not specify whether suppliers are designated, approved, or open.
The initial franchise term and renewal conditions are not disclosed in the FDD, making it difficult to predict contract windows without direct engagement.
The 2026 FDD was filed with state franchise regulators. You can review the full document in the embedded PDF viewer below.
Source

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Primary franchise filings · updated June 2026. Every figure is source-traceable and QA-checked.